mobile asistant brief

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Mobile Assistant OLSOFT Company 2011 Multiplatform System for Mobile Service Subscribers

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Multiplatform System for Mobile Service Subscribers

TRANSCRIPT

Page 1: Mobile Asistant Brief

Mobile Assistant

OLSOFT Company2011

Multiplatform System for

Mobile Service Subscribers

Page 2: Mobile Asistant Brief

Contents

This presentation shows the advantages of “Mobile Assistant” systemintegration for mobile carriers.

Brief contents:

The difficulties faced by subscribers in managing operators’ services;

Existing solutions

Mobile Assistant brief description

Carrier’s benefits

Subscriber’s benefits

Mobile assistant system integration description

Estimation of resources required for Mobile Assistant system integration

Page 3: Mobile Asistant Brief

Subscriber’s problems in using carrier’s services

Mobile carrier has huge systems of both its own and content provider’s services based on the following platforms:

• USSD

• SMS

• IVR

The advantage of this systems is an opportunity to dynamically change carrier’s services.

But these systems also have the following disadvantages:

• The necessity for subscriber to remember a big amount of numbers. USSD menu service can solve this problem partially

• No opportunity to build lustrous design as opposed to the software developed for all platforms

• No opportunity of integration with other applications installed on subscriber’s phone

• For IVR services , it takes too long for a subscriber to have the required command executed as he has to listen to full record and struggle through it to the item he needs.

Page 4: Mobile Asistant Brief

System’s components

“Mobile assistant” system includes mobile applications (one per each of 7 mobile platforms) and a desktop application for configuring files containing descriptions of carrier’s services.

Contents of mobile platforms:

• J2ME for non-touchscreen phones;

• J2ME for touchscreen phones;

• Symbian for smartphones (Native code);

• iPhone;

• Android;

• Windows Phone 7;

• Windows Mobile

• Bada

Page 5: Mobile Asistant Brief

Platforms

MA

J2ME for the touch

screen devices

Simple J2ME

Symbian

iPhone

Android

Windows Phone 7

Windows Mobile

BadaNew

Samsung

Page 6: Mobile Asistant Brief

System’s components

Mobile Assistant allows creating list of services with commands including:

Mobile Assistant

SMS

Short numbers

(VAS)

Regular numbers

(telephone directory)

USSD

Links to websites

API cellular company

Page 7: Mobile Asistant Brief

System’s components

Quick tree-type

menu

Command text can be hidden in

the Settings

Page 8: Mobile Asistant Brief

Carrier’s benefits Operator gets system which makes it easier for subscribers to access services, therefore the following outputs can be expected:

1. Growing subscriber’s loyalty

2. Growing usage of services, including paid ones, that leads to direct economic effect. For example, usage of short numbers for different services

3. Operator gets opportunity to deliver news (e.g. from RSS feed to subscriber’s mobile phone, right into the carrier oriented infrastructure application)

4. Operator gets the software platform which can be used as a basis for other innovations. For example, different applications can be integrated into the platform, particularly carrier’s RBT system, such application has already been developed by OLSOFT for IMMO Company (GOOD’OK) on iPhone, Android, Windows Phone 7 and J2ME. In this case, such RBT app won’t exist as a separate application, but as a “Mobile assistant” menu item

5. Offline call-center request voice system can be integrated into the application. Such system is worked out in OLSOFT Company and can be easily deployed on carrier’s side based on “Mobile assistant” platform

Page 9: Mobile Asistant Brief

Carrier’s benefits

The usage of “Special Offer” module integrated into “Mobile Assistant” allows to:

o Cut expenses on advertising campaigns made for special events promotion (when the offer is targeted for the carrier’s existing subscribers)

o Raise the share of subscribers, actively participating in special offers through “Participate” button placed in the app. It means that:

Information about the offer is delivered directly into “Mobile Assistant” application on subscriber’s phone

Subscriber doesn’t have to remember SMS numbers or USSD commands

Subscriber can immediately take part in the event by pressing “Participate” button in description message

Subscriber can find the short number of the offer in news text, thus he can share it with friends and family

Page 10: Mobile Asistant Brief

Subscriber’s benefits

1. Subscriber gets colorful and handy application, which makes it easier for him to interact with carrier services, thus improving his loyalty

2. Since “Mobile Assistant” carries features, frequently needed for subscriber (e.g. balance check), subscriber will be actively using such an application, thus rising the possibility of interaction with other carrier’s services

Page 11: Mobile Asistant Brief

System’s integration description

Mobile carrier is provided with ready-to-use applications adjusted for its services

In the future, It is necessary to keep services configuration file up to date by using “Services configuration editor” desktop application which is also delivered by OLSOFT Company in the package with Mobile Assistant. New services can be easily added and configured within a few minutes. System is ready to use right after applications are available on mobile carrier’s site or market places

Page 12: Mobile Asistant Brief

Required resources

Marketing department:

• 1 specialist acquainted with “Mobile Assistant” application capabilities.

• Walkthrough time: 2-3 days

Types of work conducted by marketing department specialist:

• Control of tags placement in RSS-feed and configuration files consistency: 0,5 days/month

• Service configuration file administration and RSS-feed tag management can be assigned to marketing department, too

Page 13: Mobile Asistant Brief

OLSOFT Company was founded in 1991 and specializes on softwaredevelopment in many fields. Today, most of the company’s projects are relatedto mobile phones and devices, based on all popular platforms. The Companyhas a range of successful projects on its account, including projects for Russianmobile carrier “MTS” and content provider “IMMO” .

Contacts

Email: [email protected]

Company web site: http://www.olsoft.biz

Project web site: http://www.m-assistant.com

Telephone : (+99871) 256-3291

About our company