mobile application trends - marketing and monetization by biswas dhakal - ncell appcamp 2014
DESCRIPTION
Mr. Biswas Dhakal, F1soft International, was one of the keynote speakers during the series of seminars of Ncell AppCamp 2014. He shared his experience and knowledge on Mobile applicaiton trends in Nepal and abroad. Gave a good insight of marketing strategy for and monetization of mobile apps to upcoming developers and start-up enthusiasts.TRANSCRIPT
Mobile Application Trends
Marketing and Monetization
Mobile App Development Trends Worldwide2.3 Million Individuals working as mobile app developers worldwideAsia stands number one in App development workforce (~ 0.76 Million)71% of development focuses for android platformAsia, leading app market in world with 41% of global app revenueHowever iOS app still generate more cash per app
The Angry Birds Effects
Key Factors We need to focus on:
User Acquisition:
Global AverageCost per user: $4.36
Nepal AverageCost per user: $1.30
Cost Effective User Acquisition: Social Media
Cost Effective User Acquisition: Viral Marketing
~ $2B/year
Minimum of 1 min engagement per user/day gives you $0.12 per year
If 1Million users using app for10 min per day generates~ $1.2 Million/year
Engagement is key factor for In-app ads revenue
How to monetize your App: Engagement
Easiest way to monetize
How to monetize your App: In-App purchase
How to monetize your App: In-App purchase
How to monetize your App: Paid App
App Monetization Depends OnApp conceptNumber of DownloadsNumber of Active Users (User Retention)Total Engagement Time
