mobile app europe 2015 pulse ux_worksheets
TRANSCRIPT
User involvement - make it work!By Anna Witteman & Robin van den Oever
Copyright © A.Witteman & R, van den Oever - All Rights Reserved.
Ta-da!
Traditional Usability Testing
Pulse UX
0 Time
Uh-oh!
Involve users
FOCUS Where to start Reduce Risk
Eliminate Waste Frequency Efficiency
DIY Tools
& Questions
Copyright © A.Witteman & R, van den Oever - All Rights Reserved.
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
FOCUS
FOCUS ON THE THINGS THAT MAKE A DIFFERENCE: START WITH THE ESSENTIAL & UNDERSTAND WHAT MATTERS MOST TO YOUR BUSINESS & USERS.
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
// Write down your assumptions
Business assumptions1. I believe my customers have a need to …….………….........................................................................2. I believe these needs can be solved with ……………….......................................................................3. The #1 value a customer wants to get out of my service is …………….......................................4. We will acquire the most of my customers through ……………………….........................................5. We will make money by ……………………..................................................................................................6. My primary competition in the market will be ……………….............................................................7. My biggest product risk is …………….......................................................................................................8. We will solve this through ……………………..............................................................................................9. What other assumptions, if proven false, will cause our business to fail?................................................................................................................................................................................
User assumptions10. I believe my user is …….………….............................................*try to think also in psychographic instead of only demographics
11. I believe our products solves (needs) ……………….............................................................................12. Our product is used (when) …………………..................* try to think also in what triggers the use instead of only the time of day 13. Our product is used (where)................................................................................................................14. Our product is used (how) …………………..............................................................................................15. Our product is used (how often/long) ............................................................................................16. Our product should look …………………….....................because.........................................................17. Our product should behave ……………………...............because.........................................................18. What other assumptions, if proven false, will cause our users not to use our product?................................................................................................................................................................................
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
known unknown
high risk
low risk
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
Eliminate Waste
FIND YOUR RYTHM, LET INSIGHT LIVE IN THE RIGHT PEOPLE & PLACES AND GET RID OF INEFFICIENT STEPS AND DOCUMENTATION.
Copyright © A.Witteman & R, van den Oever - All Rights Reserved.
Pulse UX TestingTraditional Testing
Iterative UX testing: every 2 weeks
Continuous testing
Small sessions
Performed by the teams: the team members learn most
Changes early in the process; thus less costly
Rise in ‘first time right’ of features
120% end-result in 80% of the time
UX testing (near) the end of a project
Single test
Big session
Performed by researchers: the researchers learn most
Changes late in the process; thus very costly
Few ‘first time right’ of features
Difficult to measure success
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
DIY
HOW TO SELECT THE TOOLS & QUESTIONS TO TRULY UNDERSTAND THE NEEDS AND WISHES OF YOUR CONSUMER AND UNCOVER DIRECTION FOR IMPROVEMENT.
Copyright © A. Witteman & R. van den Oever - All Rights Reserved.
Preparation time? Results? Scripted or
Free?Over longer
period? In context? Real use? Duration? Effective time spend?
Interview < 1/2 day audio/video scripted can be can be yes < day day
Paper prototyping
< 1/2 day video scripted no can be no < day day
Lookback days video free yes yes yes depends week
Usability Testing
< 1/2 day video both no no no < day depends
WhatsApp/ WeChat
day text/photos videos scripted yes yes yes weeks depends
Your own tool/ method ? ? ? ? ? ? ? ?
// Select the right tool for the job
Thank you!
More? Questions? Feedback? Share experience? We would love to talk some more.
IceMobileAmsterdam @icemobile@icemobile