1. Mobile AdvertisingMarketing Deck

2. Mobile AdvertisingGlobal Mobile Advertising revenue hits 14.6 billion ($19.3 Billion) in 2013nearly doubling from previous yearGrowth year-over-year was strong across the board, led by LatinAmerica, which saw a massive 215% leap over the 2012 figures.North America and Europe also saw major increases:Released August 13, 2014 - IABEurope, IAB & IHS2 Latin America 215% North America 122% Europe 90% Asia-Pacific 69% Middle-East and Africa 45% 3. The Irish Market86% of Irish adults have access to digital devices that can beused to consume information on the go and smartphone andtablet owners spend 3 hours a day online browsing personalinterests.Mobile ad spend reached 34 million in 2013, with mobilesearch accounting for 72% of total mobile spend and mobiledisplay advertising accounting for 28%.100% growth is expected on mobile advertising in 2014 for theIrish market as there is still a considerable gap to be bridgedbetween high smartphone/tablet adoption with a significant lagin mobile ad spend.Released May 02nd2014 Silicon Republic3 4. Mobile TrendsThe value of Mobile as part of an integrated campaign: 43% ofcustomers are more likely to make a purchase when mobileoffers are part of an orchestrated campaign that unfolds overtime across multiple channels.The growth in mobile video spend: Video is the strongest driverof the UK mobile ad market, with UK tablet usage at over 40%of the population in 2014.The growth of in app advertising: Almost three-quarters (72%)of mobile ad impressions in the UK come from apps, rather thanmobile web, compared to the 31% of ads viewed on appsglobally.Sources: Business2community, thedrum.com, emarketer4 5. Advertisers by Industry5Alcoholp5Telecomp7Entertainmentp9Educationp11Financep12Insurancep13Retailp17Femalep18 6. AlcoholGuinnessPlus App on i-BelieveRadio Apps6 7. AlcoholGuinnessPlus App on i-BelieveSports Mobile sites7 8. TelecomVodafone and Sky Sport Mobile onRadio Apps8 9. TelecomVodafone and Sky Sport Mobile onRadio Apps9 10. EntertainmentEA Games Sims 4 on Digital Spymobile10 11. EntertainmentEA Games Sims 4 on Digital Spymobile11 12. EducationDIT Postgraduate across Bus TimeDublin App12 13. FinanceAIB Youth across Bus Time DublinApp13 14. InsuranceVHI on Leinster Rugby mobile site14 15. InsuranceVHI on Hoganstand mobile site15 16. InsuranceVHI on Munster Rugby mobile site16 17. RetailCentra Lunch on Ireland CinemaTimes App17 18. FemaleLOreal on Marie Claire Mobile18 19. FemaleLOreal on Marie Claire Mobile19 20. Thank You