mobile design is for mobile users
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Mobile Design is for Mobile Users a MADE at MiKE presentation
Me
Gretchen Thomas User Experience Strategist, Johnson Controls [email protected] @gretchen414
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Today we’ll talk about:
!! Mobile: what’s UX got to do with it?
!! Experience strategy
!! Mobile design is hard
!! Design Do’s and Don’ts
!! Translating experience strategy into design"
!! Summary and wrap up
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Mobile Design is for Mobile Users a MADE at MiKE presentation
We won’t talk about:
!! Device strategy
!! Native app vs. mobile web
!! Development
!! Performance
!! Anything under the hood
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Mobile Design What#s UX got to do with it?"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Pretty much everything.
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Why make portable computers?"
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People who used computers asked for a better experience:"
The freedom to access, create and share information –!wherever they go."
Mobile Design is for Mobile Users a MADE at MiKE presentation
And nothing#s changed."
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The more interesting computing gets, the more people want to take it with them.
Mobile Design is for Mobile Users a MADE at MiKE presentation
Experience matters."
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In today#s mobile world where:"
!!Hardware innovations happen constantly"!!Mobile trends have a short shelf life"!!Cell phones are replaced every 18
months"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Experience matters."
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…people are looking for the same experience 30 years later: "$to use information wherever they go. "
Get Your Strategy Right How to approach mobile design"
Mobile Design is for Mobile Users a MADE at MiKE presentation
First things first."
Write an experience strategy. ""It doesn#t have to be big or complicated, just clear."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
A what now?"
Experience Strategy:""A clearly defined set of principles based on user needs and desires that guide design and development decisions."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Flickr has a really nice one:"
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Mobile Design is for Mobile Users a MADE at MiKE presentation
What do our users
need, and what do
they want?
First, ask these questions:"
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Who are our end
users?
What do our users
need, and what do
they want?
How do we want their
experience to feel?
How do we want their
What kinds of things
should we build to
meet those needs?
Mobile Design is for Mobile Users a MADE at MiKE presentation
Then write down the answers."
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Who are our end users?"
How do we want their experience to feel?"
What do our users need, and what do they want?"
What kinds of things should we build to meet those needs?"
Old-timey townspeople"
Organize a productive angry mob on a moment’s notice"
Portable lighting (e.g. torches), fast access to neighbors, a communal space to shout angry demands"
Monster notifications, illumination function, a way to communicate, town square locator"town square locator
Mobile Design is for Mobile Users a MADE at MiKE presentation
Mobile App: Experience Strategy"
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Audience: Old-timey townspeople"
Vision: Organize a productive angry mob on a moment’s notice"
Goals: Portable lighting (e.g. torches), fast access to neighbors, a communal space to shout angry demands
Strategies: - Monster status notifications - Illumination function - A a way to communicate - Town square locator
Mobile Design is for Mobile Users a MADE at MiKE presentation
About this time you#ll want to involve your marketing or brand group."
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FOR ANGRY TOWNSPEOPLE
They’ll want to make sure your strategy is on brand. And they may give your app its own name:"
A Word About Mobile Design It#s no picnic"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Here#s the thing."
Mobile design is hard. It#s complex and takes time and energy.!"“You should expect your explorations into mobile to be some of the most challenging moments of your career.”!!
- Brian Fling, Mobile Design and Development "
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Mobile Design is for Mobile Users a MADE at MiKE presentation
But what are you gonna do?"
Precise and thoughtful design is the cost of entry into the mobile medium."You can’t get around it.
Your design needs to take effort – because that’s what users expect.
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Mobile Design is for Mobile Users a MADE at MiKE presentation
If it were easy,"
we#d never see things like this."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
It#s easy to get overwhelmed with technical obstacles:"
•! devices"•! networks"•! frameworks "•! the medium itself"
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Getting started"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Take a deep breath."
When designing, focus on your experience strategy"
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…and deal with the obstacles later. "
Some Do’s and Don’ts Avert disaster before you start"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Design for touch"
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As of June 2011, Android and iOS are responsible for almost 2/3 of the mobile data consumed. "
Mobile Design is for Mobile Users a MADE at MiKE presentation
Design for context"
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In mobile, context is king."Your users will get value from apps that help them now, in their present state of
mind, in their current environment."
Mobile Design is for Mobile Users a MADE at MiKE presentation
Try to design for all devices"
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Design for everybody creates a watered down mess that serves nobody. "Target 2-3 devices, and make a fantastic
experience."
Mobile Design is for Mobile Users a MADE at MiKE presentation
Understand mobile usage patterns"
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Understand mobile usage patterns
Old thinking: “sticky” website"New thinking: touch and go"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Sticky vs. Touch/Go"
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Watch users on their phones"
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•! One hand, often the right one"•! Gripping/using thumb"•! May not be paying attention "
•! Could be in almost any environment"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Design for the !“lowest common denominator”"
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“lowest common denominator”
This phrase is the enemy of good design, and should be abolished from planning meetings. "
Mobile Design is for Mobile Users a MADE at MiKE presentation
Understand mobile motivations"
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•! I#m microtasking"•! I#m local"•! I#m bored"
Mobile Design is for Mobile Users a MADE at MiKE presentation
I#m Microtasking"
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Short dashes of activity: $jotting down ideas, photos, contacts, info, forecasts, entertainment…"
Mobile Design is for Mobile Users a MADE at MiKE presentation
I#m Local"
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Looking for information on surroundings. $Movie listings, directions, music identification, menus, home listings…"
Mobile Design is for Mobile Users a MADE at MiKE presentation
I#m Bored"
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Entertainment and distraction, games, reading."
Let’s do this. Translating your experience strategy into design"
Mobile Design is for Mobile Users a MADE at MiKE presentation
The process"
Five main steps:""1.! Make a site map to organize content"2.! Make clickstreams to show interaction"
3.! Wireframe to show the skeleton"4.! Prototype and test"5.! Apply look, feel and content"
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Mobile Design is for Mobile Users a MADE at MiKE presentation
1 - Site map: plan the content organization"
Keep your site map simple""People get lost easily on their phones; $it#s essential to scale back functionality
and edit content."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Bad mobile site map"
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MonsterLocation
Mob BuddyHome
NewsLanding
PageShopping CommunityAbout
Upgrade
MobsLanding
Page
Settings
History
Ideas
Polls
Mob List
Plan
News
Alerts
Torches
Boots
Friends
Chat
Mobile Design is for Mobile Users a MADE at MiKE presentation
Good mobile site map"
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Monster
Alerts
Monster
Alerts
Mob BuddyHome
News
Feeds
Mobs
Torch
Mob Detail
News Detail
Profile
Mobile Design is for Mobile Users a MADE at MiKE presentation
2 - Clickstreams: plan how users will move through the app"
Take your time.""Get to know your users so you can be educated on what they need, and in what
sequence. "
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Mob Buddy Clickstreams"
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Home
Navigation
News, Monster Alerts, Mob Reminders
Page
Content Area
Link to Page
Mobs
List of Mobs
Plan a Mob
Mob Detail
Time & Date
Name Description
InvitedTownspeople
Location
Torch
News Detail
Plan a Mob
Details
MonsterLocation
Map
Contacts
Profile
Name
Social Media
Mobile Design is for Mobile Users a MADE at MiKE presentation
3 – Wireframes: show the skeleton and general content areas"
Mobile wireframes are different""•! Web wireframes: all about content."•! Mobile wireframes: all about
interaction and functionality."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Mob Buddy Wireframe"
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UIStatusBar
Monster Sighting10/25/2011 3:08 pm
Mob Event Reminder10/21/2011 7:08 am
Dr. Frankenstein News10/15/2011 3:08 pm
Invitation Notice10/14/2011 12:01 am
Monster Sighting10/07/2011 8:08 am
Mob Event Reminder10/04/2011 3:08 pm
Monster Sighting10/01/2011 3:08 pm
Invitation Notice09/28/2011 3:08 pm
Monster Sighting09/27/2011 3:08 pm
MobBuddy refresh
News Mob Schedule Torch Profile
Monster Sighting 1
2
refresh
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1
2
3
Tapping a news item advances to its detail page.
Swiping down refreshes the news feed.
Tapping Refresh refreshes the news feed
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4 Tapping a nav item advances to that page
Mobile Design is for Mobile Users a MADE at MiKE presentation
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There is no concept of a “menu” in mobile. "
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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A central idea of the Natural User Interface paradigm:"The content is the action. "
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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Create a default reference design, and alter it for your other target devices. "
If the iPhone is one of your targeted devices,
start with that."
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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Get acquainted with Apple#s iOS UX guidelines. "
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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Design for the touch gestures available:"
Tap Double TapDrag
Swipe Pinch
Spread PressPress-Tap
Press-DragRotate
Get these at http://lukew.com/touch
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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If you#re designing a native app, make use of:"
A few design thoughts:"
•! Voice input"
•! Audio + Video"
•! Location services"
•! Accelerometer "
•! Bar codes/QR codes"
Mobile Design is for Mobile Users a MADE at MiKE presentation
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Target touch sizes:"Apple recommends : 44 px squared. "Windows recommends: 34 px with 8 px spacing."
!
44 px
44 px
A few design thoughts:"
Mobile Design is for Mobile Users a MADE at MiKE presentation
4 – Prototyping and testing "
Validate your designs""1.! Find the users that you#ve defined in your
experience strategy who are not you."2.! Are you sure they#re not you? "3.! Have them all perform the same tasks and
give you honest feedback. "4.! Plan on revisions."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Types of prototypes"
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Lo-fi Hi-fi
UIStatusBar
Monster Sighting10/25/2011 3:08 pm
Mob Event Reminder10/21/2011 7:08 am
Dr. Frankenstein News10/15/2011 3:08 pm
Invitation Notice10/14/2011 12:01 am
Monster Sighting10/07/2011 8:08 am
Mob Event Reminder10/04/2011 3:08 pm
Monster Sighting10/01/2011 3:08 pm
Invitation Notice09/28/2011 3:08 pm
Monster Sighting09/27/2011 3:08 pm
MobBuddy refresh
News Mob Schedule Torch Profile
Paper"
iPhone 10:15 PM
Dr. Frankenstein gets a perm10/15/2011 3:08 pm
REMINDER: Fisher Castle Mob This...10/21/2011 7:08 am
The Monster was spotted at the b...10/25/2011 3:08 pm
Angus Goodby accepted your mob invi...10/14/2011 12:01 am
The Monster has dinner with the mayor10/07/2011 8:08 am
REMINDER: Concorde Square Mob Thi...10/04/2011 3:08 pm
Monster sighting at the cobbler shop09/27/2011 3:08 pm
Goody Prynn accepted your mob invi...09/28/2011 3:08 pm
Monster sighting at the milliner09/26/2011 3:08 pm
News Mob Schedule Torch Profile
High Functioning App"
Physical Object"
HTML Clickthrough"
UIStatusBar
Monster Sighting10/25/2011 3:08 pm
Mob Event Reminder10/21/2011 7:08 am
Dr. Frankenstein News10/15/2011 3:08 pm
Invitation Notice10/14/2011 12:01 am
Monster Sighting10/07/2011 8:08 am
Mob Event Reminder10/04/2011 3:08 pm
Monster Sighting10/01/2011 3:08 pm
Invitation Notice09/28/2011 3:08 pm
Monster Sighting09/27/2011 3:08 pm
MobBuddy refresh
News Mob Schedule Torch Profile
Mobile Design is for Mobile Users a MADE at MiKE presentation
5 – Apply look, feel and content "Express the brand""•! Emotional design is important, but not at the
expense of usefulness. "•! Sync your experience strategy with brand
strategy."•! Make visual design familiar by following
conventions and using visual systems."
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Mobile Design is for Mobile Users a MADE at MiKE presentation
Mob Buddy visual design"
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iPhone 10:15 PM
Dr. Frankenstein gets a perm10/15/2011 3:08 pm
REMINDER: Fisher Castle Mob This...10/21/2011 7:08 am
The Monster was spotted at the b...10/25/2011 3:08 pm
Angus Goodby accepted your mob invi...10/14/2011 12:01 am
The Monster has dinner with the mayor10/07/2011 8:08 am
REMINDER: Concorde Square Mob Thi...10/04/2011 3:08 pm
Monster sighting at the cobbler shop09/27/2011 3:08 pm
Goody Prynn accepted your mob invi...09/28/2011 3:08 pm
Monster sighting at the milliner09/26/2011 3:08 pm
News Mob Schedule Torch Profile
Add brand, content""•! Make a lovely visual design"•! Follow brand guidelines"•! Use accurate labeling"•! Include representative data:
real words"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Summary"
•! Have a well-researched experience strategy"
•! Prepare for hard work …but don#t freak out over roadblocks!"
•! Small site map, essential functions, precise clickstreams"
•! Use new design and interaction concepts"
•! Test early and often"
•! Make your users fall in love with your visual design. "
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Mobile Design is for Mobile Users a MADE at MiKE presentation
The result:"Happy, productive"users!"
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Mobile Design is for Mobile Users
Happy, productive
Mobile Design is for Mobile Users a MADE at MiKE presentation
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Further reading"Apple iOS Human Interface Guidelines"http://developer.apple.com/library/IOs/#documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html"
Windows Mobile Design Guidelines"http://msdn.microsoft.com/en-us/library/bb158602.aspx"
Video: Mobile First! by Luke Wroblewski$http://www.lukew.com/ff/entry.asp?1137"
Mobile Design Pattern Gallery"http://www.mobiledesignpatterngallery.com/mobile-patterns.php"
Mobile Design and Development, Brian Fling$http://www.mobiledesign.org/toc"
Tapworthy: Designing Great iPhone Apps, Josh Clark"http://www.amazon.com/Tapworthy-Designing-Great-iPhone-Apps/dp/1449381650"
Mobile Web Design, Cameron Moll"http://mobilewebbook.com/"
Mobile Design is for Mobile Users a MADE at MiKE presentation
Questions/"Comments/"Thank you."
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