mobile game asia 2015 bangkok: global opportunity on google play

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Google Confidential and Proprietary Global Opportunity on Google Play Hirotaka Yoshi tsugu Head of GooglePlay Apps & Games Business Development, Japan

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Google Confidential and Proprietary

Global Opportunity on Google Play

Hirotaka Yoshi tsugu

Head of GooglePlay Apps & Games Business Development, Japan

Google Confidential and Proprietary

Android & Google Play

Momentum

Google Confidential and Proprietary

62% of the world’s

tablets run Android

78% of the world’s smartphones run Android

Android iOS Other

78.5%

4.1%17.4%

38%

62%

Android Other

Google Confidential and Proprietary

1B

1 Billion active devices

Google Confidential and Proprietary

Countries where you can

distribute your apps and games

Countries where you can

sell your apps and games130+

190+

Global reach for developers

Google Confidential and Proprietary

Largest install bases

Fastest growing install bases

Largest revenue markets

Google Confidential and Proprietary

More payment options in more countries

Google Confidential and Proprietary

$5,000,000,000

Google Confidential and Proprietary

How to take the global stage?

Google Confidential and Proprietary

1. Understand global audience

Google Confidential and Proprietary

Icons & Title

Local tastes

Source: World Soccer Collection, PES Manager (Konami)

World Soccer Collection(JP ver)

PES Manager(Global EN Ver)

Google Confidential and Proprietary

Screenshots

Localize

Google Confidential and Proprietary

Screenshots

Local tastes

Google Confidential and Proprietary

Complex menus Simpler & prominent

Google Confidential and Proprietary

0.99

4.99

9.99

19.99

¥100

¥500

¥1,000

¥2,000

1,000₩

5,000₩

10,000₩

20,000₩v

$0.99

$4.99

$9.99

$19.99

Pricing

Make them right

Google Confidential and Proprietary

Sales for apps with

localized listings

Localize your prices and listings

2x Sales in Japan for apps

with precise local pricing6x

Google Confidential and Proprietary

Localize Business Models

Advertisement Subscriptions In-app purchases

Google Confidential and Proprietary

2. Focus on Quality

Google Confidential and Proprietary

Highly rated apps generate significantly more sales

2–2.9 Stars

3–3.9 Stars

4–5 Stars1–1.9 Stars

Google Confidential and Proprietary

Follow Guidelines

Know the basics

Core App Quality = Android Guidelines

Provide the best user experience

Example:

● Android Back button

● Iconography

● User Permissions

● Target SDK ver, and more!

Google Confidential and Proprietary

Improve quality with beta testing and staged rollouts

AlphaStaged

Rollout

Full

RolloutBeta

Google Confidential and Proprietary

3. Capture emerging opportunities

Google Confidential and Proprietary

Google Confidential and Proprietary

Closing

Google Confidential and Proprietary

Think beyond familiar markets

Localize your business models, prices,

languages, and the app experience itself

Continue to focus on quality and

other form factors like Android TV

& Android Wear

Google Confidential and Proprietary

Thank You!