Mobile Game Market inIndia

INDIAN MOBILE GAMING MARKET

With 1.2 billion people, a booming economy, and one of the world’s fastest – growing mobile game markets, India is an important destination for game developers.

Fastest-growing segment in the global markets.

Will triple i.e. current INR $100 million to $300 million by 2017

(KPMG – FICCI prediction).

MOBILE GAMING MARKET IN INDIA

●Out of 100 mobile subscribers, only 2 are mobile gamers paving way for wide opportunity in India

● India offers enormous scope for development & is attracting lot of global players with,

● 110 million user base● Cheap data plans● Affordable smartphones● Highly untapped Tier II and Tier III

markets

Opportunities Offered for GlobalMobile Game Developers

Source : IamWire.com

● Reliance Games is one of the biggest game developers in India (100 million game downloads over its 350 games)

● Players like Games2win, Bash Gaming, 99 Games, Jumpstart, Csharks Games have a great foothold in the present mobile gaming scenario in India

Existing Players in India

● Games becoming “FMCG” = Fast Moving Consumer Game

● Casual, Strategy and Racing were the top gaming genres of 2014, with match-3 and endless runner games leading the way

● Time spent by Indians playing games on their mobile increased by 480% in 2015, (2nd largest growth rate worldwide)

● Affordable 4G/3G data plans / Wi-Fi networks has allowed for increased usage of live online games.

Source: MediaNama

Consumption Patterns Observed in 2014

• Revenue from data services has risen to 12-15% of mobile service revenue for the top telecom operators.

• The highest adoption of the games is in 15-35 aged population, independent of the gender / location / economic strata

• Another interesting development is Google Play outperforming the iOS App Store in consumer revenue generation.

Source: MediaNama

Consumption Patterns Observed in 2014

● Popularity of online multi-player games will be on the up with the help of better 3G/LTE networks

● Re-targeting and deep-linking will be relied by developers for User Acquisition

● Encouraging developments in the digital wallet and coupon sectors, which could potentially boost consumption and monetization of digital goods

Source: MediaNama

Indian Mobile Gaming Trends in 2015

● Digital games – extremely popular in India.

● Became much more accessible to people after smartphone move to put a gaming device in every hand.

● Estimation of smartphone users in country : to grow from 141.8 Mn in 2013 to 267.4 Mn in 2016, a Compound annual growth rate of 23%

Source: Newzoo report - 2015

India – The Next Big Playfield forMobile Game Developers

● India has recorded strong mobile gaming revenue growth in 2014.

● Revenues have grown more than 132.2% last year. (YoY growth is among the highest in the world).

● Market’s growth has been driven by a base of 131.7 million mobile gamers.

Growth Curve

Mobile Gamers Forecast

The Newzoo report puts the mobile gaming market revenue in India at USD 571.7 Mn in 2016.

In 2014, revenue grew by

over 132% CAGR, which

was much higher than

the global growth figure

of 38.9%.

Mobile Gamers Revenue Forecast

● A low cultural barrier for global games Indian gamers welcome foreign mobile

games. Among the top 10 games in Indians—seven are imports from foreign markets.

● Android games, go ahead! Customers in India choose the Android OS in

overwhelming numbers. Android has 91% of the OS market share in India.

Skyrocketing Indian Mobile Gaming Market

● More and more smartphone users Cheaper smartphone models, as well as new manufacturers are

making smartphone ownership accessible to more and more Indians.

Free Apps – with Ads and IAPs

India’s ARPU (avg revenue per user) is still low, it’s very difficult to generate significant revenue by charging users.

India does have a huge population of advertising-tolerant gamers, so ads can be an effective way to generate revenue.

●There is a big opportunity for mobile game developers in India, waiting to be tapped.

●However, while focusing on this market, developers must also look at offering localized gaming experiences.

●For instance, popular mobile game Subway Surfers recently introduced a Mumbai gameplay in their game which saw a great response from the local gaming population. Even the App Annie estimates suggest that Teen Patti – Indian Poker is grossing higher than Zynga Poker – Texas Hold’em Poker.

WRAP UP!

● Therefore for game developer looking to play and win in the growing mobile gaming economy, India is the next big playfield.

● So there is more exciting news about this new, hot gold rush in the Indian Gaming industry.

WRAP UP!

• http://www.iamwire.com• http://www.medianama.com• http://www.vserv.com• http://www.nextbigwhat.com/• http://www.nasscom.in • http://www.entrepreneurindia.

com/ • http://www.thehindubusinessline.

com