mobile game asia 2015 bangkok: your business with the facebook ecosystem
TRANSCRIPT
Your Business With Facebook
Mobile Ecosystem
Head of Mobile platform partnership, APAC
Calvin Kim
1.1 BILLION PEOPLE USE FACEBOOK ON MOBILE
0
2004 Sep 2014
1.1BMAU’S
$2.5b
$3.0b
$1.5b
0
$1.0b
$0.5b
Q2 Q3 Q4 Q1 Q2 Q3 Q4
Mobile AdvertisingPayments Advertising
$2.0b
Q1 Q2 Q3 Q4
2011 2012 2013
Facebook Revenue by Source
Source: Facebook Financial Data 2014
Q1 Q2 Q3
2014
66%Mobile Revenue
in 2014
Facebook is a gaming platform
375MPeople play games
with Facebook
100+Developers made +1M
in 2013
$3BIn purchases in 2013
Clicks to games from
Facebook web or
mobile every day
735M
Mobile monetization
Faceboo
k
Youtube
‘Which social solutions
mobile developers think
are most effective at
helping them monetize
their apps ?’
October 23, 2014 4:45 PM
John Koetsier, VB Insight
Preferred user acquisition companies
others
adColony
Youtube
‘Which media or ad
platform do you prefer
for user acquisition ?’
Play more AND pay more
2.4X Mobile Engagement
1.5X Canvas Engagement
3.3X Payment Volume
cross platform
canvas only engagement decrease with people who stuck to canvas only
engagement increase in mobile + canvas21%
10%
When canvas players come to mobile
When mobile players come to canvas
cross platform
mobile only
40%engagement increase in mobile + canvas
8%engagement decrease with people who stuck to mobile only
BUILD GROW MONETIZE
Parse
Login
App Events
App Links
Insights
App Installs
Sharing
Audience Network
BUILD
Parse makes building apps easier on any platform.
PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING -
DATA MODELS -
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS -
FILES
UI BINDINGS
PHYSICAL SERVERS
LOAD BALANCING
DATABASE BINDINGS
RESTful API
ROUTING
MIDDLEWARE
APP SECURITY
APP BUSINESS LOGIC
NETWORKING
CACHING
DATA MODELS
USER SESSIONS
SOCIAL
PUSH NOTIFICATIONS
FILES
UI BINDINGS
YOUR APP
PARSE
YOUR APP
We take care of the nuts and bolts.
So you can get to the fun part faster.
Networking, Managing Servers, Scaling
Parse Core
1
Parse Push
2
Parse Analytics
3
http://parse.com
FB log in
80%Top grossing U.S iOS & Android
apps use Facebook Login
#1Login system
In the world
7 BillionLogins in 2014
Source: Facebook Financial Data 2014
App Events
What are App Events
App
Installs
A simple way to log metrics you care about, with a single line of code.
Log any action take inside your app
App
Launches
Time
SpentRevenue
Level
Completed
+ More: 14 pre-defined events + developer defined events
Create high value audiences
Re-engagement ads for exactly the right users
Conversion Measurement
What can you do with App Events
Demographics
Analytics (Trend lines, cohorts, retention charts)
A simple way to log metrics you care about, with a single line of code.
App Events
Facebook App Events
Let us help your mobile app succeed.
http://fbstart.com
Mobile platform partnership
case study
Not A basement StudioEmerging market – Vietnam
• Best app of the year in the photo category last year• Featured by Apple as “Best New Apps” in 100+
countries
Your app is here
10 FB features that mobile developers should consider
Audience
Network
App Events
Message
dialog
Request & Invites
Share
dialog
Parse push
notifications
Mobile App
install Ads
Weekly
tournaments
Mobile device
filtering
Login with
4 things to do today
1. Build cross-platform with Facebook
3. Use App Events to understand actions people take within your game
4. Sign up FbStart ( FbStart.com )
2. Use Parse push and analytic ( parse.com )
Thank you.