mobile gaming, trends and potentials

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MOBILE GAMING TRENDS AND POTENTIALS Prepared by Abdallah Altahrawi @engtahrawi

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MOBILE GAMINGTRENDS AND POTENTIALS

Prepared by

Abdallah Altahrawi@engtahrawi

OUTLINE

GLOBAL GAMES MARKET

Key Trends

Games Market 2012 – 2016

Games Market Per Segment

GLOBAL MOBILE GAMES MARKET

Global Facts 2012

Global Facts 2013

Mobile Games Market 2012 – 2016

Mobile Games Monetization (Revenue, Players, Payers, Downloads, Growth, Average Spend)

GLOBAL GAMES MARKET

GAMES SEGMENTATIONSCREEN SEGMENTATION MODEL

FIVE KEY TRENDSDriving change and growth in the global games marketplace

More Screens (Multi Platforms)

Free Games

Business Model Balancing

Games are Services

Global Market Place

More Screens = More Time Spent

64%of mobile game

users use mobile

game apps daily

BUSINESS MODELS

Luxembourg, here we areThis place is about more than money….

screens

access

bizz models

free

organisation

service

profit

value

Consumers want continuous access games that are, in principle, free.

Ideally, their game continuously improves and expands, as a service. If

the game gives them value, they are more than willing to spend money.

Game companies need to make their games accessible via all screens as

well as adapt their business models. The latter requires organisational

change and a continuous balancing act between consumer value and

company profit. Hard but it is the only way to remain profitable in this

competitive market.

GLOBAL GAMES MARKET 2012 - 2016

Compound Annual

Growth Rate -

CAGR:

The year-over-year

growth rate of an

investment over a

specified period of

time.

GLOBAL GAMES MARKET Per Segment Consoles remain dominant but global growth comes from Mobile

GROWTH KPI’S

This is the

Trend

TOTAL SMARTPHONE & TABLETS SHIPMENTS EVOLUTION

GLOBAL FACTS 2012

GLOBAL FACTS 2012

GLOBAL MOBILE GAMES REVENUE

GLOBAL MOBILE GAMES REVENUE

Tablet games revenue will grow 400%

by 2016

GLOBAL MOBILE GAMES REVENUE

Tablet games revenue will grow 400%

by 2016

The global mobile games market will grow 27.3% annually to double in 2016

GLOBAL MOBILE GAMES REVENUE

Tablet games revenue will grow 400%

by 2016

The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.

This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.

990 M

650 M

2016

2013 52%

PLAYERS

PLAYERS

515 M

280 M

2016

2013 84%

2012

2013

2016

>500M

966M1.5B 55%

PAYERS

2012

2013

2016

>175M

368M750M50%

38%

35%

GAMES IN SEP 2013

GAMES IN SEP 2013

MOBILE GAMES MONETIZATIONNORTH AMERICA

MOBILE GAMES MONETIZATIONWESTERN EUROPE

NORTH AMERICA

MOBILE GAMES MONETIZATIONEASTERN EUROPE

MOBILE GAMES MONETIZATIONLATIN AMERICA

MOBILE GAMES MONETIZATIONMIDDLE EAST & AFRICA

MOBILE GAMES MONETIZATIONASIA PACIFIC

GAMES ARE NOW AVAILABLE ON THE SOUTH AFRICAN APP STORE!

RESOURCES Newzoo Free Global Trend Report 2012 2016 V2

Newzoo Free PC Gaming Trend Report 2013 V4

Newzoo mobile games trend report free 2013

Distimo Publication - September 2013

Distimo Publication_MEF_Mobile App Ecosystem - September 2013

AppLift&Newzoo Global Mobile Games Landscape Infographic

GameSummit-12

Socialnomics – “Social Gaming Infographic: 81 Million Play Each Day + More Stats (http://www.socialnomics.net/2012/01/20/social-gaming-infographic-81-million-play-each-day-morestats/)

© comScore, Inc. Proprietary. 15

Thank you

© Abdallah Altahrawi.

Email: Abdallah [email protected]

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