mobile banking - the next gen approach

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MOBILE BANKING THE NEXT GEN APPROACH MOBILE BANKING - THE NEXT GEN APPROACH

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Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and mobile commerce capabilities.

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Page 1: Mobile Banking - The Next Gen Approach

MOBILE BANKING THE NEXT GEN APPROACH

MOBILE BANKING - THE NEXT GEN APPROACH

Page 2: Mobile Banking - The Next Gen Approach

MOBILE BANKING - THE NEXT GEN APPROACH

REDUCE COST !CREATE STRONGER CUSTOMER RELATIONSHIPS !INCREASE REACTIVITY TIME !PROVIDE INNOVATION, UTILITY & GREAT UX !PROVIDE MORE CONNECTED BANKING & PAYMENT SERVICES

“Mobile has opened the door to re-assert

relationships with consumers.”

WHY INVEST IN MOBILE?

Page 3: Mobile Banking - The Next Gen Approach

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Behaviours are changing as consumers are becoming more comfortable and dependent on the web and

mobile devices.

BEHAVIOUR

MOBILE BANKING - THE NEXT GEN APPROACH

Page 4: Mobile Banking - The Next Gen Approach

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Consumers are looking for simplicity, availability, real-time insight, contextual engagement and the ability to

leverage social networks.

NEEDS

MOBILE BANKING - THE NEXT GEN APPROACH

Page 5: Mobile Banking - The Next Gen Approach

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Consumers expect far greater transparency with the type of personalization they receive as they interact

with other industries.

EXPECTATIONS

MOBILE BANKING - THE NEXT GEN APPROACH

Page 6: Mobile Banking - The Next Gen Approach

HIGHLY INFORMED !EXPECTING A GREAT EXPERIENCE !RELIANT ON REVIEWS, SOCIAL MEDIA !BANKING ONLINE 24/7

“It is essential to have an outstanding

usability and excellent user interface.”

CONSUMERS ARE:

MOBILE BANKING - THE NEXT GEN APPROACH

Page 7: Mobile Banking - The Next Gen Approach

34% of Canadians expect to be conducting their banking using

mobile devices in the near future.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 8: Mobile Banking - The Next Gen Approach

91% of Canadians said they prefer to do banking at a time that is

convenient.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 9: Mobile Banking - The Next Gen Approach

77% are happy to avoid travelling to the branch.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 10: Mobile Banking - The Next Gen Approach

MOBILE BANKING - THE NEXT GEN APPROACH

WHAT DOES THIS MEAN?

Page 11: Mobile Banking - The Next Gen Approach

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Banks that fail to develop mobile banking technology risk losing their retail payment systems due to digital

disruption by more savvy competitors.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 12: Mobile Banking - The Next Gen Approach

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When it comes to applications for financial utility, consumers are looking for features that will save time,

energy and effort -- paired with a consistent and repeatable UI/UX.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 13: Mobile Banking - The Next Gen Approach

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Such as every day banking transactions, including checking balances, monthly statements, EMT &

Account transfers and bill payments.

FOCUS ON UTILITY & VALUE

MOBILE BANKING - THE NEXT GEN APPROACH

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Mobile banking features also help banks make inroads with younger consumers, who may be banking for the

first time and could become lifelong customers. !

MOBILE BANKING - THE NEXT GEN APPROACH

FOCUS ON UTILITY & VALUE

Page 15: Mobile Banking - The Next Gen Approach

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Find ways for customers to do things better, or create an entirely new experience.

DIFFERENTIATE

MOBILE BANKING - THE NEXT GEN APPROACH

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A mobile-optimized strategy will also enable FIs to capitalize on new revenue-generating opportunities in

mobile payments and commerce.

MOBILE BANKING - THE NEXT GEN APPROACH

UNCOVER NEW REVENUE OPPORTUNITIES

Page 17: Mobile Banking - The Next Gen Approach

DRIVING MOBILE ADOPTION

MOBILE BANKING - THE NEXT GEN APPROACH

Page 18: Mobile Banking - The Next Gen Approach

1. ALWAYS LISTEN TO CUSTOMER NEEDS

2. HELP CUSTOMERS ACHIEVE THEIR GOALS

4. CHOOSE TECHNOLOGIES

CAREFULLY

3. INTEGRATE MOBILE BANKING INTO AN OMNI

CHANNEL STRATEGY

5. USE EDUCATION AND SECURITY GUARANTEES

MOBILE BANKING - THE NEXT GEN APPROACH

Page 19: Mobile Banking - The Next Gen Approach

SUMMARY!

Mobile presents a huge opportunity for banks to better engage with existing customers, to win new customers and to increase revenue through mobile payments and

mobile commerce capabilities.

MOBILE BANKING - THE NEXT GEN APPROACH

Page 20: Mobile Banking - The Next Gen Approach

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MOBILE BANKING - THE NEXT GEN APPROACH