mobile local search 28 november 2007. slide 2 copyright © 2007 mobilepeople mobilepeople.com about...
TRANSCRIPT
Mobile Local Search
28 November 2007
Slide 2Copyright © 2007 mobilePeoplemobilepeople.com
About mobilePeople
mobilePeople is the global leader in mobile local search & advertising solutions for directory publishers
• Founded in 2002• Launched with publishers in 12 markets and 8 languages• Mobile products for the mass market: Search, Maps, Advertising
(browser, SMS, Java on 150+ handsets) • HQ in Copenhagen (DK), branch offices in London (UK), Melbourne
(AUS), Denver (US)• Customers and partners
Slide 3Copyright © 2007 mobilePeoplemobilepeople.com
Mobile search players
Google NokiaGoogle maps T-Mobile Yahoo
global
Yell SensisYell maps Truvo Schibsted
local
Slide 4Copyright © 2007 mobilePeoplemobilepeople.com
Local
Global
On-portal Off-portal
Mobile search players
MobileNetwork
Operators
Directory Publishers
SearchEngines
Handsetmanuf.
Media
long tail
short head
DQ
Slide 5Copyright © 2007 mobilePeoplemobilepeople.com
What are people searching on mobile?
Question: “When using the search facility on your mobile, what kind of content or information do you tend to look for”?
Source: MEF 2007
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60%
50%
40%
30%
20%
10%
0%
Slide 6Copyright © 2007 mobilePeoplemobilepeople.com
Yell.com mobile (UK)
Mobile Local Search across local directoriesand maps including auto-suggest, send to friend,save to contacts, make a call, get directions...
Slide 7Copyright © 2007 mobilePeoplemobilepeople.com
Sensis (AUS)
Mobile Search across yellow pages, white pages, results displayed on map, auto-location, auto-suggest, send to friend, save to contacts, make a call, get directions...
Slide 8Copyright © 2007 mobilePeoplemobilepeople.com
Truvo formally World Directories (NL, BE, IE, PT)
Federated mobile search across yellow pages, white pages news, maps, pictures, ringtones, games, wikipedia, wap index.
Slide 9Copyright © 2007 mobilePeoplemobilepeople.com
Local advertising
Local online spend vs. Local total media spend (USA)
0
20
40
60
80
100
120
140
2007 2010
in b
n U
S$
Local online spendLocal total media spend
Source: TKG
Slide 10Copyright © 2007 mobilePeoplemobilepeople.com
Mobile landing pages
Company/advertiserMobile landing pages
Super infopagesor
Action pages
2D barcodes
Directory Ass.
Send to friend
Own mobile channel(premium channel)
Mobile bannersSearch engines
Handset manufactures
Slide 11Copyright © 2007 mobilePeoplemobilepeople.com
liquid MAPS (Scaleable Vector Graphics)
"I’ve seen it and yes, it is like Google, only better" - Bena Roberts, GoMo News
Slide 12Copyright © 2007 mobilePeoplemobilepeople.com
Thank you!
Claudia PoepperlCMOm +44 799 969 [email protected]
Slide 13Copyright © 2007 mobilePeoplemobilepeople.com
Mobile advertising opportunities
…on the result list…on the infopage …on the map
Slide 14Copyright © 2007 mobilePeoplemobilepeople.com
Mobile advertising products
Sponsored links Super-infopage Action page
Banner ad Map ad
Slide 15Copyright © 2007 mobilePeoplemobilepeople.com
4%
31%
4%
13%12%
7%
16%
13%betting
big online brand
brands
local information
local online brands
mobile content
Gossip
Yellow pages
Top mobile searches
Top search terms• 30% adult content (continuously decreasing)• 70% other content
Slide 16Copyright © 2007 mobilePeoplemobilepeople.com
Local searches
Top 10 categories of mobile local search in Europe
Source: mobilePeople. Findings based on data obtained from mobilePeople’s European customer base during a build up to and during Christmas 2006 period (23 – 27 December, 2006).
department store4%
medical services
3%
hotel7%
supermarket10%
consumer electronics
11%
pub12%
takeaway food16%
restaurant17%
taxi18%
toy retailer2%
Slide 17Copyright © 2007 mobilePeoplemobilepeople.com
Most popular handsets for mobile searches
Top 3 Handsets
Sony Ericsson K750i
Nokia 6230i
Samsung SGH-D600
Source: mobilePeople 2007
Top 3 Handset Manufacturers
49%
37%
14%
37%
49%
14%
-> Not high end, but mass market handsetsgenerate most searches.
Slide 18Copyright © 2007 mobilePeoplemobilepeople.com
About mobilePoeple
mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers. The company builds mobile presence, distribution and advertising for directory publishers utilising its award winning white label solution liquidTM. There is a dual offering – a WAP solution and a downloadable Java application. mobilePeople drives user stickiness by providing the most intuitive, relevant and comprehensive mobile search experience.
Today mobilePeople processes millions of local mobile searches every month in eight languages; English, Portuguese, Dutch, German, French, Norwegian, Danish and Swedish. Global customers include; Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), IT2Media (DE), Schibsted Søk (NO), Schibsted Søk (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Local Matters (USA) and Yellow Pages Group (NZ).
With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company.
For further information please go to: www.mobilepeople.com