mobile app messaging presentation with fosbuy and dave rozek auto dealer related

Smart Messaging SolutionsThis presentation was legally shared from Dave Rozek and Fosbury.

1. What is Proximity Marketing aka iBeacons?

2. How do they work?

3. Why are they important?

4. Do they work on every device?

5. Who’s•using•them

6. Industry statistics

7. Bonus

Beacons are small devices that broadcast aBluetooth Smart radio signal to trigger alerts ormessages on consumers phones. You could seethem as the next version of GPS.

Instead of using satellites to triangulate yourposition in the world as GPS does, beaconstransmit a low energy signal from a device with aradius of 50-100 meters to provideunprecedented location services that canaccurately measure positioning down to inches.

1. What are iBeacons?






7. Bonus

Almost all of the logic behind a beacondeployment is through the supporting software on

the devices (e.g. beacon aware apps onsmartphones).

The distance between transmitting beacon andreceiving device can be approximated into 3 distinct

ranges:

Immediate: Within a few centimetersNear: Within a couple of meters

Far: Greater than 10 meters away

The only role of the beacon is to notify theSmart phone of its existence at the physical

location. Beacons come in a lot of shapes formsand sizes.







7. Bonus

iBeacons represent something in the world,rather than somewhere, giving you greater

flexibility and control.

They give context to a physical space.







7. Bonus

Beacons work with both Android and iOS. Theywere initially introduced in iOS7 and are

compatible with every Android version > 4.3

This puts beacon functionality in 300 million +devices!






7. Bonus

American AirlinesDrive Chicago - CATAMajor League BaseballNiveaMarriottCoca ColaTescoVirgin AirlinesHammerson

Levi'sOrlando MagicDuane ReadePhilipsAppleOscar MayerEdmunds.comAnd then some..







7. Bonus

There will be about 7.5 million active beaconsoverall by year end 2018 in the US, with 5.5

million of these in use by retailers.

Source: BI Intelligence Estimates

Half of the top 100 retailers in the U.S. aretesting beacons this year, and we expect themto have this new technology installed in one-

third of their stores by the end of 2015.


Beacons are compatible with about one-third ofactive smart phones globally and nearly all

iPhones.


It makes sense for retailers to open up theirbeacons so that outside apps can use them to

send alerts and notifications to their users.


Retailers will also be able to collect valuableconsumer data thanks to beacons, but privacy

issues need to be considered.


Only 3% of retailers are currently able toidentify customers walking in store, but 72%

plan to do so within five years.


Beacons can help retailers attract users to theirapps, retain those users, and increase

engagement on those apps.


Adoption of beacons led to 16.5 times more appusage in-store and 6.4 times increase in app

user retention.








7. Bonus (Because consultants love graphs)

Percent of US Retail Locations with Beacons(Top 100 retailers)

8%

92%

32%

68%

85%

15%

2014 2015 2016


Global active smartphones compatible withBluetooth Low Energy (May 2014)

90%(259 million)

288 million

iOS

24%311 million)

1.3 billion

Android


Mobile commerce initiatives to improve thecustomer experience in stores

(North America, March 2014)

28% 62%Use mobile marketing

16% 63%Collect real-time data from POS

3% 72%Identify customers walking in store

Have today Plan to in 5 years


Interactive selling with iBeacons

With your app pre-loaded on asmart phone or ipad, iBeacons cantrigger contextual information thatcreate an interactive smart shopping experience that isuncommon in today’s market place.

Retailers can now provide consultants with virtual sellingplatforms that assist consumers without them feeling theyare being interrogated. This type of quality interaction willset your business apart and let the consumer know thatyou “Get it”.

With iBeacon technologhy - the possibilities are limitless.

Our Mobile dashboard can also be customized toyour specific campaign needs and the right partnershipsmake the difference in today's digital world.

This company has it all figured outLet’s•use•them•to•do our Smart Messaging with iBeacon implementation

mobile app messaging presentation with fosbuy and dave rozek auto dealer related

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