mobile gaming infographic

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Post on 17-Jul-2015

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  • Trends in Mobile Gaming

    mb@rude.vc

    http://rude.vc

    @markbivens

  • DEVELOPMENT COST OF MOBILE GAMES

    HTML5 GAMEScost increases slightly

    cost increases steeply

    CONSOLE GAMEShigh development cost

    DEVELOPMENT COST

    http://rude.vc

  • MOBILE GAMING

    COST OF ACQUISITION OF PAYING USER

    COST OF ACQUISITION

    PER PAYING USER

    TIME

    JAPAN

    - plateau -

    EUROPE & US

    - slightly decreasing-

    http://rude.vc

  • Mobile Gaming Monetization Potential

    - EUROPE - - JAPAN - - U.S.-

    ARPPU (Average Revenue Per Paying User)

    LTV (Lifetime value)

    http://rude.vc

  • Mobile Game

    DEVELOPMENT PROCESS

    1. Monetization Engine

    2. Game Design

    3. Game Development

    4. Distribution

    1 2 3 4 1 2 3 4 5

    1. Game Design

    2. Development

    3. Distribution

    4. Monetization

    5. Re-development/Re-Design

    JAPAN Europe/ U.S.

    http://rude.vc