Edith  Yeung  (@edithyeung)  Mobile  Growth  Hacking  –  Jan  2015  

Edith Yeung is a Partner at 500 Mobile Collective Fund, focusing on investing in mobile apps and consumer internet startups. Prior, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. She frequently speaks on mobile, and international entrepreneurship. And she loves dogs. Find her on Twitter -> https://twitter.com/edithyeung

Edith’s Top 10 List on Growth Hacking 2015

10 - Beta Testing & Community

9 - Sharing on social - Spotify

8 - App Store SEO

7 - App Recommendations

6 - Mobile Landing Pages

5 - Twitter Content Driven Email

4 - Hack your way to the press

3 - User Defined Push Notification

2 - Installs Exchange

Facebook  push  users  to  install  

Facebook  Messenger  

1 - Side load Gangster Style

How  to  test  the  interna=onal  water?  

Level 1: Start Baby Step, Then Take a Giant International Leap Forward

Step 2: Localization - Translating Your App W3C defines localization as the adaptation of mobile application content to meet the language and cultural requirements of a specific target market. This includes: •  Numeric •  Date/Time •  Currency formats •  Symbols •  Icons •  Colors •  Graphics •  Text string •  Metadata •  Launch tips •  Push notifications •  Help tips •  Privacy policy •  End user license agreement

Step 3: Culturalization - Building a Local Team

Step 4: Think Beyond App Store & Google Play – 3rd Party App Store in Emerging Countries

Developers will go global from the start or get left behind

• Patent  /  IP  • Partnership  Agreement  

• Email  • Social  Media  • Phone  

• Local  developers  • Local  mobile  operators  

• Local  app  stores  • Local  OEMs  

• App  Store  MarkeDng  • Email  MarkeDng  • Community  and  Social  MarkeDng  

• Evangelism  • Partner  MarkeDng  • Local  news  • Local  events   MarkeDng/

PR   Partnership  

Legal  Customer  Service