Application Optimization

The growth of the mobile industry is incredibleIn just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer.

iPhone salesin millions

Mobile Industry

Over 500,000,000 Android phones have been activated

Over 300,000,000 iPhones have been activated

Android owns 47% of the U.S. smartphone market

iPhone owns 29% of the U.S. smartphone market

Growing Numbers

Mobile Is The King Of Local

Until 2007 Mobile App industry was non-existent

The word “app” became so popular that it was listed as “The Word of the Year” by American Dialect Society.

It is like any other website comprising of HTML Pages but that can be viewed on handheld devices like mobiles and tablets

They consist of mobile specific features like click to call.

Advantages of mobile websites include cross-platform compatibility, easy updates, wide visibility, and low costs

Mobile Website

Mobile apps are applications that can be downloaded and installed on mobile devices.

They can be found in app stores of various mobile operators

As far as businesses are concerned, apps can help build a loyal customer base and also engage them more actively than a mobile website.

They also have rich features like push notifications, GPS locator, and integration with social networks.

Mobile Applications

Real Time Engagement Customer service and support. Product Promotion

Advantages of Mobile Apps

customer loyalty; 41%

customer service; 19%

increased revenue;

15%

improved communica-

tion; 10%

to stand out; 8%

other; 7%

customer loyalty

customer service

increased revenue

improved communication

to stand out

other

Top Reasons for a Mobile App Popularity

How will Mobile App help my business?

If your business has an app that people can download, they always see your app on their mobile screen – which represents a direct connection to your business.

This in fact is a constant advertisement and a reminder of your business when they are in need of your type of product or service.

Mobile Website v/s Application

Mobile Website Are quite time consuming

to access from our devices

Have very limited amount of graphics and visuals

Do not allow many features at a time

Website navigation is quite fixed

Constantly need internet connections

Mobile Applications

Are fast and quickly accessible with a huge range of features

Have wonderful graphics and effects

Allow lots of features at a time

Navigation from mobile applications is very flexible

Can access the mobile apps even without internet connection

Some of of the industry segments that are going mobile with apps include:

Restaurants Professional Services (Lawyers,

Accountants, Doctors, Etc) Real Estate Agents Fitness Clubs Hotels and Resorts Nightclubs and Bars Nonprofits

Why Mobile?

FACT: Not having a mobile experience can lose you business.

Source: Compuware, "What Users Want from Mobile,"011

In many ways, increasing app visibility is much like developing a paid and organic search campaign, using data on how consumers interact with apps to seek them out to maximize apps' chances of getting noticed and downloaded.

Key Techniques for Getting your App seen and

downloaded

Pay close attention to pricing: Apps that debut at one price and then are

discounted show a huge spike in downloads, according to data from Distimo.

Another option is "freemium" apps, which are free but consumers pay for other services within the app generate the most revenue.

Proper Categorization: In Apple's App Store, games are by far and

away the most popular app category, whereas in the Google Play store, personalization apps are the most popular, which allow users to customize their mobile devices.

 

Don't Forget About Other App Stores: While Apple and Google account for the vast majority of app

downloads, there are many other app stores out there, and these have the advantage of a much less crowded marketplace. Especially in markets like China, placing an app in an alternative app store can help it find a huge audience.

E.g GMRT should take note of this point

Choose Your App Name Carefully: When choosing an app name, most App Store Optimization (ASO)

specialists suggest including specific words to indicate the purpose of your app. Short app names may be detrimental.

Use The Right Keywords In Your App Description: Loading up on keywords in your app's description can help raise

your app to the top of app market search results. Use words that help "trigger" app store algorithms. Some ASO specialists even suggest picking your keywords based

on the most-searched terms on Google AdWords.

BeLite Weight: Should have Fitness Apps Ricardo: Can have Travel apps like:

FlightTrack 5, Taxi Magic CIS: Can have Budget Apps Insurance Sites can too have Apps for their

websites and Premium payments

Apps Recommendation for Clients

Both mobile apps and mobile websites ensure strong mobile presence to businesses. Both of them are business promotion tools that complement each other, and it is wrong to consider them as competing platforms. If you would like to have a strong mobile presence, planning is the key. Carefully analyze your business and accordingly decide whether to develop an app or go for a mobile website.

THANKS

Created by:Madhurima Srivastava

Project ManagerFinesse Webtech