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Mobile solutions for your business. More value to your ideas.

Corporate Presentation 2015

MOBILE FORWARD

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ABOUT US

Founded in 2010, Applix is a company focused on Customer Interaction through mobile solutions that enable brands, publishers and institutions to create an innovative and effective digital strategy.

Mobile Forward

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ORGANISATION

Applix is divided into specialised business units with an innovative approach

Business Units

Dedicated to the enhancement of content, Applix Digital Publishing designs and develops services and solutions to support companies and publishers in facing the digital and mobile world.

Focused on the development of innovative solutions for the digital school sector, it is one of the main players in the Italian educational publishing industry.

It creates custom-made applications, m-sites and mobile projects, also integrating immersive VR experiences . It has already received several international awards.

The first business in Europe to launch onto the market a builder which enables users to develop mobile Apps in self-provisioning without having coding skills.

It plans and develops so"ware platforms offering end user and enterprise solutions for the Apps market. It provides services, solutions and R&D for the Group.

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Claudio Somazzi Founder and CEO

Marco Cirilli Founder and CMTO

Salvatore Carta BU Managing Director

Emanuele Putignano BU Managing Director

Raffaele Dapiaggi CFO

Claudio Somazzi started his entrepreneurial challenge at the end of 1980s first in the world of traditional media (radio, publishing and television), then in digital publishing (web and mobile). Journalist, writer, passionate about new technologies, he launched important initiatives in the video games, music, web communities, and in the digital rights management field. A"er the establishment and development in 2003 of the investment company Digital Magics where he was a partner, in 2010 he founded Applix with Marco Cirilli.

Marco Cirilli has more than twenty years of experience in the project management of so"ware development in companies like Inferentia and FullSix as international partner, and in Digital Magics as Group COO. He studied information technology at Università degli Studi di Milano. Passionate about digital technologies, always looking out for innovation and digital developments. In 2010 he founded Applix with Claudio Somazzi, managing all product developments.

From 2005 Salvatore Carta is IT Department researcher at Cagliari University. His studies moved from networks-on-chip to recommendation, mobile and web 2.0. He wrote more than 50 publications with the Peer Review. In 2008 founded Xorovo, of which he’s CEO and CTO, an excellence example in mobile Apps landscape and for web 2.0; in 2012 joined Applix becoming CTO. He manages the development team in Cagliari of Applix Xorovo, the factory of the Group.

Graduated in physics in Milan, he earned a master degree in Multimedia in Paris (Beaux Arts - Télécom). He has always dealt with multimedia in the publishing industry. He worked at Gallimard and once back in Italy he created the multimedia division of Paravia Bruno Mondadori (later Pearson Italy). In 2000 Emanuele founded with Michela bSmart learning, consulting & solutions, today Applix Education, Italian leading company in digital education.

Raffaele Dapiaggi graduated in Economics at Pavia University (1997). A"er his studies, he started his career as auditor in Ernst&Young. A"er this first experience, he gained experience in the financial and development areas working in listed technology societies such as Fullsix, Digital Magics (where he worked as CFO) and Arvedi Group. Since the beginning of 2011 he has been working in Applix as Chief Financial Officer.

EXECUTIVES & BU DIRECTORS

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Jean-Claude Dubuis Business & Program

Director

Federico Vittadello Business & Product

Development

Michela Barbieri R&D Officer

Giuseppe Farina Art Director

Luciano Martucci Senior Advisor

Always focused on the publishing world, in the late ‘80s Jean-Claude joined the RCS team. He designed and created the first LAN Ethernet in Solferino Street, introducing the PC in his editorial staff and the first email system. In the first 2000s he le" the “paper” and took the helm of the first digital experimentations. He laid the foundation for a Lab with the purpose of moving first steps in the R&D. He met Applix and embraced its philosophy. He manages the development and operations of Applix Digital Publishing.

Federico Vittadello gradueted in engineering. He started his career as the person in charge of the planning and management of Jumpy portal’s Sport Channel. He worked as Content Partnership Manager and Project Manager for British Telecom and he was in charge of Buongiorno’s mobile offer. In 2004 he moved to RCS as Director of the Mobile area and person in charge of the Digital Innovation Lab. In 2013 he worked at Il Sole 24 Ore, in charge of Digital Products and Services, until he met Applix.

Passionate about innovative research and experimentation in educational technology. A"er an extensive experience in the educational and publishing fields, in 2000 she founded with Emanuele Putignano bSmart srl (current Applix Education). In 2006 she wrote the concept of the first interactive textbook, with user personalization features in Italy, which has become the core of Hachette Éducation’s platform. In 2011 she defined the concept of bSmart platform and is now feeding its development.

A"er a double degree at the Design Faculty of the Politecnico di Milano and at the College of Design and Innovation of the Tongji University in Shanghai, Giuseppe Farina started his career as graphic designer in several Italian and foreign companies. Then he focused on and specialised in User Experience and User Interface. He has been working in Applix since 2011, at the beginning as UI&UX Designer and a"erwards leading the design team as Art Director.

President of IBM Italia, member of the Consiglio di Presidenza of Assolombarda and of the Board of Confindustria, member of the Executive Committee of Fondazione Fiera Milano. Co-founder of THINK! , he works as Senior Advisor for some Italian companies. In 2006 he was General Manager Sales of IBM. In 2005 he was Vice President Sales, for the industry sectors in South-Western Europe, and Vice President of the Financial Services Sector for Southern Europe.

MANAGEMENT & ADVISORS

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February 2010

Applix birth

January 2012

Nuance partnership

January 2012

Xorovo acquisition

November 2011

Financial round of €3 million

July 2011

Mycromags launch

February 2011

Viewerplus launch

December 2010

Appdoit launch

February 2012

Opening of Shanghai office

July 2014

AppdoitPRO beta release (integration with IBM Worklight)

June 2014

Atex partnership

December 2014

bSmart acquisition (today Applix Education)

MILESTONES

March 2015

Opening of Buenos Aires office

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From concept to delivery. Applix’ main characteristic is its ability to manage all the different steps in the creation of digital projects, with particular reference to those projects which need a specific expertise in Customer Interaction. Development, tech integration, front-end and prototyping are totally followed by our team using existing technologies or inventing new ones.

WHY APPLIX?

65 sector experts A vertical company focused on mobile

Proprietary solutions

Fast PrototypingManaging all the process

Full management of complex projects

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LINES OF BUSINESS

Applix is one of the leading companies in Italy focused on three main lines of business:

Mobile & Apps

Education Digital Publishing

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Applix changes publishing products into digital experiences. We support publishers and companies in turning their business into digital. From converting paper-based versions into interactive editions to creating web and mobile projects, our proprietary solutions allow to manage and distribute publishing products and content in a fluid and innovative way, monitoring all readers’ and customers’ activities.

LINE OF BUSINESS

Digital Publishing

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DIGITAL PUBLISHING

Our business unit entirely focused on designing and developing services and solutions that enable to enhance our clients’ content and publishing products for the digital and mobile world.   Applix Digital Publishing supports not only traditional publishers, by ensuring that their readers live a consistent user experience across multiple channels, but also all the companies that want to build a digital strategy from their publications and create new business opportunities. For further information visit the website: www.applixgroup.com

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Applix develops and promotes solutions for digital education. We accompany students and teachers in educational paths through innovative products specifically studied for modern schools. Applix promotes the evolution of training activities contributing to the digital transition of the education industry.

LINE OF BUSINESS

Education

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Our business unit specialising in the development of innovative digital solutions for Education. It searches for new paradigms and ways to provide technology at the service of teaching and learning, creating solutions for the B2C and B2B markets. Applix Education offers students and teachers with the educational platform bSmart, rich in content and integrated tools, and supports companies and publishers through customised services for the digital transformation of their content. For further information visit the website: www.applixeducation.com

EDUCATION

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LINE OF BUSINESS

Mobile & Apps

Applix offers tailor-made solutions for the needs of each client. Thanks to our experience in the mobile world we make our technologies and our innovation skills available to turn any project into a customised mobile product.

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MOBILE & APPS

Our business unit which stands out for the several international mentions and awards it has received thanks to its Apps.   Applix Special Projects focuses on providing ad hoc projects entirely customised according to the client’s requests and the users’ needs. It develops tailor-made applications and m-sites, integrating immersive experiences for VR devices and Proximity Marketing technologies that enable to interact with the environment. For further information visit the website: www.applixgroup.com

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MOBILE & APPS

Our business unit specialising in the creation of Apps in self-provisioning, the first business in Europe and among the first 10 worldwide to launch a builder which enables users to develop mobile applications without having coding skills.   Thanks to the partnership with IBM Worklight, in 2014 it launched AppdoitPRO, a MEADP for the development of multiplatform Apps from a visual prototype based on a library of templates. For further information visit the website: www.appdoit.com

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ADD-ON SOLUTIONS

Our technologies

Applix offers proprietary add-on technologies. We have developed technologies that can be embedded into our solutions and our clients’ products. We create unique and engaging mobile experiences providing all the necessary tools to set effective and successful digital strategies. 

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OUR TECHNOLOGIES

APP-BI Know your readers APP-BI is a business intelligence tool that enables to select targeted KPIs and set effective marketing strategies.

A unique suite based on a proprietary analytics solution totally dedicated to mobile digital publishing and that also provides features for user profiling and direct marketing, all in one integrated platform. For further information visit the website: www.app-bi.com

App-BI is a product developed by Applix Xorovo, an Applix Group company.

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OUR TECHNOLOGIES

Mycromags Personalised white label news aggregator Mycromags is a proprietary platform that operates as a news aggregator and records users preferences according to what they read and search on national and international web sources.   In this way users become publishers and readers at the same time, choosing the news in order to create their own customised stream with real-time updates.

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OUR TECHNOLOGIES

Bubble Viewer Dive into reality The proprietary technology by Applix which enables users to plunge into detailed 3D reconstructions of maps and places.   A realistic and engaging experience for smartphone and tablet, showing unlimited digital worlds: users only need to move with their device to have a 360-degree vision of the reconstructed environment and interact with it.

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OUR TECHNOLOGIES

Wearables, Nearables & Beacons Applix always devotes its resources to the research for and the development of solutions that meet the evolution of the sector, offering ever more products related to immersive experiences on VR devices, smartification and proximity marketing. We create projects able to interact with users and the surrounding environment, improving engagement through state-of-the-art technologies such as wearables, nearables and beacons.

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IMMERSIVE VR

Immersive virtual reality experiences Among the first companies in Europe to develop business applications with Oculus and VR technology, Applix creates Apps specifically conceived for virtual reality devices, allowing users who are wearing the viewer to dive into realistic 3D reconstructions of environments and products.

The VR technology is extremely versatile and can be used in several sectors – above and beyond gaming – to live everyday experiences (exhibitions, events, retail) in a completely new way.

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Best iPad App Italia

2011

4 international awards

Top 5 iPad App

USA 2011

Unity 3D Award

2011

Gran Prix Möbius

2011 2014

The only Italian innovative company ever mentioned by Steve Jobs

+120 countries where our Apps have

been downloaded

+50 countries where we have reached

the Top 10 in the Stores

8.6 million App

downloads

3 continents we are based in (Europe, Asia and America)

17.000 Apps developed

with Appdoit platform

48% market share

(Italian digital magazines)

+1.300 publications

digitised per year

OUR NUMBERS

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PARTNERS

OUR MAIN CLIENTS

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MOBILE FORWARD

www.applixgroup.com info@applixgroup.com

Marco Cirilli Founder and CMTO marco.cirilli@applixgroup.com

Claudio Somazzi Founder and CEO claudio.somazzi@applixgroup.com

EUROPE Milan Applix Centro Direzionale Magnolie, Via Milano 37/c, 20064, Gorgonzola (MI) Applix Education via Pergolesi 11 20811 Cesano Maderno (MB) Cagliari Applix Via Stanislao Caboni 3 09125, Cagliari Applix Xorovo Centro Direzionale Pittarello, Ex. S.S. 131, 09028, Sestu (CA) AMERICA Buenos Aires Applix Defensa 1217 Piso 1, Depart. B C1143AAA, Buenos Aires ASIA & PACIFIC Shanghai Applix Jin Hang Tower Room 1007, Wan Hang Du Road 83, Shanghai