mobile consumers and immobile enterprises supporting location-referent transactions in...
DESCRIPTION
Location-Constrained Enterprises Location: A Material Transactional Consideration Location-Independent Enterprises Location-Dependent Enterprises Locationally Dependent Enterprises Locationally Independent EnterprisesTRANSCRIPT
Mobile Consumers Mobile Consumers and and
Immobile EnterprisesImmobile Enterprises
Supporting Location-Referent TransactionsSupporting Location-Referent Transactionsin Location-Based m-Commerce in Location-Based m-Commerce
EnvironmentsEnvironments
Jim WyseJim Wyse
The WebThe Web
• Anywhere, Anytime Transactions ???• Location-Constrained, Time-Restricted• Enterprises !!!
Location-ConstrainedLocation-Constrained EnterprisesEnterprises• Location: A Material Transactional• Consideration
• Location-Independent Enterprises
• Location-Dependent Enterprises
LocationallyDependent Enterprises
LocationallyIndependent Enterprises
Location-BasedLocation-BasedMobile CommerceMobile Commerce
• location-aware technologies, wire-free connectivity, and locationalized web-based services applied in support of transactions in which the geographical proximity of the transactional parties is a material consideration.
Multi-Tier Configuration
Research and Development AreasResearch and Development Areas
• Client-Based Tools for Mobile Consumers
• Server-Based Location Repository Management Methods
• Web-Based Location Information Adequacy and Availability
1. Client-Based Tools1. Client-Based Tools
The i-DAR Prototype
• User-Centric and Location-Centric ‘Portals’
• Transaction-Supporting Information in a • Direction and Range Pattern
The The ii-Dar Prototype-Dar Prototype
Multi-Tier Configuration
Multi-Tier Configuration
2. Server-Based Location 2. Server-Based Location Repository Management MethodsRepository Management Methods
• The Locations Repository Management Problem
• Location-Aware (“Method-”) Repository Management Solution
Multi-Tier Configuration
Method-(The Problem) and Method- (The Solution)
0
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1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49
Repository Size (thousands of locations)
Res
ults
et C
ompl
etio
n Ti
me
(ms)
Problem and Solution
Locations and Linkcells
S i
(H 0 7 . 5 3 0 , V0 2 . 3 2 1 ) H 0 1 V0 2
L i
Locations and Linkcells“Method-”
Li at H07.530, V02.321 Li in Linkcell H07V02 (Relational Table)
L in k cel lC o re
“Method-”
Relational Table Naming Sequence
Selected Research OutputsSelected Research Outputs “Supporting m-Commerce Transactions Incorporating
Locational Attributes: An Evaluation of the Comparative Performance of a Location-Aware Method of Locations Repository Management.” International Journal of Mobile Communications (2003)
US Patent Number 20030033273 (Published Feb. 2003)
“m-Commerce Operations Management: Optimizing Query Resolution for Location-Referent Transactions.” (In Preparation)
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520
Repository Size (thousands of locations)
Res
ults
et C
ompl
etio
n T
ime
RCTs for Method-Alpha
RCTs for Managed Method-Beta
RCTs for Unmanaged Method-Beta
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100
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700
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900
1,000
1,100
1,200
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5
Linkcell Size
Res
ults
et C
ompl
etio
n T
ime
(ms)
“Solve” …. PTC(S) = 1 – (1 – nTC/N)N/CS
. . . . for Linkcell Relational Table “Names”
nTC is the number of locations in the repository with product-service code, TC,
N is total number of locations contained in the repository, and
CS is the number of linkcells of size, S, that are created from the repository’s N locations.
Optimum Linkcell Size
PTC(S) Solutions
Linkcell Performance Analyzer (LPA)
3. Web-Based Location 3. Web-Based Location Information Adequacy and AvailabilityInformation Adequacy and Availability
• Locations Repository Content• Web-based, Map-Serving Business Directories• (e.g. YellowPages, SuperPages)• Locational Anomalies Observed• Examples: Ocean View and The Wilds• Investigation of 111 Small Enterprises
Multi-Tier Configuration
Ocean View Efficiency UnitsOcean View Efficiency Units
• Locations Repository Content• Web-based, Map-Serving Business Directories• (e.g. YellowPages, SuperPages)• Locational Anomalies Observed• Examples: Ocean View and The Wilds• Investigation of 111 Small Enterprises
3. Web-Based Location 3. Web-Based Location Information Adequacy and AvailabilityInformation Adequacy and Availability
YPC NDP SPC
N 52 86 72
Min. (m) 0 1 0
Max. (m) 177,303 142,569 42,211
Aver. (m) 9,395 4,561 2,541
50th (m) 634 371 1,040
90th (m) 9,626 3,321 4,893
% > 1km 42% 35% 51%
Enterprise DisplacementEnterprise Displacement
Selected Research OutputsSelected Research Outputs
“Badly Off in All Directions: Geo-Placement of Small Enterprises by Web-Based Business Directories.” International Journal of Electronic Commerce (2004)
“Web-based Business Directories: A Comparative Analysis of Geo-Placement Performance.” (Under Journal Review)
“Where in the World Versus What’s on the Web: Web-Based Location Information on Selected Hospitality Service Providers.” (In Preparation)
More Information?More Information?
Website:Website: http://www.http://www.busibusi..munmun.ca/.ca/jwysejwyse
Mobile Consumers Mobile Consumers and and
Immobile EnterprisesImmobile Enterprises
Supporting Location-Referent TransactionsSupporting Location-Referent Transactionsin Location-Based m-Commerce in Location-Based m-Commerce
EnvironmentsEnvironments
Jim WyseJim Wyse