mobile informate - platform for conducting surveys on mobile
DESCRIPTION
Mobile Informate allows one to create & deploy surveys to Mobile Phones. The Surveys can be taken via SMS / WAP. Panel Response & survey progress can be tracked in real-time, through the online interface.TRANSCRIPT
Mobile Informate
Platform For Conducting
Surveys on Mobile
Online Platform for deploying
surveys on the Mobile
Surveys can be conducted over
SMS & WAP
Provides quick & real-time
reporting and feedback
Capability of Advertising Keywords
What is Mobile Informate?
12
12
30
25
15
6
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
Text Message
SMS WAP
Take our survey & get free vouchers!SMS GET to 54678
How It Works
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
How It Works
Surveyor provides the survey brief:• Purpose of the survey• Completes to be achieved• TG to be targeted etc.
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
How It Works
The panel is set up to push thesurveys to:• Surveyor's existing DB of clients /
Customers• MI's Panel – Existing / New Recruits
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
How It Works
• Surveyor gives the Questionnaire to MI
• Alternatively, MI prepares the questionnaire for the Surveyor
• The questionnaire is programmed online on the Mobile Informate platform.
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
How It Works
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
Editing Questionnaire
How It Works
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
Routing Questions
How It Works
• Testing is conducted by launching the test version to surveyor’s mobile nos.
• Once test is approved, survey is launched to the Panel
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
How It Works
• A “Keyword” can be attached to the survey & promoted / advertised for “Pull Surveys”
• Interested people have to just SMS the keyword to a number and the survey is automatically SMSed to them
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
Take our survey & get
gifts!SMS GET to
54678
How It Works
• The survey progress is tracked from the MI platform in real-time.
• MI provides the surveyor a detailed report on completion of the survey.
• The surveyor can also monitor the progress in real-time through the web interface.
Survey Definition
Panel Setup
Survey Creation
Testing & Launch Report
User Gets Invite SMS User receives the question as an SMS
Respondent Survey Experience - SMS
To
Options
9731309191
Send
1
Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2
Reply Options
User Responds
Which mobile handset brands have you used?1. Nokia2. HTC3. SamsungReply with numbersnext to your choice. Eg. 1, 3, 4
Click
Link in invite text message Survey opens in phone browser
Respondent Survey Experience - WAP
Which of the following handset brands have you used?
NokiaHTCSony EricssonSamsung
Next
Survey Key Features
• Question Types:• Single select
SMS Survey WAP Survey
Which brand of Jeans have you owned?1. Killer2. Levis3. Levis4. PepeReply with numbers next to your choice. Select any one. Eg. 2Repl
yBack
Which brand of Jeans have you owned? Killer Lee Levis Pepe
Next
Survey Key Features
• Question Types:
• Multiple choice
SMS Survey WAP Survey
Which brand of toothpaste have you used before?1. Colgate2. Cibaca3. Close-upReply with numbers next to your choice. You can select more than one. Eg. 1,2,3
Reply
Back
Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other
Next
Survey Key Features
• Question Types:
• Open ended questions
Please enter your favorite tagline into the empty space provided
Next
SMS Survey WAP Survey
Which is your favorite tagline?
Reply with the name of the brand in less than 160 Characters. Eg. Vodafone
Reply
Back
Survey Key Features
• Ability to create complex routing and piping conditions
• If Q1 = 1 & Q2 = 5, ask Q3• If Q1 = 2 & Q2 ≤ 4, ask Q4
Survey Key Features
• Quota control for multiple variables
Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.
Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys.
Reply Back
SMS Survey WAP Survey
Functionalities
• Single choice, multiple choice and open ended questions
• Branching and skipping logic• Answer to answer piping• Answer to question piping• Quota control• Response validation• Panel management• Online report access• Sending reminder text message
Background• Client - Telecom
provider• Launched a new ad
campaign
Survey Goals• Measure Ad-recall• Understand
audience perception of the ad
Mobile Informate Solution• Provided a ready
panel for instant survey deployment
• Launched survey to 8332 MI panelists
• Generated 500 completes in a week (41% completes on the day of launch itself)
• Provided in-depth analysis
• Total duration of the project = 10 Days*
Case Study
* Total duration depends on various factors and can go down or up
Thank You!
Contact:
Informate Mobile Intelligence Pvt. Ltd.517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.www.informatemi.comwww.mobileinformate.comwww.cross-tab.com
[email protected] :+91 9820680735Office :+91 22 40682822