The second screen & the

real-time marketing

revolution TANIA SEIF Head of Social Marketing, Coral

All this technology is making us antisocial…

Defining second screening

Media Meshing Doing something related to the

programme

Media Stacking Doing something separate to the

content on screen

Source: Forbes for Business

Live & reacting

Source: Carat Consumer Panel (n=11,000); The Drum

Organic reach on content is low

A fan as a content carrier

Joining is easier than creating…

Is Twitter winning at real-time?

Source: @rhyshillman

Moment marketing…

Is Twitter winning at real-time?

The lesson for paid

Get people talking Fit for channel creative Sync to viewing