mobile ecommerce and the wine industry

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Mobile Ecommerce and the Wine Industry

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Andrew's presentation about mobile ecommerce in the wine industry at the Napa Valley Vintners Mobile Seminar.

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Page 1: Mobile Ecommerce and the Wine Industry

Mobile Ecommerceand the Wine Industry

Page 2: Mobile Ecommerce and the Wine Industry

Andrew Kamphuis

The Professional Me

President of Vin65SVP/CTO at [email protected]@andrewkamphuisCell: 707-666-5265

Page 3: Mobile Ecommerce and the Wine Industry

Andrew Kamphuis

The Real Me

Page 4: Mobile Ecommerce and the Wine Industry

Mobile Ecommerceand the Wine Industry

Page 5: Mobile Ecommerce and the Wine Industry

Mobile EcommerceGlobally

Page 6: Mobile Ecommerce and the Wine Industry

http://assets.econsultancy.com/images/0001/7586/v2.02.png

Page 7: Mobile Ecommerce and the Wine Industry

http://www.getelastic.com/wp-content/uploads/mcommerce-infographic.jpg

Page 8: Mobile Ecommerce and the Wine Industry

http://www.lyonscg.com/ecommerce-solutions-blog/social-mobile-commerce/mobile-ecommerce-requires-a-strategy-not-a-reaction/

Page 9: Mobile Ecommerce and the Wine Industry

http://www.mobilemarketer.com/cms/news/commerce/14279.html

Page 10: Mobile Ecommerce and the Wine Industry

http://ecommerce-news.internetretailer.com/nav/cat2/mobilecommerce/cat1/technology/0

Page 11: Mobile Ecommerce and the Wine Industry

http://www.katv.com/story/20176370/branding-brand-mobile-commerce-index-shows-black-friday-mobile-sales-up-128

Page 12: Mobile Ecommerce and the Wine Industry

http://www.computerweekly.com/news/2240159836/M-commerce-sees-exponential-growth-of-356

Page 13: Mobile Ecommerce and the Wine Industry

http://www.socialmarketingforum.net/wp-content/uploads/2012/08/M-commerce-is-set-to-soar.gif

Page 14: Mobile Ecommerce and the Wine Industry

Mobile Ecommerce GrowthBlack Friday retail traffic from mobile devices:2009 - 1%2010 - 5.5%2011 - 14.3%2012 - 24%

http://www.lukew.com/ff/entry.asp?1665

Page 15: Mobile Ecommerce and the Wine Industry
Page 16: Mobile Ecommerce and the Wine Industry

Defining Mobile

Page 17: Mobile Ecommerce and the Wine Industry

Does the device make it mobile?

Page 18: Mobile Ecommerce and the Wine Industry

Does the device make it mobile?

Page 19: Mobile Ecommerce and the Wine Industry

Does the device make it mobile?

Page 20: Mobile Ecommerce and the Wine Industry

Does the situation make it mobile?

Page 21: Mobile Ecommerce and the Wine Industry

Does the situation make it mobile?

Page 22: Mobile Ecommerce and the Wine Industry

Does the situation make it mobile?

Page 23: Mobile Ecommerce and the Wine Industry

Definition for this presentation only:It’s a phone – not a tablet, netbook, kindle, etc.It’s anywhere a phone is used.

Page 24: Mobile Ecommerce and the Wine Industry

Mobile Ecommerceand Wine

Page 25: Mobile Ecommerce and the Wine Industry

17%

83%

Vin65 Platform Traffic Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Page 26: Mobile Ecommerce and the Wine Industry

Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Nov 2011

Page 27: Mobile Ecommerce and the Wine Industry

4%

96%

Vin65 Wine Sales Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Page 28: Mobile Ecommerce and the Wine Industry

Does a Mobile Site Make a Difference?Mobile sites generated 28% more wine sales in November compared to people who had to “pinch and zoom.”

Page 29: Mobile Ecommerce and the Wine Industry

Vin65 Top 10 Wineries Mobile Sales

Vin65 Traffic over 700 winery websites. (Mobile as a percentage of total sales).

0%

10%

20%

30%

40%

50%

60%

Page 30: Mobile Ecommerce and the Wine Industry

5 Ways To SellMore on Mobile Today

Page 31: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 32: Mobile Ecommerce and the Wine Industry

User Experience5 Ways To Sell More…

Page 33: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 34: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 35: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 36: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 37: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 38: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 39: Mobile Ecommerce and the Wine Industry

User Experience5 Ways To Sell More…

Page 40: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 41: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 42: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 43: Mobile Ecommerce and the Wine Industry

User Experience

1

5 Ways To Sell More…

Page 44: Mobile Ecommerce and the Wine Industry

Make it Seamless

2

5 Ways To Sell More…

Page 45: Mobile Ecommerce and the Wine Industry

Make it Seamless5 Ways To Sell More…

Don’t assume content is being opened on a desktop.36% of email is viewed on mobile phone.Content is tweeted, facebooked, and shared

everywhere.

http://www.marketingcharts.com/wp/direct/mobiles-share-of-email-opens-rises-to-36-in-h1-23236/

Page 46: Mobile Ecommerce and the Wine Industry

Make it Seamless5 Ways To Sell More…

Think about mobile every time you change your website.

Page 47: Mobile Ecommerce and the Wine Industry

Keep it Simple and Focused

3

5 Ways To Sell More…

Page 48: Mobile Ecommerce and the Wine Industry

Keep it Simple and Focused5 Ways To Sell More…

Make it easy to navigate, lead your customers to complete the task.

Page 49: Mobile Ecommerce and the Wine Industry

Keep it Simple and Focused5 Ways To Sell More…

Don’t make them browse. Show the important stuff.Keep the price upfront.

Page 50: Mobile Ecommerce and the Wine Industry

Keep it Simple and Focused5 Ways To Sell More…

Keep content brief, use great imagery.5 words – not sentences.

Page 51: Mobile Ecommerce and the Wine Industry

Speed Matters

4

5 Ways To Sell More…

Page 52: Mobile Ecommerce and the Wine Industry

Speed Matters5 Ways To Sell More…

Mobile users expect the same web-browsing experience on their phone.

Most people would wait 6 – 10 seconds before they abandon a page.

http://blog.kissmetrics.com/loading-time/?wide=1

Page 53: Mobile Ecommerce and the Wine Industry

Shop Your Own Site

5

5 Ways To Sell More…

Page 54: Mobile Ecommerce and the Wine Industry

The Future ofMobile Ecommerce

Page 55: Mobile Ecommerce and the Wine Industry

One design that “adapts” to the device it’s displayed on.

Blend between mobile, tablet and web.

Responsive Design

Page 56: Mobile Ecommerce and the Wine Industry

Easier Payment / Faster CheckoutStored Information / Stored Credit CardThird Party Payment Systems are coming

Page 57: Mobile Ecommerce and the Wine Industry

Shift to Mobile Email MarketingPeople are checking emails on their phone. Consumers will delete email that isn’t optimized for

mobile.

Page 58: Mobile Ecommerce and the Wine Industry

Multi-Screen ShoppingPeople start browsing on their mobile phone, but

then complete purchase on desktop/laptop.

Page 59: Mobile Ecommerce and the Wine Industry

Questions?

Page 60: Mobile Ecommerce and the Wine Industry
Page 61: Mobile Ecommerce and the Wine Industry