mobile apps in retail
DESCRIPTION
The use of tablet devices in retail is dramatically on the rise, and so are per store sales! Consumers are attracted to tablet devices, and with proven increase in sales retailers are clamoring to create a better and more engaging experience. We’ll dive into the retail world and look at the success of early adopters and how you can learn from their experience. We’ll cover applications in kiosk deployment, point of sale, and consumer self-serve environments. We’ll explore how mobile technology is uniquely suited to provide augmented reality, comparison shopping, and even age verification as techniques in retail apps. And finally, we’ll show how to make sure back-end systems such as inventory management can lead to increased ROI for your business.TRANSCRIPT
Mobile Apps In RetailThe New Killer Apps!
#RetailApps
Apperianpresents
@JSchwendt@APPERIAN
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Kiosks
Consumer Self-ServiceComparison Shopping
Inventory ManagementPoint Of SaleAugmented Reality
Age VerificationLoyalty Programs
Kios
ks#RetailApps
@JSchwendt
@APPERIAN
Product Recommendations
Lead Capturing
Demonstrations
E-Catalog
Attraction is everything
Age V
erif
icat
ion
#RetailApps
@JSchwendt
@APPERIAN
Reduce Risk
Speed Speed Speed!
Mailing List Information Gathering
Controlled Sales (Alcohol, Guns, Pharmacy)
2nd Form of Identification
Loya
lty
Prog
ram
s#RetailApps
@JSchwendt
@APPERIAN
Dynamic and individual Rewards
EVERYONE HATES CARRYING 50 CARDS!
Push Notifications to stay top of mind
Give Consumers control
Virtual Barcodes
Incorporate Stored Value
Cons
umer
Self
-Ser
vice
#RetailApps
@JSchwendt
@APPERIAN
Apple is the Model
Think like YOUR
Customer
Com
pari
son S
hopp
ing
#RetailApps
@JSchwendt
@APPERIAN
Get used to it!
it’s happening on your sales Floor Today
Differentiate on product and Service
Manage Your Presence In These Social Apps
Inve
ntor
y M
anag
emen
t#RetailApps
@JSchwendt
@APPERIAN
Reduce the pain involved
live
Pocketable
Fast
Fun
Gameplay
Poin
t Of S
ale
#RetailApps
@JSchwendt
@APPERIAN
Everyone on the Dance Floor
Empower Your Entire SalesforcePaperless Transactions
No Lines, No Waiting
Augm
ente
d Rea
lity
#RetailApps
@JSchwendt
@APPERIAN
Experiment
Virtual Fitting Rooms
Bring Products to Life
KioskS
Consumer Self-ServiceComparison Shopping
Inventory ManagementPoint Of SaleAugmented Reality
Age VerificationLoyalty Programs
What’s your next App?
#RetailApps @JSchwendt@APPERIAN