AndHow To Fix It

MOBILE MARKETING GONE WRONG…

Avery Barnes & Shanika Dopwell

WHY MOBILE?

ResponseSMS shortcode IncentiveCall to ActionTargetPersonalizeTimingRespondTrustOpt In 

FUNDAMENTALS

BUTLER AT HOME

ResponseCall to action

WHAT WENT WRONG?

Instruct Give an Off er Mobile Site

HOW TO FIX IT

PAMPER SMS

SMS Shortcode  Incentive Response

WHAT WENT WRONG

Make it Easy MMA Guidelines 

HOW TO FIX IT

MIT ENTERPRISE FORUM

WHAT WENT WRONG?

HOW TO FIX IT?

Questions?

CONCLUSION