Mobile BI Best Practices

BI & MobilityMobile BI is where it’s at!

| Last Year

Yellowfin CEO, Glen Rabie

VP Sales & Services in APAC, Actian Corporation

Your presenters

| Last Year

The number of Smartphones & Tablets sold exceeded the number of PCs sold

Last Year

| Mobile device v PCMobile device vs PC

The trend is going to accelerate

| Smart Phone ConversionSmartphone conversion

Smartphone conversion from dumb phone is underway

| Internet Access GrowthInternet access growth

By 2014 mobile internet usage will be greater than desktop

| Tablets & PCsTablets & PCs

147 MillionTablet shipments in 2015 - up from 16M in 2010

IDC

| Tablet TransitionTablet transition

31%Of organizations say the tablet will replace the PC as the main computing device

InformationWeek’s 2012 Outlook report

| Not just any old tablet Not just any old tablet

100%Of fortune 500 Co’s are deploying the iPad as their Tablet device

InformationWeek’s 2012 Outlook report

| Mobile = ConvenienceMobile = convenience

V

| How convenient?How convenient?

| Mobile BI it’s happeningMobile BI: It’s happening

68%Of organizations plan to add Mobile BI capabilities to their data strategies this year

DAS 2011 Mobile BI Study

BI on the SmartphoneWhat have we learnt?

| Functional DeliveryFunctional delivery

33%By 2013, 33 percent of BI functionality will be consumed via handheld devices.

Gartner Predicts 2011 report

| What do they do?What do they do?

Mobile users consume content…

| Mobile BI for consumersMobile BI for consumers

The BI consumer is the largest audience for BI data.

AnalysisBI Consumer

| Mobile users - do they Differ?Mobile users – do they differ?

BI Consumers:

1.Don’t produce content

2.They are task workers or Executive & Management

These users are often new to BI

| The RethinkThe rethink

The traditional BI delivery model just does not work on a

mobile device

Mobile BI DeploymentBest Practices

NOT SLOW AND HARD!

Best Practice #1

Device Independence

| The big dilemma

Is Mobile BI special – does it need to be custom built?

| Device IndependenceDevice independence

75%Of users access their BI from multiple devices

Dresner Mobile BI Study

Point•Dot 1

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Use Case – Insurance

Health provider dives into Mobile BI•Large Insurance company

•Executive & Management Reports

•Existing BI solution had no Mobile

•Large Search – Oracle, MSTR, etc

| Device IndependenceDevice independence

“Display iPad and iPhone graphically in fashion as close as possible to the display and navigation experienced by the user on their desktop or laptop when consuming reports including drill through”

Recent Customer RFP

| Device IndependenceDevice independence

We need to reuse content

Best Practice #2

Mobile BI must include the smartphone

| Mobile BI PreferenceMobile BI preferences

66%Of users vote a smartphone as the #1 choice for accessing BI versus a tablet

Dresner Mobile BI Study

| Mobile BI PreferenceMobile BI preferences

50%Of smartphone Mobile BI users prefer the iPhone over any other operating system

Dresner Mobile BI Study

| Plan for Phone deploymentPlan for phone deployment

Point•Dot 1

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Use case – Logistics

Logistics takes to smartphone mobile reporting & analytics•Large logistics company

•Supervisors have phones, no tablets

•Existing BI solution had no native support for smartphones

Best Practice #3

It must be fun & easy to use

| Mobile UsersMobile users

Mobile Users are:•Non-technical

•Want rapid access to their data

•Need to be engaged

| Ease of UseEase of use

Best Practice #4

Mobile BI must enable collaboration

| The Mobile DifferenceThe mobile difference

Mobile usage is different

•The phone is fundamentally a collaboration device

•The tablet is often brought to meetings

•The PC is a single user device

| What do they want?

Collaboration

| Collaboration FeaturesCollaboration features

Mobile Collaboration requires users share insight easily.

•Comments and discussion

•White board

•Email

•Alerts

Point•Dot 1

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Use case – Higher Education

Higher education provider share insights with Mobile BI•Internationally recognized institution

•Dispersed workforce

•Cohesive decision-making anytime

Best Practice #5

Mobile BI must be interactive

| Lets me see the detailLets me see the detail

Mobile Dashboards should be high level. But, users need to

be able to get to the detail.

| Interaction FeaturesInteractive features

Mobile BI needs to support:•Drill Down hierarchies

•Drill Through to detail

•Drill Anywhere

•Filtering

•Sectioning

Point•Dot 1

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Use case – Real estate

Real estate data aggregator turns to Mobile BI to sell•Recognized data provider

•Field sales force demonstrates to prospects

•Interactivity boosts sales

Best Practice #6

Mobile BI must be fast

| SpeedSpeed

Greater Interactivity and more users drives the need for

speed.

Point•Dot 1

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Performance needs to be fast

10 SecondsHow long users will wait for a dashboard to load in a browser

2-3 SecondsHow long users will wait on a Mobile device

| Usage & PerformanceUsage & performance

You need to take account of the fact that you will have:•More users

•Greater concurrent usage

•Greater interaction

•More BI use cases

| Strategies for SpeedStrategies for speed

Mobile Strategies•Cache reports on the device

•Optimize reports and dashboards

•Get a fast database

| How do we get faster…How do we get faster?

1TB Performance BenchmarkComposite Queries Per Hour TPC-H@1TB (Non-Clustered)

80 Cores2TB RAM

VectorWise3 May 2011

MicrosoftMicrosoftSQL ServerSQL Server

5 April 2011Sybase IQSybase IQ15 Dec 2010OracleOracle

26 April 2010OracleOracle

29 April 2009

436,788QphH

173,961QphH

164,747QphH

140,181QphH

123,323QphH

TPC, TPC Benchmark, TPC-H, QppH, QthH and QphH are trademarks of the Transaction Processing Performance Council (TPC)

Source: www.tpc.org / May 3, 2011

118,573QphH

102,375QphH

OracleOracle2 May 2008Sybase IQSybase IQ

1 Feb 201080

Cores2TB RAM

32 Cores1TB RAM

Best Practice #7

Mobile BI must be secure

| Your data is out thereYour data is out there…

If your BI is Mobile – it’s outside your firewall! It’s out

there.

| Security is CriticalSecurity is critical

Plan your security strategy:•Do you want to cache?

•Login on app access

•Content Security – who sees what?

•Data Security – access to data

| Integrated SecurityIntegrated security

Security that is integrated with your BI platform means less

rework and easier to administer

| Security FeaturesSecurity features

Mobile BI needs to have:•Integrated Security

•Needs to be Auditable

•Emails need to be through your app

•Needs Simple Centralised Admin Control

Best Practice #8

Mobile BI must support Offline Mode

| Offline ModeOffline mode

It still happens. Sometimes your users can be offline!!

Make sure your Mobile BI supports offline mode.

Best Practice #9

Mobile BI must be tailored to the user

profile and out-of-the-box

| Ready to goReady to go

Once a user connects:•Prebuilt Dashboards

•Relevant Content

•Tested for Mobile

| Out-of-the-boxOut-of-the-box

It seems obvious, but plan for an out-of-the-box experience

for your users

Best Practice #10

Mobile BI must be a consistent

Lastly…

Mobile BI must be a great experience

| Ready to goA Consistent User Experience

Plan your content Interaction:•Set interaction UI standards

•Same Location – Always

•Makes training easy

•Makes deployment of new content rapid

Point•Dot 1

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10 Mobile BI best practices

Mobile BI must be…1.Device independent

2.Include the smartphone

3.Fun & easy to use

4.Enable collaboration

5.Interactive

6.Fast

7.Secure

8.Able to support offline mode

9.Tailored to the user profile out-of-the-box

10.Consistent

| A great experienceA great experience

High user adoption and an increased ROI are the result

of following points 1-10!

| What do users want?

A Great Experience

Let’s See It In ActionHow it works

| Last Year

@YellowfinBI

@ActianCorp

More Information

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Vectorwisewww.actian.com/

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