HALO committed to the integration of global resources to provide payment

solutions and top service for mobile games致力整合全球资源为手机游戏提供顶级支付解决方案与服务

0HALO 简介

Simple introduction of

HALO

About HALO 关于 HALO

2014 年初由爱贝 IAPPPAY & B-SHARK 共同建立的全球移动支付解决方案服务商，为全球数字娱乐支付提供综合支付服务能力。

By early 2014 , IAPPPAY & B-SHARK jointly established the global mobile payment solutions provider, to provide comprehensive payment services for the global digital entertainment payments.

关于 IAPPPAY 和 B-SHARK About IAPPPAY & B-SHARK

China's largest mobile gaming platform for payment services, more than 4,000 CP partners and 280 million users.中国最大的手机游戏支付服务平台 ,4000 家 cp 合作伙伴， 2.8 亿用户

China's first overseas carriers payment services platform, connecting 180 countries operators.中国最早的海外运营商支付服务平台 , 连接 180 国家的运营商

关于的HALO的全球本地覆盖计划About HALO's global local coverage plan

6

根植于 8 个海外国家每一个点，我们都可以独立提供一流的服务

Mexico

Brazil

Russia

Turkey

Thailand

Vietnam

Malaysia

Indonesia

Shenzhen(HQ)

8 Offices Oversea

We provide comprehensive services in local offices

Operators Bank Online Prepaid Card Third party

Our Solution : HALO SDK provides comprehensive solutions that cover 99% mobile phones

我们的解决方案： HALO 的计费 SDK 可以提供全面的计费方案，覆盖 99% 的手机

The biggest billing integrator

最大的计费整合服务商

8

01

云计费平台Cloud Billing Platform

02

计费 & 定制Billing & Customization

03

计费 & 定制Billing & Customization

软件开发商APP

Developers

网络平台Internet

Platforms

终端制造商Terminal

Manufacturers

我们的客户Our Clients

支付PAYMENT

1HALO 的产品和服务

HALO’product &service

10

navigation

music

gameread

video

tool

HALO 给数字娱乐产品提供多种多样的支付服务HALO offers all kinds of services including billing,

payment, settlement for digital entertainment products

阅读

视频

游戏

音乐

导航

工具

支付PAYMENT

Login in

点数账户Points account

支付账户Paymet account

积分账户Bonus account

虚拟币账户Virtual currency account

红包账户Gift account

现金账户Cash account

完善的帐户体系Complete account system

1 个 USER-ID下多个账户

1 USER-ID ， Multiple

accounts

• 虚拟币账户只限本国使用• Virtual currency

account could be only used in local country

• 现金充值虚拟币采用实时汇率兑换

• Cash prepaid virtual currency exchange based on real-time exchange rates

• 现金账户币种与充值币种一致

• Cash Account Currency consistent with prepaid currency

• 按支付点卡种类设多种点数账户

• According to the type of payment card accounts, we set up multiple points account

手动 / 自动货币转换定价策略Manual / automatic currency conversion pricing strategy

实时汇率 API 接口Interface of real-time exchange rate

THB:550

IDR:202800

VND:343300

RUB:1045

参考值 Reference1USD=6.5RMB1RMB=5THB

1RMB=1000RUB

泰国Thailand

印尼Indonesia

越南Vietnam

俄罗斯Russia

定价 RMB:100元Price ： 100 RMB

支付 Pay

最全的全球支付覆盖The most complete coverage of global payments

Country

E-wallet Credit card Debt card Prepaid card PSMS

Malaysia MOL WALLET/Paypal

Visa/Master MOLpay/ Ipay88

Molpoints/Eageonline

Boku/ Fortumo

Thailand MOL WALLET/Paypal

Visa/Master 2C2P One-2-Call/Truemoney/ Mycard

Boku/ Fortumo

Indonesia

Gudang Voucher

Visa/Master Mimopay Indomog/Unipin/Mimopay

Boku/ Fortumo/Unipin

Vietnam MOL WALLET Visa/Master Peacesoft/1 pay

Molpoints Boku/ Fortumo

Turkey PaypalSkrill

Visa/Master Paybyme/3 pay Mangirkart/EcoPayz/Ininal

NeomobileBoku/ Fortumo

Russia QIWI/ PaypalSkrill

Visa/Master Xsolla Yandexmoney YandexmoneyBoku/ Fortumo

Brazil Paypal Visa/Master Ebanx/Pagbrasil/Digital River

Xsolla Boku/ Fortumo

Mexico Paypal/ MercadoPago

Visa/Master Digital River ToditoCash Boku/ Fortumo以上为有办事处国家主流支付方式覆盖， HALO 目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付方式 200 余个通道。Above are which HALO have branch offices and use the national mainstream payment covering, HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than 200 channels.

全球支付通道覆盖数量 The amount of Global Payments channel coverage

类型Type

亚洲Aisa

欧洲Europe

南美洲South America

北美洲North America

大洋洲Oceania

非洲Africa

E-wallet 14 12 4 4 4 7

Credit card 2 3 4 2 2 2

Onlinebank 26 75 18 4 3 1

Prepaid card 21 9 13 8 3 5

SMS 7 4 3 3 2 3HALO 目前已覆盖借记卡、信用卡、钱包、预付卡、短代五大类支付方式 200余个通道。HALO has covered debit cards, credit cards, wallets, prepaid cards, SMS , five categories of payment and more than 200 channels.

智能全球用户识别体系Smart users worldwide recognition system

？IP

IMEI

DNS

• 国家 Country• 语言 Language• 币种 / 金额• Currency /Amount• 账户属性• Account

Attributes• 支付方式 • Payment method• 客服窗口• Customer service

windows

Where

HongKong

分布式本地交易服务器Distributed local transaction server

本地交易Local

transaction

马来Malaysi

a

印尼Indonesi

a

一站式全球商户自服务后台：发布商品、数据报表、结算One stop global merchant self-service interface ： release of goods, data reporting, settlement

当地交易服务器Local transaction servers

$

SDK

覆盖全球Global

coverage

SDKLocal

coverageSDKLocal

coverage

SDKLocal

coverage

根据 CP 、运营平台、终端厂家的需求提供覆盖全球 SDK 、覆盖当地SDK

According to CP, operating platform, terminal manufacturers needs ， we provide global coverage SDK, local coverage SDK

SDKLocal

coverage

组合式 SDK Combined SDK

真正的本地化方言辅助翻译Truly localized dialect

aided translation越南语 Vietnamese

泰语 phasa thai

马来语 Bahasa Melayu

俄语 Russian

印尼语 Bahasa

土耳其语 Türk dili

游戏本地化翻译Local language translate service for game

葡萄牙语 Português

• 测支付• Pay test

提供当地短代、点卡、银行卡实测

Provide local SMS ， points cards, bank cards for test

• 测网络• Network

test

测试游戏网络连通性Network connectivity test of

game

• 测适配• Adaptation test

当地终端的适配Adaptation to local terminal

测试本地化Local test

客服本地化Local customer service

IM Hotline E-mail

支付覆盖Payment coverage

体验优化User

Experience Optimizatio

n

成功率Success

rate

本地服务Local

service

HALO 海外 SDK 进化进程HALO Overseas SDK evolutionary process

产品体验优化Product User Experience Optimization

API

WEBH5

SDK

以后台 API 、 SDK 接入为主 WEB/H5/WAP 方式为辅We use API, SDK access priority, WEB / H5 / WAP supplemented

2关于中国市场 , 手游支付方式演

变About the evolution of mobile game payment

in Chinese market

中国重度手游支付方式变化Changes in Chinese heavy mobile game payment

2012 2013 2014

48.75%

84.23% 88.81%

51.25%

15.77% 11.19%

Transaction value changes

Bank card Prepaid card

银行卡类：支付宝、财付通、银联Debit card type: Alipay, Tenpay ,Unionpay预付卡类：运营商充值卡、游戏点卡Prepaid card type :Operator prepaid card, game point card* 数据来源于 IAPPPAY 平台 Data source: IAPPPAY Platform

用户支付方式数据对比User payment data

comparison

银行卡88%

银行卡 预付卡0

20

40

60

8068

30

用户单笔均价对比Single user price comparison

银行卡 预付卡0

0.51

1.52

2.53

3.54

4.5 4

2

人均月付费笔数Pay amount per month

Bank card 银行卡 ,

88%

预付卡 ,Pre-paid card 12%

2012 年付费金额散点图2012 Amount Paid scatterplot

2014 年付费金额散点图2014 Amount Paid scatterplot

用户付费能力增长 5 倍Users pay for the ability to grow 5 times

* 数据来源于爱贝平台某款重度 RPG 手游 * Data source : One of the heavy RPG mobile game on IAPPPAY platform

100 元

500 元＋

3东南亚重度游戏机会

Opportunity of heavy mobile game in Southeast Asia

重度游戏收入增幅最快的国家The fastest income increasing country on the world

截止 2013 ～ 2014 年，马来西亚以 121% 的增幅位居重度游戏收入增幅最快国家之首。泰国排第二， 此外，东南亚排名前十的国家有 4 个。At the end of 2013 ~ 2014, Malaysia become the first one of heavy mobile game market of 121% increase points. Thailand ranked second, in addition, the top ten countries in Southeast Asia have four.

印尼

马来

菲律宾

新加坡

泰国

越南

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23%

60%

15%

87%

49%

20%

智能手机功能机

东南亚智能手机市场有巨大的发展空间Southeast smartphone market has huge development space

智能手机渗透率Smart Phone coverage rate

新加坡 马来西亚 泰国 菲律宾 越南0

20

40

60

80

100

120

5.4

30

67.1

99.689.7

人口（百万）Population (million)

新加坡 马来西亚 泰国 菲律宾 越南0

10

20

30

40

50

60 54.8

10.5 8.72.8 1.9

人均 GDP （千美元）GDP 1,000 per person

新加坡 马来西亚 泰国 菲律宾 越南0

20

40

60

80

100

12096.4

41.959.3

15 17.1

3G/4G 手机渗透率3G/4G mobile terminal coverage

东南亚人口与经济发展空间Population and economic development in Southeast Asia

泰国 马来西亚 菲律宾 越南 印尼 新加坡0%

20%

40%

60%

80%

100%

120%

72%66%

27%21% 20%

98%

16%12%

3% 1% 1%

37%

银行卡渗透率信用卡渗透率

东南亚银行卡渗透率Southeast Bank Card Coverage

支付宝 SDK 支付宝 WAP 财付通 SDK 财付通 WAP

63.48%

41.01% 39.70%

23.74%

中国两个主要 E-WALLET SDK & WAP 订单成功率对比China two major E-WALLET SDK & WAP compare

the success rate of orders

22％

16％

重度手游的月卡模式Monthly card model for heavy mobile game

YES; 64%

NO; 36%

购买月卡Monthly card

YES; 44%NO;

56%

续订月卡Renew card

月卡具有时效性，通过银行卡代扣方式是最完美的解决方案Monthly card has timeliness, the perfect way of solution is charge by withholding bank card

谢谢！Thank you !

www.halodigit.com邮箱： business@halodigit.com