mobile commerce with ggv capital
TRANSCRIPT
Mobile CommerceWITH GGV CAPITAL
THE MARKET
INSIGHTS FROM GGV PORTFOLIO COMPANIES
FASHION
Silicon Valley | Shanghai | Beijing | www.ggvc.com | @GGVCapital | WeChat: GGV Capital
PAYMENTS
HOME DESIGN
GGV PORTFOLIO
TRANSPORT
HOUSEHOLDGOODS
Didi Kuaidi
AUTO
Yangche Diandian
FINANCE
YingYing
mobile commerce companies in the GGV portfolio
With 164M US
smartphone
users, mobile
represents
nearly 30% of
all e-commerce,
growing 23%
from 2013.
BILLIONm-commerce
sales in the US
in 2014
smartphone
users in China
in 2014
70% of smartphone users in China
buy on mobile, leading to $50B in
sales in 2014 - double that of the
year before.
522million
2012 2013 2014 2015 2016 2017 2018
61
GLOBAL M-COMMERCE IN $BILLIONS
133204
298
415
516
626
80% of sales are on mo-bile for mobile-first
companies who also offer web commerce. Mobile accounts for less than 20% of sales for most traditional e-commerce companies.
Mobile is social
Consumers go
mo
bile
-f rst
50%+ of new users are acquired virally in top shopping apps that utilize social features.
Bro
wse
vs
searc
h
Web shopping starts with search, but mobile starts with browsing. A well-curated product experi-ence can lead mobile shoppers to go from app open to purchase in under 8 minutes.
Curation
Shoppers have a lower toler-ance for lists on mobile than on web. Successful apps leverage data and technology to provide fewer, but better, recommenda-tions, with the optimal being
6-10 highly targeted products
En
gag
em
en
t
65% of sales come from repeat customers in successful shopping apps. High-quality content, beau-tiful images, and social features increase engagement, often lead-ing to multiple visits per day and 15-20 minutes per session.
Purchase
Seamless checkout is critical, with 57% of users abadoning mobile carts when checkout is difficult. But successful shopping apps are now easily seeing
$100average order values over
De
mo
gra
ph
ics
Not surprisingly, 80% of mobile shoppers are under 45. Apps selling home goods, groceries, fashion, and children’s products find that among users75% or more are women.
So
urc
es:
GG
V p
ort
folio
an
d
GG
V p
rop
rieta
ry r
ese
arc
h
So
urc
e: G
old
man
Sach
s
Sources: eMarketer, Forrester, MediaPost, China State Internet Information Office, TechinAsia
TRAVEL
M-commerce + delivery is disrupting physical retail and e-commerce in the US and
emerging markets.
FOOD
Grubmarket
KIDS
REAL ESTATE
Aiwujiwu
COSMETICS