mobile element with strato shear
DESCRIPTION
Author is an online marketer and loves to write on different subjects. With this post he is sharing information on types of mobile advertising & mobile advertising types.TRANSCRIPT
Mobile Marketing Solutions
Company
We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.
Our DNA : Product Innovation, Service Excellence & Passion.
Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.
Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.
Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m
Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.
Our Partnerships
Mobile Internet expected to be 10x the size of Desktop Internet
Why? Mobile Advertising
The Opportunity
To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.
Why Now ?
All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.
There are now more mobile devices than televisions & computers combined
The Future!
AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.
Ad RBT Concept
Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers
Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.
AdRBT Benefits
Ad Effectiveness• Callers hear your message, and only your message
• High brand recall
Measureable• State-of-the-art monitoring system• Detailed client reports
AdRBT Benefits
Interactive• Call to action by pressing zero• Further engagement by SMS
Targeting• Region• Time of day• Day of week
AdRBT Benefits
Marketing Opportunity… IRCTC SMS
DescriptionDescription
Audience DemographicsDemographics:
Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend
Traffic: 2.5 Lakh SMS everyday, with 70% unique
• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising
Marketing Opportunity… IRCTC SMS
Traditional Online Advertising
• Banner / Text ads on website• Email campaigns• Low conversions
Lack of targeting – everyone sees the same message
Customer unwillingness to get distracted – focus on online transaction
Difficulty to induce “action” from interested customers
• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status
• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)
• Consumer Mind Set : Post transaction customer service
SMS to IRCTC users
From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010
Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply
Ad Illustr
ation –
IRCTC SMS
Characters for Advertising Message - 80
139 SMS…Marketing Opportunity
Description
Value to Advertisers
Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)
Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train
categoryReach: All India across All Operators
• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising
Audience Demographics
139 SMS… Value to Advertiser
Thank YouThank You
Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69
Email : [email protected]/in/vishal1mehrawww.twitter.com/vishal1mehra