mobile broadband everywhere, anytime broadband access andrei dulski, ericsson

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Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

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Page 1: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

Mobile BroadbandEverywhere, anytime broadband access

Andrei Dulski, Ericsson

Page 2: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Everywhere coverageThis is Mobile Broadband

Page 3: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

This is Mobile Broadband

Full mobility

Page 4: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

High data speedsThis is Mobile Broadband

Page 5: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Sources: Ericsson estimates

Historic Growth Rates

Broadband:94% CAGR

CAGR:Compounded Annual Growth Rate,period 1998-2005

One of the fastest growing new services in historyBroadband Access

Mobile Telephony:32% CAGR

0

50

100

150

200

250

1998 1999 2000 2001 2002 2003 2004 2005

Million lines

Broadband take-upis even faster than mobile

Page 6: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Broadband everywherethe starting point and the potential

FTTH

Cable

xDSL

WiMax

WCDMA

CDMA20002009

400 million subscribers

2005

204 million subscribers

Page 7: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Key success factor for building a mass marketEstablished end-user behavior

Page 8: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

HSPA in the laptopStrong industry commitment for embedded 3G

3G OperatorsVodafone, Cingular, T-mobile

Terminal and chipset vendorsEricsson, Option, SierraWireless,

Novatel

PC manufacturesDell, HP, FujitsuSiemens,

Lenovo (IBM), Sony

The 3G-laptop is enabling operator subsidies

Commercial

2006Availability

Page 9: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

~550 €*+VAT

Note: 14,1¨ TFT screen, 2,2 GHz Celeron CPU, Windows XP, Colour printer, 256 Mbyte RAM, 30Gbyte disk, 24X CD-RW/DVD,Misc SW, 802.11b/g WiFi card, Ethernet card

~550 €*+VAT

Laptops are cheap enough for the mass-marketCould subsidies be used to drive up-take?

Page 10: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Mobile Broadband powered by 3G is a key enabler

Connecting everybody is a top priority!Broadband serving society

the ability to connect the mobile workforce to the main office with a mobile PC is becoming a critical productivity factor for both private and public sector... EU Commission, June 2004

We ought to have a universal, affordable access for broadband technology by the year 2007, and then we ought to make sure as soon as possible thereafter, consumers have got plenty of choices when it comes to purchasing the broadband carrierUS President, George Bush, 2004

Making broadband: Available to all citizens Affordable Healthy competition Fixed and mobile

Page 11: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Laptop mobility seekersBroadband performance everywhere, both indoor and outdoor

Fixed Wireless BroadbandVery cost efficient - ADSL/WiMAX alternative

Enhanced handset servicesNew multimedia services

Different types of Mobile Broadband segments

Page 12: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

2004 2005 2006

141.8

~50

141.8

~50

10050

~10

10050

~10

145.8

~35

145.8

~35

WCDMA evolvedEvolution of performance & functionality

2007

MBMSEnhanced UL

Phase 2

MBMSEnhanced UL

Phase 2

3.6 0.384

~75

3.6 0.384

~75

0.3840.064

~150

0.3840.064

~150

WCDMAWCDMA

S3G20 Mhz

S3G20 Mhz

HSDPAPhase 2

Enhanced ULPhase 1

HSDPAPhase 2

Enhanced ULPhase 1

HSDPAPhase 1

HSDPAPhase 1

DL Mbit/sUL -”-

Latency ms

2009Time frame:

HSDPA is just the first step...

28*5.8

~30

28*5.8

~30

2008

MIMOMIMO

* With 2x2 MIMO in DL

Page 13: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Mobile broadband terminalsA 3G network is no longer just a mobile telephony network

PC cards 3G Modems PC Integrated Phones & PDA’s

Unmatchable terminal volumes and economies of scale

Page 14: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Mobile telephony

Video telephony

MobileTV

Richer communication

Media downloads

Mobile broadband

Wireless Broadband to homes and offices

PSTN

WCDMAMulti service access - fixed and mobile

One network delivers all services!

Page 15: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18

Mobile Broadband DownunderWCDMA – the solution for serving an entire continent

Telstra An incumbent's strategy...

• WCDMA – urban and rural

• Nation wide coverage (98% population)

• Broadband to fixed and mobile users

• Voice, video and multimedia communication

One network, one technology, one service offering – Everywhere!

Page 16: Mobile Broadband Everywhere, anytime broadband access Andrei Dulski, Ericsson

2006-06-18