mobile internet, content & apps: the international perspective
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Mobile Internet, Content & Apps: The International PerspectiveAndrew BudMEF Global Chairman
Founder and Board Member, mBloxMay 2011
Global Perspectives
• Persistent Personality of Mobile• Evolution towards Mobile Commerce• New Role of Operators – Smart Enablers• Privacy and Security
Persistent Personality of Mobile
Worldwide Smartphone market share as of Jan 2011
3
Source: Canalys
Fragmentation….
New Platform Targets for US Developers
….and Change
Source: Millennial Media| Stifel Nicolaus| DIGIDAY
Towards M-Commerce
• From $35bn of mobile content…• …to $119bn of mobile commerce
5
Source: MILO
M-commerce Issues Worldwide
6
MEF is working with over 90 member companies globally to advance M-commerce
Security and Privacy Scoping the market Mobile Banking
Smart Enablers – Key to M-Commerce
Smart Enablers-delivery eg: QoS-context eg: Location-insight eg: segment
MobileOperator
ServiceProvider/
Developer
RetailBrandedEnterprise
Commerce and contentrelationship and services:extra value due to smart enablers
Mobile contentcapabilities:Enhanced by smart enablers
€€€ for smart enablers services
Coremobilerelationship
APIs
Impact of using Smart Enablers on revenues
8
Source: MEF Smart Enablers Guide: Survey of 171 respondents globally
Smart Enablers can greatly increase the user experience and increase revenues
Security and Privacy
9
Source: Truste
Security & privacy concerns are global
10
11
About MEF• MEF is the global trade body of
the mobile content and commerce industry
• MEF exists to represent the interests of all enterprises along the mobile value chain.
• MEF delivers value through:
MEF Insights - provide competitive advantage
MEF Initiatives - change the industry
MEF Policy - protects the industry and consumers
MEF Events - network the industry