Mobile AppsFor Small Businesses

Your customers are mobile. Why should you be ready with a mobile app?

Reason #1

Mobile is exploding !

• The growth of the mobile industry is incredible• In just over 3 years, over 20 billion apps have been

downloaded between iPhone and Android devices.

iPhone salesin millions

Mobile Industry Growth

• Over 500,000,000 Android phones have been activated• Over 300,000,000 iPhones have been activated• Android owns 47% of the U.S. smartphone market• iPhone owns 29% of the U.S. smartphone market

Growing Numbers of Devices

Consumers are Using their Smartphones in Everyday Commerce.

Just Announced: New Reason to be in the AppStore!

• IOS 7, releasing fall 2013, will include a new ‘Find Apps Near Me’ feature.

• Customers will be able to find your business in the area by using this handy search feature directly from their phone.

Reason #2

Your customers will expect your business to have an app to improve their experience

in dealing with your company.

Loyalty Coupons to Save Money• GPS coupons

– When at your location, customerscan ‘check in’ and receive bonuses.

• Electronic Stamp coupons – Used to replace stamp cards.– Utilize QR codes as well

• Conventional Coupons (on phone)– Always with them

28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward function for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)

Links to social networks to tell friends about your company.

• Customers can link to your social media pages.• Increase Facebook fans.

• Increase Twitter followers.• Approximately 40% of social

media users access their accounts through mobile devices.

Push Notifications to know of Last Minute specials.

• Update your customers instantly– Special offers, updates, happy hours.

• Push notifications break the barrier between you and your customers.– Included completely FREE.– Compare to SMS texting plans

on average cost ~$200/month

Appointment Requests, Event Information, & Special Tools

• App can greatly improve customers interaction. – Request an appointment.– Request a quote.– View upcoming event or specials.– One click calling– ‘Find Your Parked Car’ tool – Video Channel

Reason #3

Our app technology allows you to update your own app content which keeps your information

current for customers.

Live Updating• The customer portal at our website allows for full control over

your apps content!

Track App Downloads• The customer portal also provides analytics so you can know

how many people have downloaded your app!

Send Your Own Push Notifications• The customer portal also provides convenient 24x7 access to sending

push notifications.

Reason #4

Our app solution is affordable.

Compared to traditional media (i.e. printing coupons), and conventional app development (i.e. custom apps are $15K+), it is a

steal.

Let’s Take A Look At Your Demo First

Pricing Information

Reason #5

We include trainingand implementation planning.

Training Included

– Up to 2 people may attend– Individuals should have basic PC knowledge• Word Processing (Fonts,sizes,copy,paste,formatting, etc)• File Downloading and Locating the Downloaded File• Basic graphic file editing (Paint or Photoshop type)• Internet search skills• Optional: HTML terms and concepts

One of the most effective and exciting features of the AppDriven apps is the ability to modify the contents and send your own

Push Notifications via our Customer Portal.We include a 2 hour training class on usage of these features.

Encouraging App Downloads

• QR Code links to the download site for the app.– To be included in advertising and in-store marketing pieces.– Good uses of the codes include; door stickers, wall posters, counter plaques.

• Recommendations for app based incentive coupons to encourage download at point of sale.

• Training ideas for your staff to be aware of app features and how to promote it’s download.

• Instruction on monitoring the download rate of the app through Customer Portal– Using analytics to discover how often app is downloaded and what tabs are

most popular for use.

Sadly, even the best smartphone app will not serve it’s intended purpose without a successful campaign to get customers to install it. We want your app project to succeed and will provide advice and materials to improve customer awareness of the app.