mobile game business in india

12
MOBILE GAME BUSINESS IN INDIA

TRANSCRIPT

Page 1: Mobile Game Business in India

MOBILE GAMEBUSINESSIN INDIA

Page 2: Mobile Game Business in India

INDIAN GAMING MARKET

THE GAMING MARKET IS VERY SUBSTANTIAL IN INDIA, WITH A LOT OF ROOM FOR NICHE GAMES.

INCREASING NUMBER OF MOBILE INTERNET USERS, COUPLED WITH DEVELOPMENT OF NEW AND ADVANCED GAMES, HAS ALSO BOOSTED MOBILE GAMING MARKET IN INDIA.

OF MOBILE GAMERS ARE EXPECTED TO UPSURGE BY 2020 IN THE COUNTRY SUBSTANTIALLY FROM 198 MILLION IN 2015.

GAMERS TO EVOLVE BY THE YEAR 2030.

OVERVIEW

628 MILLION 1.16 BILLION

Page 3: Mobile Game Business in India

STATISTICS OBSERVED:

IOS AND GOOGLE PLAY COMBINED, INDIAGAMES REVENUE

Page 4: Mobile Game Business in India

INDIA IS THE FIFTH BIGGEST MOBILE GAMING MARKET AFTER CHINA, US, BRAZIL & RUSSIA

AT NASSCOM GAME DEVELOPER CONFERENCE 2016, APP ANNIE RELEASED A REPORT THAT“INDIAN MOBILE GAMING REVENUES WILL REACH $1.1 BILLION BY 2020”

OF INDIA'S ANNUAL REVENUE IS BY THE TOP ONLINE POKER GAMING START-UPS.

$780K

OF CASUAL GAMES FROM STRATEGY-BASED MOBILE GAMES ESCALATED THE REVENUE IN 2016

2.5% OF INDIAN GAMERS CONTRIBUTE FOR OVER HALF OF GAME REVENUE.

140%

5% IN INDIA ACCOUNTS FOR ALMOST OVER 80% OF ALL THE GAME MONETIZATION.

Page 5: Mobile Game Business in India

INDIA MOBILE GAMING 2.5% OF GAMERSCONTRIBUTE 52% OF INDIAN GAME REVENUE

Page 6: Mobile Game Business in India

GAME DOWNLOAD TRENDS:

OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR

PHONES

OF GAMERS HAVE THREE ORMORE GAMAES ON THEIR

PHONES IN INDIA.

84% 37%

OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR

PHONES

OF GAMERS HAVE THREE ORMORE GAMAES ON THEIR

PHONES IN INDIA.

84% 37%

Page 7: Mobile Game Business in India

TOP TRENDING GAMES OF 2016 IN INDIA

CURRENT TOP TRENDING GAMES IN INDIA (2017)

SUBWAY SURFER CLASH OF CLANS TEMPLE RUN 2TEEN PATTI– INDIAN POKER

CANDY CRUSHSAGA

TRAIN SIMULATOR2016

SULTAN: THE GAME TALKING TOMGOLD RUN

TRAFFIC RIDER GRAND GANGSTERS 3D

Page 8: Mobile Game Business in India

MOBILE GAME GENRES IN INDIA:

TOP 4 MOBILE GAMEGENRES IN INDIA

TOP GROSSING GAMESREVENUE INCREASED BY % IN Q2 2016 COMPAREDTO Q2 2015

STRATEGY GAMESClash of ClansClash RoyaleClash of Kings

170%

SOCIAL CARD GAMES RummyTeen Patti 190%

CASUAL GAMES

Candy Crush SagaChota BheemJungle RunHay Day

110%

ACTION GAMES

Sniper 3D AssassinGun Shooter, Temple Run 2Doodle Army 2: Mini Military

130%

Page 9: Mobile Game Business in India

GENDER WISE STATISTICS:

Page 10: Mobile Game Business in India

GAMING BEHAVIOUR TRENDS

INDIAN SMARTPHONE OWNERSPLAY GAMES WEEKLY

OF THE POPULATION PLAY AT LEAST ONE GAME REGULARLY AND

ALMOST ONE-THIRD OF THE POPULATION PLAYS MORE THAN

THREE GAMES REGULARLY.

9 in 10 86%

OF INDIANS GIVE A GAME JUST A FEW DAYS AND SWITCH TO A NEW

ONE, IF IT’S NOT INTERESTING, FUN, OR ENGAGING ENOUGH THEY SWITCH TO A NEW ONE AND OVER 1 IN 10 INDIANS PLAY THE SAME GAME REGULARLY FOR OVER A

YEAR.

INDIANS WHO OWN EXPENSIVE SMARTPHONES WORTH

50%

Rs 30,000

OF INDIAN USERS ARE STILL IN THE APP AFTER 14 DAYS FOR PAID

USER ACQUISITION, COMPARED TO THE

24% OF THE GLOBAL AVERAGE

30.1%OF INDIAN USERS ARE STILL USING

AN APP 14 DAYS AFTER INSTALLING IT IN THE ORGANIC USER ACQUISITION, COMPARED TO A GLOBAL AVERAGE OF 30%.

37%

OR MORE ARE LESS LIKELY TOPLAY GAMES.

Page 11: Mobile Game Business in India

INDIA HAS BEEN POSITIONED AMONG THE LEADING GAMES DEVELOPERS FOR GLOBAL MARKETS

MORE INDIAN GAMING COMPANIES HAVE BEEN CONSISTENTLY CONTRIBUTING TO THE DEVELOPMENT OF GAMES IN THE WORLDWIDE MARKETS.

INNOVATIVE GAME DEVELOPERS ARE SEEN ENTERING IN THE MARKET TO SATISFY THE RISING DEMANDS FOR INTERACTIVE GAMES.

IN INDIA, THE INTEREST SHOWN BY THE USERS IN MOBILE GAMES INDICATES THAT THE GAME APP DEVELOPMENT PLAYS A PIVOTAL ROLE

Page 12: Mobile Game Business in India

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