mobile apps webinar€¦ · mobile apps webinar welcome to the continuing webinar series provided...

Mobile Apps Webinar

Welcome to the continuing webinar series provided by BusinessCreator, Inc.

We are pleased to present

Daniel S. Rosemark, Esq. as our guest speaker

for this week’s presentation on mobile applications.

Dan is a practicing attorney and owner of iseekLAW

A mobile application for finding a lawyer in 3 easy steps!

A special thanks to the Women’s Bar Association of the State of New York for sponsoring the webinars

September 28, 2015

2015. All Rights Reserved. RL Strategies, LLC 1

Agenda

Introduction

A mobile app provides more visibility for your

Why iseekLAW was established – Numbers don’t lie

Design, build, tweak . . . Repeat

Native apps: The choice was clear vs. web-based & hybrids

iseekLAW – a legal directory for potential clients to find a lawyer in 3 easy steps

Getting the word out . . . From App Store Optimization to social media and beyond!


Apps to help you find what you’re seeking . . .


Lawyers are not alone in asking the question –

Should my firm have a mobile app?

Yes, but don’t go it alone . . .

When considering a mobile app, think about

• Type of Practice: Who are your clients – not

your current ones, but future ones

• Size of Practice

• Cost: Time and Money

• Dealing with bugs, updates and upgrades

Know your users


There are 3 distinct segments among digital device users*

* Credit to Crown Castle for the information provided in this slide

It’s all about the next “G”


All of the technology companies are preparing for the next generation of wireless connectivity and the exponential

growth data is expected to consume networks in next 10 years*

Devices # per Person Apps Time

2015

2025

Smartphone,

Tablet, LaptopAverage consumer owns

1-2 connected cellular

devices

Music and video are

the biggest drivers of

consumption

On average, consumers spend ¼

of their day consuming content

across their digital devices

Smartphone,

Tablet, Car,

Internet of Things,

M2M, Wearables

Many more devices

connected via cellular

Apps will move

towards continuous

connection with real

time internet

With the emergence of more devices

and services, consumers will increase

their time

* Credit to Crown Castle for the information provided in this slide

By the numbers


The long and short of it is that we are using our devices

more each day and staying on them for longer periods of

time

From whiteboard to reality


Development is just the beginning. From there you

will need support to turn the idea into a functioning

application:

Design and build

Updates/upgrades and “keeping up with the times”

Apple and Google produce newer operating

systems every year or so. At some point, they

perform an overhaul that renders prior versions

inoperable

Oh yeah, there’s a battle out there to get a new

device in your hand just about every year – new

size, more power, more pixels, etc.

Platform


There are 3 main categories to

consider:

A website that is responsive

to the device’s display

A website (sort of) that looks

like an App, has some

functionality as an App, but

is not designed and

developed using the App

operating code – you can

even create a shortcut on

the display of the phone

An application built on the

native operating systems for

Google, Apple, Microsoft

and others


Description

iseekLAW is legal search engine dedicated to helping the consumer find the right lawyer

from any mobile device in 3 easy steps. Use the navigation bar at the top of the screen to

know where you are in the search process. To further enhance search efficiency, we

leveraged multi-tap functions on the navigation bars so you can quickly move back and forth

through the screens.

iseekLAW is the first of its kind software application that can instantly download hundreds of

lawyer profiles based on specific criteria. Consumers can seek out attorneys by personal,

professional and biographical highlights such as hourly or contingent fee, how many cases

tried, areas of law, legal experience, achievements, minority and/or women owned office and

13 other search tools. By utilizing iseekLAW’s proprietary matching system, consumers get

more than a random list of lawyers.

As one of the first mobile legal directories, we continue to bring fresh ideas and innovation to

the legal profession. We incorporated social media into this app as we believe it is relevant

in today's world when considering your legal options. Once you locate a lawyer or several

lawyers in your area through the app, you have the ability to send questions directly to the

attorneys - not fill out long questionnaires. You can even ask how much will the attorney

charge for a particular matter or provide an evaluation of your recovery options and potential

worth of your case. All from your mobile device.

Let iseekLAW do the work by providing you with information you can use to match your

needs as efficiently as possible.

iseekLAW: Enhanced Social Media Directory for Lawyers, Attorneys and Law Firms

iseekLAW features


• Updated for the most current iOS and Android software on mobile

devices and tablets including the iPhone 6, 6 Plus, Samsung and tablets

• Intuitive city and state entry system – start typing and desired city/state

will appear

• Streamlined status bar on top of screen allows multi-touch navigation

through the app

• Areas of Law are now categorized with easier to navigate icons

• New “Ask a Q” reaches all of the listed attorneys (or deselect if you

want) to get a rapid response – directly from an attorney

• Updated lawyer profiles that allow you to text, call or email the lawyer

right from the app

• Added mapping features to locate attorneys with pin drops and step-by-

step navigation

• Leverages social media – you can follow the attorney and their tweets,

press releases, posts, as well as Facebook, LinkedIn and Google+

pages

• Ask lawyers how much your case is valued

• Ask lawyers how much it would cost to handle your case

Step 1: Location

Start your attorney search by

identifying the location that is

important to the App User

Dynamic city and state entry

– once you start typing the

letters, the software picks the

relevant city/state

combination

OR

Utilize the mobile device’s

GPS to use your current

location

Note the status bar: It is “touchcentric”allowing back & forth toggle and let’s you know where you are in the process throughout the app

112015. All Rights Reserved. RL Strategies, LLC

Step 2: What Area of Law?

Choose the area of

law based on the icon

friendly navigation

buttons

OR

if not sure, the App User

can

just “Ask a Q” that will

go to

the subscribing

attorneys in

the states specified

Note the status bar: It is “touchcentric”allowing back & forth toggle and let’s you know where you are in the process throughout the app


Step 2: “Ask a Q”

The App User enters their question which

will go to all the attorneys within the iseekLAW

Ecosystem –

If the App User wants to broaden the search to

more states, that works.


Step 3: Result = LawyerApp User receives a list of lawyers to

consider

The lawyers are displayed by

“Sponsored” or “Standard” listings

From here, the App User has many

options:

• Further refine the search using the top

search features

• See where the lawyer is in relation to

the App User’s location

(automatic/GPS or provide manual

address) or where the lawyer is in

relation to the other lawyers

• Get directions to the lawyer’s office

Note the quote button. It did not “highlight” until the App User gets to Step 3. Once on Step 3, the App User can tap it – bring up the “Quote” dialog box.


Step 3: Quote my case

This unique feature allows the App

User to reach out to the profiled

lawyers and create a bid approach -

the App User can find out:

• How much would it cost for a

particular legal service (simple

divorce, real estate closing, DUI,

etc.)

OR

• How much might my case be

worth (personal injury or property

damage, breach of contract, etc.)

The lawyers will receive the request

and can respond quickly


Step 3: Lawyer Profile

No other app on the planet will provide the

App User with this amount of information at

their fingertips!

The profile page displays all the pertinent

information about the lawyer including

contact information. But we’ve taken the next

step and provide access to the lawyer via

text, check out their social media (Facebook,

Google+, Twitter, LinkedIn)


Step 3: Lawyer Profile

We provide

information to help

the App User

narrow down their

choice of lawyer by

presenting it in a

clean and uniform

manner. After all,

the App User has

choices and we

want to make sure

the information is

available and at

their fingertips.


More Media

The App User can also access all of the social media

created by and through iseekLAW – either website

link at bottom or by the tap icons. We have blogs,

press releases and other ways to share information.

After all, that is what social media is all about.


Promoting the App


App Store Optimization – Rankings in top search

categories#1 – Personal Injury Attorneys

#1 – Criminal Attorneys

#1 – DUI Attorneys

#1 – California Attorneys

#1 – Find Attorneys (we are above Lawyers.com,

Martindale-Hubbell, ABA, & others)

#2 – NY Attorneys

#2 – Divorce Attorneys

Facebook

AdWords

Twitter

Closing Comments

Thank you for attending today’s webinar.

iseekLAW is built for the sole purpose of making it easier to find a lawyer. We work very hard to make that happen by incorporating a logical method of categorization. We then let our extensive network of lawyer subscribers do the rest.

For more information about iseekLAW or mobile applications, please feel free to contact the following:

iseekLAW BusinessCreator, Inc.

Dan Rosemark Ed Kundahl, Ph.D., M.B.A(203) 297-8574 (855) 943-8736 [email protected] [email protected]


mailto:[email protected]

mobile apps webinar€¦ · mobile apps webinar welcome to the continuing webinar series provided...

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