mobile marketing tactics to convert consumer clients - lawmarketing.com - 2-12-15
TRANSCRIPT
A webinar presented by
Mobile Marketing Tactics to Convert Consumer Clients
5 cool ways consumers are using cell phones
Start your car remotely
Pay for your coffee
5 cool ways consumers are using cell phones
Avoid speed traps
Digitize business cards
5 cool ways consumers are using cell phones
GenerateNew Business
THEN
Computer
22-inch screen
The change in how consumers communicate
NOW
Cell phone
Text
3x4-inch screen
• Average person uses mobile phone 1 hour and 52 minutes per day– More time than watching TV
• Local mobile searches exceed desktop searches
• Half of all mobile searches lead to a purchase
Mobile users are obsessed
• Jan. 2015: Telling Webmasters to “fix mobile usability issues”
• Google penalizes sites with a bad mobile experience.
Google sending warnings about mobile unfriendly sites
Really unfriendly!
• Google labels sites that are mobile friendly
• Mobile-friendly sites likely to get rewarded with a ranking boost
How Google is driving traffic to mobile sites
5 essential elements of a mobile website
1. Click to Call Button
2. E-mail Firm Button
3. Interactive Map Button
4. Easy Drop-Down Navigation
5. A “mobile moment” or branding experience
“Mobile moments" and "brand experiences" that generate files
• Message viewable in one glance.
• Anticipate their needs and motivations
• Something to act on immediately
• Giveaway: printout, picture, checklist, guide
• Give people something to sign up for
“Mobile moments" and "brand experiences" that generate files
• Message viewable in one glance.
• Anticipate their needs and motivations
• Something to act on immediately
• Giveaway: printout, download, checklist, guide
• Give people something to sign up for
“Mobile moments" and "brand experiences“
Hangouts On Air -Broadcast for freehttps://plus.google.com/hangouts/onair
“Mobile moments" and "brand experiences“
“Mobile moments" and "brand experiences“
• The hottest, most social content on the web.
• The kinds of things you'd want to pass along to your friends.
• Listicles – “26 Pictures That Will Give You Some Peace”
• Questions – “Can You Guess The Jelly Belly Flavor From A Photo?”
• Pictures & emotions --“Grieving Parents Are Photographing The Final Moments With Their Dying Newborn
• 41% of mobile searches are local
• 81% lead to action
PI and criminal defenseespecially benefit from the mobile web
PI and criminal defenseespecially benefit from the mobile web
Getting positive online reviews with a mobile phone
• Most law firms will underinvest
• Google, Facebook, Twitter
• 70% of mobile searches lead to action on a website within one hour
• Consumers are less likely to comparison shop when using a mobile app
• Facebook mobile users continue to exceed Facebook desktop users
Mobile Advertising
• Most law firms will underinvest
• Google, Facebook, Twitter
• 70% of mobile searches lead to action on a website within one hour
• Consumers are less likely to comparison shop when using a mobile app
• Facebook mobile users continue to exceed Facebook desktop users
Mobile Advertising
• Sending and reading texts is #1 use of mobile phone
• 95% of text messages are read within minutes of receipt
• 30% of consumers interact with a brand via text message
Supplement to Email marketing
Appointment reminders
Mass text messages
Join your mailing list
8 trillion text messages are sent every year.Did your firm send one?
Join your mailing list
• Easier & less intrusive than a phone call
• More likely to be read• Keyword = call to action• Web signup widget: join marketing
list by typing phone number• $49/month for 1,000 messages
and a custom keyword
• Plan mobile website first
• Create your mobile moment– printout, picture, checklist, guide
• Get online reviews on mobile phones
• Start advertising
• Send text messages
What do to next
