mobile element with stratoshear

8/13/2019 Mobile Element With StratoShear

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Mobile Marketing Solutions


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Company

We are a fast-growing new-age Media & Technology ventureproviding media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies toensure ads are efficiently & effectively delivered.

Team Members background ranging from Wharton, ISB,Microsoft, Amex, MSN, Star TV & Viacom.


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Current Status :Airtels AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m

Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory inthe pipeline aiming at a Herculean potentialsubscriber base.

Our Partnerships


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Mobile Internet expected to be 10x thesize of Desktop Internet


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Why? Mobile Advertising


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The Opportunity

To deliver permission based, targeted and easy to use branded promotion offers tomillions of consumers via their mobile devices.


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Why Now ?

All of these devices combined represent the opportunity to redefine direct marketing &

gives it a whole new meaning.

There are now more mobile devices than televisions & computers combined


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The Future!

AdRBT for offer codes.

Link to Mobile Websites.

Mobile search location based.

Consumer loyalty opt-ins.

Location based advertising.

Targeting on mobile social communities. GREEN Paper free.


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Ad RBT Concept


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Vast Reach & High PenetrationMetros, Tier 1, Tier 2, Tier 3 and RuralSpeak the language of your customerReaching over 2 crore consumers

Zero SpilloverNo wasted impressions.No more paying for ads that no one everhears.

AdRBT Benefits


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Ad Effectiveness

Callers hear your message, and onlyyourmessage

High brand recall

Measureable

State-of-the-art monitoring system Detailed client reports

AdRBT Benefits


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Interactive Call to action by pressing zero Further engagement by SMS

Targeting Region Time of day

Day of week

AdRBT Benefits
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Marketing Opportunity IRCTCSMS

Description

AudienceDemographicsDemographics:

Educated Consumers

Computer literate

Comfortable with E-commerce Have disposable income for discretionary spend

Traffic:

2.5 Lakh SMS everyday, with 70% unique

Indias largest Rail Booking PortalPan India operations

Message on successful booking of ticket

Message with tagged advertising


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From: TA-IRCTCDear Mr Sharma,Yr Tkt with PNR6426875710 has beenbooked for TravelDate 3-2-2010Reliance CashlessMediclaim of 3L forFamily Rs 4555 SMSHEALTH to 139 T Capply

Characters for Advertising Message - 80


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139 SMSMarketing Opportunity

Description

Value to Advertisers

Demographics: Traveller on rail, Mobile Literate, age: low 20s to low40s

Traffic: 100.000 LacSMSeveryday and growing

5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Targeting: By Metro, Circle

Segmentation: Class of travel, origination, destination, train category

Reach: All India across All Operators

Indias only 3 digit short code for Rail EnquiryPan India operations

Instant Response

Query response with tagged advertising

AudienceDemographics


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139 SMS Value to Advertiser

Brand recognition, highshelf-life

No Advertising Clutter

Focused marketing investment Dedicated attention Span

Trackable Track the number ofviews

Post activity analysis

Responsive Click to call, email,SMS etc

Captive audience, unique hitevery time you advertise


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Thank You

Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69

Email : [email protected]

www.linkedin.com/in/vishal1mehrawww.twitter.com/vishal1mehra

mobile element with stratoshear

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