MOBILEJENNI / HILMI

Commercial Phone Calls

A brief history

Text Messaging

Birth of better display screens for mobile phones.

2G2G 3G3G

and then we have...

Applications

Augmented Reality

QR Codes

Integrated Reality

Predictions of Trends

Mobile will become number one screen for advertising. Morgan Stanley predicted that the number of people accessing the web via their mobile would exceed desktop usage by 2013.

VS

Mobile Apps Mobile Sites

Source : Mashable

Apple vs. GoogleControl over Mobile Ad Space

Source : www.sparxoo.com Brad Beckstrom

You are here.Geo-location / Location Based

Services

Source : Mashable

Offers and Promotions to be offered MORE on

Location Based Services.

QuickTime™ and aPhoto - JPEG decompressor

are needed to see this picture.

Branded UtilityMore brands with come up with beneficial

utilities for consumers.

Source : Space Coast Online Advertising

Mobile Ticketing

Source : Brad Beckstrom

3s

Ikea Interactive Catalogue

Consumers use augmented reality feature to try out the furniture before buying.

Innovative way to promote products.

Customer opportunity to learn more about products.

Could have a reward / incentive.

Win a MINI by tracking it using geo-location services

Get within 50m to catch it

Others can take it off you

Hold virtual MINI for 7 days to win

Gets people out and about (LBS).

Challenge others. Promotes the ‘MINI’ adventure.

Get 2 for 1 on cinema tickets by textingFILM to 241

ORANGE gets people together for less.

Not only promoting telecom. services, but a lot more.

Help build a smarter planet.

Innovating in research and development to shape the future of society at large.

Sense through connections.

Insight / IdeaTravelers want to get the best out of their trip.

IBM helps them get around the ‘smarter’ way.

HOW?

Offer walk-around city guides. (default and user generated)

Launch

Free Wi-Fi:

- Connect to network.

- IBM Browser Page loads.

- Page with tips on how to get around and offers from local shops.

- Download APP or continue browsing.

Ongoing EngagementDaily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.

Idea 2

InsightIBM wants to build a ‘Smarter Planet’

They need smart people to help them

IBM offer first-class opportunities for top students across their business

Idea OUT SMART IBM

Download APP

Play against IBM by answering and asking questions

Smartness rated by known characters on leader board

Win Graduate placements

Spread awareness of IBM

Ongoing Engagement

Competitive banter though Facebook and Twitter

Tweets about graduate placement opportunities available.

Thank You!