mobile marketing - mobile websites, apps, sms/text & qr codes

Twitter: #KunoMobile

Mobile Inbound Marketingwith Mobile Websites, Smart Phone Apps,

SMS/Text Messaging & QR Codes


The Mobile Agenda

• Mobile Websites

• Smart Phone Apps

• SMS/Text Messaging

• QR Codes

• Q&A @CPollittIU @jmctigue

kunocreative.com

John McTigueExecutive

Vice President

Chad PollittDirector of Social Media

& Search Marketing

Mobile Web Use Exploding

Twitter: #KunoMobile kunocreative.com

How Do People Use The Mobile Web?

Via Latesttechworld.com


Mobile Commerce Leading the Way

Via KissMetrics

Mobile retail to reach $12 billion by 2014 - Juniper


What About B2B?

• 59% of US Executives used a mobile site or app to help make an informed decision

• B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 - Forrester

• 64% of B2B decision makers currently read their email via mobile devices


You Already Have a Mobile Website


You Already Have a Mobile Website…but can you read & navigate it?

Less than 50% of the top websites are optimized for the web - Blaze


Mobile site didn’tfunction as expected

Mobile site crashed, froze, or received

an error

Mobile site not availableFormatting of

mobile site madeit difficult to read/use

Mobile siteslow to load

SOURCE: GOMEZ, “WHEN SECONDS COUNT: NATIONAL CONSUMER SURVEY ON WEBSITE AND MOBILE

PERFORMANCE EXPECTATIONS” CONDUCTED BY EQUATION RESEARCH, SEPT. 7, 2010 – Courtesy, MoFuse

Challenges of Websites on Mobile


Intelligent Mobile Web Design


Options for Mobile Web DesignResponsive Web Design

DesktopOnly

DesktopOnly

Core ElementsWeb + Mobile

Turn off for mobile Turn off for mobileChange fonts &sizes for mobile

Desktop page – 1024 X 768

Move to center

Move to center

Uses HTML/CSS3 to reposition, resize or hide elements

kunocreative.comTwitter: #KunoMobile

Options for Mobile Web DesignResponsive Web Design


Options for Mobile Web DesignSeparate Mobile Site

Desktop & Tablet Smartphones



Options for Mobile Web Design

Responsive Web Design Separate Mobile Site

+ Single website and domain

+ Modern approach to web design

+ No delay in transfer to mobile site

- Need a skilled web designer

- Hard to maintain & update

- Expensive!

+ Simple design and maintenance

+ Easy to update frequently

+ Content appropriate for mobile

+ Works on any smartphone/browser

+ Don’t need skilled web designer

+ Relatively inexpensive

RECOMMENDED


Best Content for Business Mobile

Quick Info• Click to Call

• Email

• Location

Short Text/Blogs• Keywords

• Blog Length

• Relevance

Local• Map

• GeoSocial

• Coupons

Video/Audio• Short videos

• Podcasts

• Webinars

Social• Feeds

• Sharing

• Cust. Svc.

Shop• Branded

• Products

• Services

B2B and SMB Mobile Sites

Professional Serviceshttp://m.sidley.com

Marketing Bloghttp://marketingprofs.com

HVAC Companyhttp://serviceisback.com

Plumbing Companyhttp://coolray.com


Business Mobile Apps

LawBoxFederal Statutes Index

HVAC Toolkit Plumbing Formulator Oracle CRMSales Force Support


Should You Build an App?

Small app: ~ $3K - $6K

Big app: ~ $10K - $100K

Via Zabisco.mobi

App Ideas:•Logistics & Scheduling•Business Calculators

•Planning Modules•Mobile Marketing!

•Sales Support•Collaboration

•Training & Language


Website vs App?

You already have a mobile website,

remember?

Optimize it for mobile.

Then go build a cool app.

Via dailyinfographic.com


How Do People Use the Mobile Web?

Via Flowtown.com


Mobile Statistics - SMS

kunocreative.com

“Eight trillion text messages will be sent this year” Source: PORTIO RESEARCH


“Application to person SMS (automated alerts from banks, offers from retailers, m-tickets, etc.) is expected to

overtake person to person SMS in 2016”Source: JUNIPER RESEARCH


SMS/Text Messaging

SMS Marketing Campaigns:

• Sign-ups/Registrations

• Mobile Coupons/Promotions

• MMS – Video & Voice

• Reminders/Alerts

• Many Others. . .


SMS/Text Messaging


SMS/Text Messaging

Let’s try it…

Receive a 44Doors Capture coupon code valid for a 60-day free trial by texting:

Kuno to 44040


SMS/Text Messaging

Text Kuno to 44040

Mobile Statistics – QR Codes

kunocreative.com

“52% of Americans have seen or heard of QR Codes”Source: AUSTIN & WILLIAMS


“28% of smartphone users in the US have scanned a QR Code”

Source: AUSTIN & WILLIAMS


QR Codes

QR Code Campaigns:

• Sign-ups/Registrations

• Sweepstakes/Contests/Give-a-ways

• Mobile Voting

• Mobile Coupons/Promotions

• Rich Multimedia Access


QR Codes


QR Codes

Let’s try it …

Receive a 44Doors Capture coupon code valid for a 60-day free trial by scanning:


QR Codes


SMS or QR Codes?


SMS & QR Codes!

Scan Text

Clickhttp://44d.co/kuno


Mobile Marketing Technology


Inbound Marketing Software

Mobile Marketing SoftwareMobile Website Software & Hosting

Mobile Solutions

Design, Strategy, Content & Services

kunocreative.com


Next Steps?

Additional Resources•Download our Mobile Presence White Paper available in the Kuno Resources section

KunoCreative.com/resources

kunocreative.com


Next Steps?

What About GeoSocial?•Download our GeoSocial Media Cheat Sheet available in the Kuno Resources section

KunoCreative.com/resources

kunocreative.com


Next Steps?

Start with an Effective Mobile Website Design.

kunocreative.com


The Mobile Recap

kunocreative.com

• Mobile Websites

• Smart Phone Apps

• SMS/Text Messaging

• QR Codes @CPollittIU @jmctigue


Vice President


& Search Marketing


Thank You for Attending!

kunocreative.com

Contact Kuno Creative for more information about effective mobile websites, mobile apps, SMS/text messaging or QR code campaigns.

Slides are available at

Questions?

@CPollittIU @jmctigue


Vice President


& Search Marketing

http://www.kunocreative.com/blog