mobile insights drive mobile strategy
DESCRIPTION
Create a mobile marketing strategyTRANSCRIPT
Mobile insights drive
Mobile strategy
USA Population: 307mHave mobile: 93%Smartphone: 40%Addressable: 122m
2011 2012 2013
America is
50% Smart phone
Mobile Desktop
Mobile website Mobile search
Lay the Mobile Foundation
Mobile apps Mobilized sales team
Mobile advertising
Mobile is a“first” consideration
>
Mobile content Mobile couponingMobile at retail
Mobile is part ofcontact plan
Mobile toolkit
60% of Americana spends 3.5hrs each month simultaneously watching TV and using the internet
NearFieldCommunication
VisualRecognition
augmentedreality
gamificationthe process of applying game mechanics to non-game activities to drive partipation
Contact: John Cilli (Pittsburgh)Shaun Quigley (D.C.) Rick Gardinier (Atlanta) www.BHiveLab.com [email protected]