mobile location based targeting - · pdf filedisplay planning & buying real time...

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Display Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting Behavioral Targeting IP Targeting Native Advertising Facebook and Instagram Linkedin Data Management Mobile Location Based Targeting Custom Audience Development by Location Device Capture Presented at

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Page 1: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Display Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting Behavioral Targeting IP Targeting Native Advertising Facebook and Instagram Linkedin Data Management

Mobile Location Based Targeting Custom Audience Development by Location Device Capture Presented at

Page 2: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Traditional Geo-Fencing With Mobile Program Targeting Radius from ¼ mile to Unlimited Distance

Page 3: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Location Based Mobile Targeting…. …a solution that finally addresses niche’-marketing.

Individual Building Targeting

Page 4: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Target Highly Specific Geographies, Or Even Buildings.

Fort Robbins AFB Perimeter Polygon

Fort Robbins AFB Building and Facility Polygon

Page 5: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Or Influence Government Procurement Across State Agencies

Page 6: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Target individual service and procurement departments…

Broadcasting Board of Governors Department of Homeland Security Equal Employment Opportunity Commission

Consumer Financial Protection Bureau Department of Housing and Urban Development Executive Office of the President

Consumer Product Safety Commission Department of Justice Federal Communications Commission

Corporation for National and Community Department of Labor Federal Labor Relations Authority

Department of Agriculture Department of State General Services Administration

Department of Commerce Department of the Interior Merit Systems Protection Board

Department of Defense Department of the Treasury Millennium Challenge Corporation

Department of Education Department of Transportation National Aeronautics and Space Administration

Department of Energy Department of Veterans Affairs National Archives and Records Administration

Department of Health and Human Services Environmental Protection Agency National Foundation on the Arts and the Humanities

Page 7: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Or Target Federal Institutions….GSA Southeast Division

GSA – Atlanta 401 W. PEACHTREE ST

GSA –Atlanta 77 FORSYTH ST SW

GSA – Miami 51 SW 1ST AVE

GSA – Jacksonville 300 N HOGAN ST

GSA – Tampa 501 E POLK ST 805

Page 8: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Sample Audience Categories Currently Captured

State Police Training Centers…321 Fire Departments……………….4,431 Police Departments……………3,597 US Military Bases………………….196 Bass Pro Shops……………………….95 Cabelas………………………………....76 Field and Stream…………………….29 Gander Mountain…………………..92 Home Depot………………………1,760 Lowes………………………………..1,725 4 + 5 Star Ranges…………..……….82 Premium Gun Ranges……………225 Sportsman Warehouse……….….88 Tractor Supply……………………1,488 REI………………………………………..145 High Schools……………….……24,500 Colleges & Universities……….1,812 Community Colleges…………..1.018 Marinas and Boat Yards………2,214 Trucking Co. Locations………10,000

Page 9: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Capture On Location Device ID’s and Export to Facebook

Page 10: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Mobile & Tablet Banner Units Ad displays on full tablet or mobile screen

320x50 728x90

300x250

Page 11: Mobile Location Based Targeting - · PDF fileDisplay Planning & Buying Real Time Programmatic Bidding Custom Outreach Networks Location Based Mobile Video, Pre-Roll, OTT Keyword Targeting

Thank You.