mobile marketing startup landscape

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MOBILE MARKETING Feed Overview July 2014 Deal Discovery Made Easy

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Mobile Marketing is one of 50+ sectors we track for finding highly investable startups for venture capital funds. In here, we have tracked startups across various segments like Attribution, Mobile Retargeting, Mobile Video, Native Ads, Real Time Bidding (RTB) and many more. This sector has seen a lot of investment activity lately. The companies funded in just the last 12 months include (with total funding $): Millenial Media ($240M), Epom ($7M ), MetaMarkets ($28.5M), AppsFlyer ($7.1M ), TapStream ($700K ), TapAd (15.3M), Appier ($6M ), BlueCava ($39M ), Crosswise ($2M ), URX ($15.1M ), PlaceIQ ($27M ), Adtile ($7.2M), AdsNative ($1.5M ), Sharethrough ($28M ), Kiip ($15.4M ), MediaSpike ($5.2M ), Mnectar ($7M ), Voxel ($1.6M ), PushSpring ($1.5M),SilverPush ($1.6M ), TapCommerce ($10M ), ActionX ($5M ), Smaato ($43M), Adtheorent ($4M ), Inneractive ($14M ), Flurry ($73.3M), StrikeAd ($10.2M ), Apsalar ($14.8M ), RunAds ($1.5M ), Vungle ($25.5M )

TRANSCRIPT

Page 1: Mobile Marketing Startup Landscape

MOBILE MARKETING

Feed OverviewJuly 2014

Deal Discovery Made Easy

Page 2: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Tracxn tracks startups across 50+ sectorsIllustrative Sectors Tracked

ENTERPRISEINFRASTRUCTURE

ENTERPRISEAPPLICATIONS

MOBILE CONSUMER

TECH FINTECH EDUCATION HEALTHCARE

SECURITY

STORAGE

NETWORKING

MOBILITY

IT OPS

CLOUD INFRASTRUCTURE

API MANAGEMENT

BIGDATA INFRASTRUCTURE

SAAS

MOBILE-FIRST ENT. APPS

INTELLIGENT ENT. APPS

OPEN SOURCE

RETAIL TECH

MARKETING TECH

STEALTH MODE

VERTICAL SAAS

MOBILE COMMERCE

MOBILE PAYMENTS

MOBILE MARKETING

MOBILE DEV TOOLS

MOBILE HEALTH

MOBILE GAMING

MOBILE LEARNING

MOBILE COMMUNICATION

MARKETPLACES

SUBSCRIPTION COMM.

FOOD TECH

INTERNET FIRST BRANDS

UBER FOR X

SHARING ECONOMY

TRAVEL

GAMING

INTERNET OF THINGS

3D PRINTING

DRONES

BITCOIN

PAYMENTS

CROWDFUNDING

EDUCATION IT

SELF LEARNING

ED. MARKETPLACES

HEALTHCARE IT

DIGITAL HEALTH

MEDICAL DEVICES

Page 3: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Overview

• Over $1.7B invested

• 90+ funded companies

• Most active funds:

Google Ventures (Vungle, MediaSpike, Namo Media, Pocket Change, URX)

Accel Partners (Amobee, MoPub, HasOffers, AdMob, URX)

Sequoia Capital (Amobee, Appier, Drawbridge, AdMob)

FirstRoundCapital (Flurry, Voxel, Pocket Change, URX)

Verizon Ventures (ActionX, AdTheorent, Klip, RunAds)

Page 4: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing LandscapeA

DV

ERTI

SER

S

PU

BLI

SHER

S

ATTRIBUTION

Provides tracking, measurement and analytics for mobile advertising campaigns

(2009, $9.4M) (2011, $7.1M)

DEMAND SIDE PLATFORM

Enables advertisers and agencies to buy mobile inventory across ad exchanges and SSPs

(2012, $9.4M) (2012, $1.23M)

RETARGETING

Helps advertisers retarget across different channels – mobile apps, social media

(2012, $1.6M) (2013, $1.5M)(Acq by Twitter, Jun 2014, $100M)

SUPPLY SIDE PLATFORM

Plugs into ad networks, exchanges and DSPs to optimize fill rate and revenue for publishers and app developers

(2009, acq by Apple) (2012)

AD SERVING & MEDIATION

Enables publishers to monetize their inventory providing a hosted ad serving solution

(Acq by PubMatic, May 2014) (2010, $7M)

NATIVE ADS

Ties up with publishers to display native ads from brands, for better UX and conversion

(2012, $2M)(acq by Twitter, Jun 2014, $50M)(2010, $7.2M)

CROSS DEVICE

Enables advertisers to retarget users across multiple devices and screens

(2010, $20.5M) (2010, $15.3M)

REWARDS NETWORK

In-app rewards and promotions for developers to engage and monetize users

(2007, $70.6M) (2010, $15.4M)

DEEP LINKING

Technology that enables app ads to link directly to specific in-app product pages

(2013, $15.1M)(Acq by Yahoo!, Jan 2014)

VIDEO

Enabling video advertising on mobile web/apps

(Acq by Oracle, Jun 2014)(2008, $7.9M) (2011, $25.5M)

LOCATION BASED

Helping serve ads based on location of user. Includes data providers, ad networks

(2005, $32.8M) (2010, $27M)

REAL TIME BIDDING

Ad exchanges, DSPs and SSPs enabling the trading of mobile ad inventory via programmatic instantaneous auctions

(2008, $16.7M) (2006, $19.5M)(2005, $18M) (2007, $14M)

AD NETWORKS

Platforms that help advertisers and brands serve ads on mobile websites/apps

(2006, IPO) (2007, $216M)(Acq by Google, 2009, $750M)

Page 5: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Funded in last 12 monthsA

DV

ERTI

SER

S

PU

BLI

SHER

S

AppsFlyer ($7.1M)TapStream ($700K)

ATTRIBUTION

PushSpring ($1.5M)SilverPush ($1.6M )

TapCommerce ($10M )ActionX ($5M )

RETARGETING Epom ($7M )

AD SERVING & MEDIATION

AdsNative ($1.5M )Sharethrough ($28M )

Kiip ($15.4M )MediaSpike ($5.2M )

AdTile ($7.2M)

NATIVE ADS

TapAd (15.3M)Appier ($6M )

BlueCava ($39M )Crosswise ($2M )

CROSS DEVICE

URX ($15.1M )

DEEP LINKING

Vungle ($25.5M )

VIDEO

PlaceIQ ($27M )

LOCATION BASED

Smaato ($43M)Adtheorent ($4M )Inneractive ($14M )

Flurry ($73.3M)StrikeAd ($10.2M )Apsalar ($14.8M )RunAds ($1.5M )

REAL TIME BIDDING

Millenial Media ($240M)

AD NETWORKS

( ) – Total funding

Mnectar ($7M )Voxel ($1.6M )

NEW AD FORMATS

MetaMarkets ($28.5M)

ANALYTICS

Page 6: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Active Investors

Google Ventures

A16Z SequoiaVerizon

VenturesNEA KPCB Accel CRV FirstRound

RTB - Ad Exchange, DSP

AdTheorentRunAds

Fiksu Flurry

Video Vungle

Native AdsMediaSpkie

Namo MediaPocket Change

MediaSpike NamoMedia

KiipPocket Change

Cross DeviceAppier

DrawbridgeDrawBridge

Ad-Serving AmobeeAmobee MoPub

Deep Linking URX URX URX

Ad Network AdMob Millenial

MediaInMobi AdMob Millenial Media

Others ActionX mNector HasOffers Voxel

Page 7: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Select deep diveA

DV

ERTI

SER

S

PU

BLI

SHER

S

ATTRIBUTION

DEMAND SIDE PLATFORM

RETARGETING

SUPPLY SIDE PLATFORM

AD SERVING & MEDIATION

NATIVE ADS

CROSS DEVICEREWARDS NETWORK

DEEP LINKING

VIDEO

LOCATION BASED

REAL TIME BIDDING

AD NETWORKS

Page 8: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

KIXER

Mobile Native Advertising Platform.

Toluca ⋅ 2014 ⋅ $1M ⋅ 6 employees

Investors: TenOneTen Ventures

Omar Nicola- ex-VP Corporate Development at Woven Digital.

Kixer is a mobile native advertising company which helps mobile developers generate revenue. The

service charges customers based on the number of application installations rather than the rate of

impressions or clicks. The customers include IGN, TMZ and E!Online to name a few.

Page 9: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

PUBNATIVE

API-based native mobile publisher platform.

Berlin ⋅ 2014 ⋅ 7 employees

Ionut Ciobotaru - ex-Head of Product at AppLift.

PubNative is a mobile publisher platform fully focused on native advertising for apps and mobile web. It

is API-based and does not require the integration of an SDK and offers 20 creative assets to enrich the

ads. PubNative’s eCPM maximization algorithm optimizes yield for publishers through machine learning

patterns and predictive behavior analysis. The company plugs into the PubNative Exchange, a

programmatic App Promotion Exchange with campaigns from over 300 demand partners worldwide.

The partners include Pinger, Webelinx and Happy Labs. PubNative is headquartered in Berlin with

further presence in San Francisco and Seoul.

Page 10: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

NAMO MEDIA

Native mobile advertising in-apps

Acquired By : Twitter ⋅ Jun, 2014 ⋅ $50 M

San Francisco ⋅ 2013 ⋅ $1.88M ⋅ 9 employees

Investors: Google Ventures, betaworks, Andreessen Horowitz, Trinity Ventures

Gabor Cselle - ex-DrawChat, Google (Gmail, Android). Founded Namo Media (acq by Twitter), reMail

(acq by Google). ex-VP, Engg at Xobni. ETH Zurich 2006

Tural Badirkhanli - Founded Mobibox, Queenli. ex-Google, AdMob. Comp Sci, MIT 2008

Provides solutions that lets app developers easily add native advertising to mobile apps. These native

ads integrate with the site's content to offer a less intrusive and more seamless advertising experience

than banner ads. ex-Google and AdMob team. Acquired by Twitter in June 2014 for a speculated $50M.

Page 11: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

giftgaming

In-Game app gifts.

Cambridge ⋅ 2013 ⋅ 2 employees

Nick Hatter - ex-Director at Gamer Developer Exchange Ltd.

Giftgaming allows advertisers to donate in-game items to players as a form of advertising to create

positive brand engagements with players. It lets game developers boost their in-app purchase revenue

by allowing advertisers to purchase them in bulk for players and results in greater customer retention.

TechCrunch London Meetup's Overall Winner.

Page 12: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

ADSNATIVE

SSP for native ads

Berkeley ⋅ 2012 ⋅ $2M ⋅ 9 employees

Investor: Techstars, InterWest Partners, ONSET Ventures

Kuldeep Kapade - ex-MotionMath. UC Berkeley 2013

Satish Polisetti - Co-founded Picatcha. ex-MdotM, Amobee. UC Berkeley 2011

Dhawal Mujumdar - ex-Picatcha. UC Berkeley 2011

AdsNative is the native ads platform that allows publishers to better monetize their websites and applications through

contextualized and visually integrated native ads. Displays sponsored stories, popularized by Facebook and Twitter,

to the rest of the web and mobile. Claims native ads are 8x more effective than display ads, and publishers earn 4x.

Page 13: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

AVOCARROT

Native mobile ads

San Francisco ⋅ 2012 ⋅ $161k ⋅ 4 employees

Investors: Collider12

George Eracleous - ex-Bloomberg. Imperial College 2012

Conno Christou - ex-MD, Carouzzel. Imperial College 2012

Provides a mobile ad network for independent app developers using native ads. Developers can

integrate the SDK instantly and start monetizing their app with native ads, not hurting the user

experience. For both iOS and Android apps. Incubated at Collider12. Named 'The Next Big Thing' at

ad:tech London. Has offices in SFO and London.

Page 14: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

MEDIASPIKE

Product Placement Ads in Games

Mountain View ⋅ 2011 ⋅ $5.2M ⋅ 17 employees

Investors: Google Ventures, Venture51, 500 Startups, Raptor Ventures, CMEA Capital, Team Downey,

EchoVC Partners, Andreessen Horowitz

Blake Commagere - Advisor at 500Startups and other ventures. Founded DeezGames, Ohai, Mogad.

Rice University 2000

MediaSpike provides a native monetization platform for applications, with a focus on social and mobile games.

For application developers, integration involves using one of the MediaSpike SDKs to interact with the

MediaSpike backend. Brands and agencies can then search by several parameters for appropriate placements

through the MediaSpike dashboard. Placements are made by selecting an available placement, uploading the

appropriate asset(s), previewing the placement and then submitting the placement to the developer through the

MediaSpike dashboard. Once submitted a placement is reviewed and approved by the developer. Analytics for

live placements are tracked and viewable through the MediaSpike dashboard. As of Oct 2013, the company

claims its networks reaches 20 million unique users.

Page 15: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

POCKET CHANGE

Virtual Currency Platform.

San Francisco ⋅ 2011 ⋅ $6.4M ⋅ 3 employees

Investors: Google Ventures, First Round Capital, Baroda Ventures

Myles Binford - Owner at Myles Binford Enterprises, Llc. Founder & CEO at Integrated Marketing Labs.

Founder & President at Pür Detox & Recovery.

Pocketchange is a mobile app monetization platform which rewards users with pocket change. App users

receive valuable rewards for playing their favorite games or utilizing productivity-focused apps. For

developers, the platform offers an opportunity to increase engagement and thus to drive additional

monetization through additional advertising or in-app purchase revenue. It also offers the developers a

dashboard to manage campaigns, target users all through a self-service platform. It was earlier known as

Lunch Money.

REWARDS THAT TRAVEL WITH YOU

Think American Express points, but earned across

your mobile apps.

Page 16: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

ADTILE

An all-new mobile advertising experience for a world on the move

Los Angeles ⋅ 2010 ⋅ $7.2M ⋅ 8 employees

Nils Forsblom - Founded Modified Systems, Photopoll, Fruugo. Holds patents

Adtile (earlier a product of TenFarms) is an ad network that delivers native ads in smartphone apps

through iOS and Android SDKs. Also offers a white label news media solution called Adtile White.

Provides ad units in different formats for publishers to use - Weather, Touch experience, Kinetic Ads for

Moto360. In Jan 2014, launched Motion Ads that take advantage of a smartphone’s GPS, gyroscope,

motion coprocessor, accelerometer and digital compass for users to interact with their ads. Has offices

in USA and Finland. Launching a online marketplace for pre-designed and pre-coded Adtile motion ads

in Fall 2014.

Page 17: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

KIIP

In-app rewards network

San Francisco ⋅ 2010 ⋅ $15.4M ⋅ 64 employees

Investors: True Ventures, Hummer Winblad Venture Partners, Crosslink Capital, Venture51, Transmedia

Capital, Verizon Ventures, Relay Ventures, Digital Garage, DG Incubation, American Express

Brian Wong - Founder, Kiip. University of British Columbia 2009

Courtney Guertin - Co-founded EightBit, Kiip, En Masse. ex-Digg. University of Minnesota 2002

Provides rewards in mobile apps for brands and advertisers to reach out to consumers. Offers a self-

service ad platform for advertisers to create and push rewards in mobile apps. Its network reaches 70

million users across a network of more than 1,500 games and apps. Partnered with digital agency VivaKi

in March 2014.

Page 18: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

APPSFIRE

Native App Advertising Platform

Paris ⋅ 2009 ⋅ $4.6M ⋅ 18 employees

Investors: Lerer Ventures, IDInvest Partners

Ouriel Ohayon - ex-Ebuzzing, Outbrain Inc., LGiLAB - LightSpeed Gemini Internet Lab

Yann Lechelle - ex-KickYourApp, The Founder Institute, ETHERYL

Earlier a leading mobile app discovery and promotion platform, at end of 2013, Appsfire shifted its

business to provide native app advertising solution for developers and publishers. Introduced its in-app

app-install ad units Ura Maki(inside out slider) and Sushi(full-screen) and an innovative pull-screen ad unit

that shows ads when users pull screen to refresh a page.

Page 19: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

SHARETHROUGH

In-feed advertising exchange.

San Francisco ⋅ 2008 ⋅ $28M ⋅ 102 employees

Investors: Baseline Ventures, FLOODGATE, North Bridge Venture Partners, SV Angel

Dan Greenberg - Co-chair of Native Advertising Committee, IAB. ex-Mozes. Forbes 30 under 30. Stanford alumnus.

Rob Fan - Stanford 2007. John Hopkins 2003

Sharethrough powers in-feed ads for premium publishers across mobile and web platforms. Enables its publisher

partners to monetize web & mobile properties using the Sharethrough Advertising Exchange for native ad

placements across video, editorial and social content. Customers include top brands like Pepsi, Levis, Nestle and

major publishers like Forbes, Business Insider, and Time Inc. As of Jan 2014, Sharethrough network reaches 227

million unique visitors each month, including 119 million on mobile.

Page 20: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

TAPJOY

Mobile Advertising & Monetization

San Francisco ⋅ 2007 ⋅ $70.6M ⋅ 350 employees

Investors: InterWest Partners, North Bridge Venture Partners, D.E. Shaw & Co., Rho Capital Partners, J.P.

Morgan

Steve Wadsworth - ex-Slacker, Disney. UCLA MBA.

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization

opportunities for app publishers, while delivering engaged consumers to brands and advertisers. Tapjoy has a

reach of more than 450M (December, 2013) mobile users each month and its “Mobile Value Exchange” model

allows users to receive premium content in exchange for their engagement with advertisements.

Page 21: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

KARGO

Mobile Publisher Platform.

New York City ⋅ 2003 ⋅ 132 employees

Harry Kargman - Corporate Strategy at Intertainer. A.B., Computer Science and Government - Harvard University

1997.

Kargo is a mobile brand advertising platform which helps companies to build, host and maintain their mobile sites and

apps. Kargo’s product suite includes exclusive site skins, rich media activations, mobile video and social media

integrations. From the company’s partnership with Moat it offers brand measurement to advertisers, Grapeshot for

contextual targeting, Lotame for audience targeting. It offers vertical alliance with premium publishers, ad units and

platforms and rich media and native advertising solutions for publishers. The client base has 150 companies including

Meredith, CBS, Spin Media, Warner Brothers and Guggenheim.Kargo is the 2013 Red Herring Top 100 Tech Winner

and has won OnMobile Top 100 for three consecutive years. In addition, the company received the the 2010 Mobi and

DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award

for Best Mobile Marketing Campaign. Headquartered in New York, it has offices in Chicago, Los Angeles and Boston.

Page 22: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

Mobile Marketing - Native Ads

COMPANY FOUNDED

Kixer 2014

PubNative 2014

Namo Media 2013

Gift Gaming 2013

AdsNative 2012

Avocarrot 2012

MediaSpike 2011

Pocket Change 2011

AdTile 2010

Kiip 2010

Appsfire 2009

Sharethrough 2008

Tapjoy 2007

Kargo 2003

NativeX 2000

NATIVEX

Native advertising network in mobile games

Sartell ⋅ 2000 ⋅ 115 employees

Andy Johnson - ex-President, CMS Networks and Fingerhut (acq by Federated)

Ryan Weber - ex-CEO and Founder at Freeze.com

NativeX (started out as w3i, rebranded in March 2013) is a mobile advertising network that specialises in

native ad formats that seamlessly blend in with the user’s game or app, delivering higher revenues for

developers. The NativeX platform includes a predictive analytics engine that analyses multiple user variables

to optimise ad placement and deliver higher returns. In October 2013, NativeX announced a new SDK that

enables native ads within games. Named a VentureBeat Top 10 Mobile Ad Network by mobile game

developers.

Page 23: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

At Tracxn, we have tracked 100+ Mobile Marketing

startups. Existing subscribers can see the detailed

profiles of the companies in the Mobile Marketing Feed

RTB: Bid Tech, RTBiQ, Mobtick, AppLovin, eclipse.io, CrossInstall, TapSense, Go2mobi, Smadex, Jampp,

SmobiAd, PocketMath, TapIt! by Phunware, adsmobi, Apsalar, Trademob, Airpush, AdTheorent, RunAds,

StrikeAd, MobFox.com, Vserv.mobi, MdotM, Fiksu, byyd, Inneractive, Nexage, AdIQuity, Flurry, Smaato | Cross

Device: Crosswise, Appier, Adcade, BlueCava, Drawbridge, Tapad, Phunware, Struq | Deep Linking: AppLinks,

AppURL, URX, Deeplink, SPARQ | Retargeting: PushSpring, TapCommerce, SilverPush, ActionX, RET4RGET,

OtherLevels | Attribution: AdTrib, adjust.com, Tapstream, AppsFlyer, Ad-X Tracking, HasOffers, ….

Page 24: Mobile Marketing Startup Landscape

Deal Discovery Made Easy

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