Mobile MarketingMove with your customer or loose them!

Skeeter Harris | Mac Village Productions

post-PC Era

2,0052006

20072008

20092010

2011E2012E

2013E -

100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

Global Unit Shipments of Desktop PCs, Notebooks, Smartphones, Tablets

Desktop PCsNotebook PCsSmartphoneTablets

Glo

bal U

nit

Ship

men

ts (M

M)

Sources: Morgan Stanly ResearchKathy Huberty, Ehud Geblum

Move into a Post-pc Era

Text Century Gothic 30pt

Bullets Use Filled Round Only• Example 1• Example 2

Social Consumerism

Facebook deals

• Exclusive to mobile• Controls & Restrictions• 4 Types of deals• Individual• Friend• Loyalty• Charity

foursquare

• Combination of• Gaming & Social

Networking

• Players can• Leave Tips• Connect & Compete• Share experiences• Explore Specials

• Business can• Create Specials• Create Brand Pages• Custom Badges $$$$

Quick Response Codes(14M U.S. Scans June 2011)

• QR codes can• Open a Web Address• Display Text• Add a vCard to Device• facebook Like• Exist on most objects

• Tools for QR Codes• delvir• Paperlinks• Microsoft tags• Likify

Sources: comSore

Quick Response Codes

delivr Analytics paperlink mobile site

Groupon

• Business can• Daily Deals – New

Customers• Groupon Now!• Tool to manage deals• Schedule daily & Now!• Integration with

foursquare

• Consumers can• Share Deals• Share experiences• Buy Deals with Mobile App

Using mobile marketing Crab Shack• Increased check-ins by 300%• 97 foursquare unlocks• 13 facebook deals• 2,928 Groupon deals• Increased fb like count by 90

Using foursquare Auction Direct• Obtained visibility into walk-ins• 35 Newbie Specials• Increased service work!• Resulting in 7 Car sales!

Using QR Codes Grossmans• Increased YouTube Channel Views• Customer Satisfaction Improved• Increase in Brand – Value Add• Increase in fb likes

Watch out for pitfalls like…• QR Codes too big or unreadable• Uninformed Staff on Specials• Giving away the store!• Alienating your existing Customers!• Track your Groupon Transactions

Mobile Marketing Takeaways• facebook deals– a specific product– Post about deal– Traditional Signage

• foursquare– Keep it simple– Engage with tips– Traditional Signage

• QR Codes– Provide Value– Exclusives

• Groupon– Engage newbies– Stock-up & Upsell

USE THEM – MOST ARE FREE!!