mobile marketing presentation by derek johnson of tatango
DESCRIPTION
Presented for Social Media Breakfast Seattle's May 2011 eventTRANSCRIPT
Why Your Business Needs Text Message Marketing
Tatango.com CEO, Derek Johnson
#SMSorDIE
Derek Johnson
Founded Tatango.com in 20071,000+ successful campaigns
TheDerekJohnson.com
facebook.com/TheDerekJohnson
twitter.com/TheDerekJohnson
206.334.4012
What is text message marketing?
Customers Opt-in
Business Sends Promotion
Customers Receive Promotion
Customers Redeem Promotion
• Retailers• Restaurants• Politicians• Salons• Grocery stores• Nightclubs• Wine bars• Bakeries
• Conferences• Youth groups• Bowling alleys• Non-profits• Churches• Coffee shops• Specialty stores• Food trucks
Who Uses It
Story time
Meet Mike…
Mike’s Marketing
VS
Mike’s Challenge
Mike’s Timeframe
Mike’s Measuring Stick
“Butts in the Seats”
Let the Challenge Begin…
Customers opt-in
Business Sends Promotion
Customers Receive Promotion
Customers Redeem Promotion
“Butts in the Seats”
6 Months later…
VS
VS
Subscriber Growth
Ease of Opt-in
Pencil & paper (slow)
Mobile phone (fast)
Open Rate
Message Overload
1,216 messages/month
150 messages/month
Redemption Rate
Ease of Redemption
Print/Own smartphone
Any mobile phone
VS
Subscriber Growth
9%
72%
Customer Usage
Redemption Rate
9,100 messages/month
150 messages/month
Message Overload
VS
Subscriber Growth
50-60%
72%
Customer Usage
Redemption Rate
9,100 messages/month
150 messages/month
Message Overload
=
DUH!!!
Mike’s Delima
Mike’s Answer
TheDerekJohnson.com
facebook.com/TheDerekJohnson
twitter.com/TheDerekJohnson
206.334.4012
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