mobile game asia 2015 ho chi minh city: the roadmap of ip creation
TRANSCRIPT
Mobile Game Asia 2015
13 years of creative industry
experience
Malaysia’s award winning film director
Creator of multi-million installs mobile
game Badminton Jump Smash™
One of the founder of WonderBucks
Berhad, SE Asia’s Top50 new startup
mobile app company
Advisor of YCA Malaysia youth
leadership camp
VC to GameCraf & TeddyVille
Museum Malaysia
HAVENE LIEWFounder & Managing DirectorMediasoft™ Entertainment
WHO WE ARE?
MALAYSIA’s LARGEST GAME DEVELOPER
Technology Partners
Jump Smash™ Brand Partner (Global) Publishing Partner (MY)
Government Endorsement & Accreditation
WHAT WE DO?
Core Business
IP Creation & Game Development
Other business
Animation, Game Publishing,
IP Licensing & APP Development
THE ROADMAP OF MEDIASOFT TO DEVELOP OWN IP SINCE DAY ONEMobile Game Asia 2015
THE ROADMAP OF IP CREATION
Mobile Game Asia 2015
CULTURE
Creating an effective culture for IP creation
MARKET
Know the market for your IP
VALUE
Increase your market value through IP
THE MEDIASOFT’s LITTLE TIPS
Core Values
IMAGINATION, ACTION, PEOPLE
# CULTURE
COMMON GOALS
# CULTURE
• To be a platform for local talents
• To create a work-life balance working environment
• To spread the good message to the society
An ecosystem that is self-driven
# CULTURE
Owning IP is the key to success
# MARKET
Cater to Market Demand
# MARKET
Play with Marketing Budget
# MARKET
Exchange value with partners
# VALUE
Microsoft provides the latest technology for R&D
Autodesk Authorised Training Centre
Intel Seamless Technology
Design an IP with Potential Partner
# VALUE
Add Value through Partnerships
# VALUE
Granting Mediasoft™ access to the top badminton players
and world class tournaments.
Enter different markets through licensing
# VALUE
MEDIASOFT™ ENTERTAINMENT SDN. BHDNo 25, Jalan Puteri 7/15, The Cube, Bandar Puteri, 47100 Puchong, Selangor, Malaysia
P: +60 3 8051 6333 F: +60 3 8051 6332
Presented by:
HAVENE LIEW
MANAGING DIRECTOR
M: +6 012 398 0702
THANK YOU