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Tendencias en Mobile Apps Argentina - Abril 2014

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Page 1: Mobile Apps

Tendencias en Mobile Apps

Argentina - Abril 2014

Page 2: Mobile Apps

Gerente de desarrollo de producto

Page 3: Mobile Apps

● Estadísticas Mobile Apps en ML

● Mobile como un mundo de oportunidades

● Repaso de buenas prácticas

● Mobile como un todo

● Q&A

2º Developers Conference

Argentina - Abril 2014

Agenda

Page 4: Mobile Apps

2º Developers Conference

Argentina - Abril 2014

Estadísticas Mobile Apps en ML

Page 5: Mobile Apps

Estadísticas sobre apps mobile de MLIOS, Android, BB & Windows Phone

+10MM downloads

13 países

16k Transacciones diarias

12,27% de las compras del sitio: 6,60% apps

Page 6: Mobile Apps

Caso de éxito sobre API

MercadoLibre API

Page 7: Mobile Apps

Caso de éxito sobre API

Page 8: Mobile Apps
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2º Developers Conference

Argentina - Abril 2014

Mobile como un mundo de oportunidades

Page 10: Mobile Apps

2º Developers Conference

Argentina - Abril 2014

Y quien gano la batalla?

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2º Developers Conference

Argentina - Abril 2014

Nuevos dispositivos

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2º Developers Conference

Argentina - Abril 2014

Repaso de buenas prácticas

Page 20: Mobile Apps

Selection

GET /sites/MLA/search?q=ipod&attributes=id,title

[{"id":"MLA452547458","title":"Ipod Touch 8gb Apple 4ta Generacion Video Hd Caja Sellada"},

{"id":"MLA448735225","title":"Apple Ipod Touch 32 Gb 5ta Generacion Col Negro Envio Gratis"},

{"id":"MLA452109532","title":"Apple Ipod Nano 16gb 7ma Generación. Bluetooth Radio Earpod"},

{"id":"MLA447208949","title":"Apple Ipod Touch 5g 32gb Pantalla Retina 4 Wifi Camara 5mp"}]

Page 21: Mobile Apps

Un API call -> Muchas vistasGET /sites/MLA/search?q=macbook pro retina

{ "site_id": "MLA", "query": "macbook pro retina", "paging": - {...}, "results": - [ - { "id": "MLA453075102", "site_id": "MLA", "title": "Apple Macbook Pro 15 Retina I7 2.3ghz 8gb 256gb Geforce 1gb", "subtitle": "Hacemos Factura A O B, Mas De 7.500 Calificaciones Positivas", "seller": {...}, "price": 24499.85, "currency_id": "ARS", "available_quantity": 37, "sold_quantity": 12, "buying_mode": "buy_it_now", "listing_type_id": "gold_premium", "stop_time": "2013-05-11T13:08:08.000Z", "condition": "new", "permalink": "http://articulo.mercadolibre.com.ar/MLA-453075102-apple-macbook-pro-15-retina-i7-23ghz-8gb-256gb-geforce-1gb-_JM", "thumbnail": "http://img2.mlstatic.com/s_MLA_v_I_f_2903730648_072012.jpg", "accepts_mercadopago": true, "installments": {...}, "address": {...}, "shipping": {...}, "seller_address": {...}, "attributes": [ ], },

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API Call en background

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API Call al inicio

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Ejemplo

GET /users/me/bookmarks?...

[{"item_id":"MLA452547458"}, {"item_id":"MLA448735225"}, {"item_id":"MLA452109532"},{"item_id":"MLA452392103"},

{"item_id":"MLA447208949"}]

Page 26: Mobile Apps

Múltiples API calls

Categories Variations

Search Items

Page 27: Mobile Apps

Un API Call

mobile mashup

MercadoLivre API

Page 28: Mobile Apps

GET /sites/MLB/search….

GET /items/MLB123456

GET /sites/MLB/categories...

GET /categories/MLB109027/attributes

{ "results"[{

"title": "Zapatillas Adidas Climacoo"

"pictures_url":["http://img2.mlstatic.com/s_MLA_v_O_f_54_13.jpg",]

"variations": ["color","size"], "vertical": "CORE"

}]}

Un API Call

Page 29: Mobile Apps

2º Developers Conference

Argentina - Abril 2014

Mobile como un todo

Page 30: Mobile Apps

Antes

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Evolución del desarrollo

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2º Developers Conference

Argentina - Abril 2014

Page 34: Mobile Apps

¿Preguntas?

Pablo Matias Di Gregorio@pmdigregorio