Urban Airship

Owning the Mobile Moment

Tom GodfreyEnterprise Sales Manager - Travel EMEA

It’s great news..

Mobile’s not just here. It’s everywhere.

But most apps fail to engage…

… the best apps are purpose-built to engage.

Think in mobile moments.

Help your customers:

DiscoverLearnConsiderEvaluate

SelectShareTrackExplore

SaveSolveExperienceEngage

Serve before you sell.

Platform for brand-driven mobile engagement

Messaging & Content Delivery Digital Wallet

Audience Segmentation & Integrations

Push Notifications

Purchases

Location

Preferences

CRM POS

PassbookRich PagesMessage Center Google Wallet

App behaviors

AutomationAnalytics Optimization

FIVE MASSIVE OPPORTUNITIESevery brand should grab (right now)

1

Build the largest possible addressable audience

2 3 4 5

Create a mobile moment…

And mobile can make magic!

Find value in the micro-moments

Onboard

Mobile powers your customer’s journey3 phases of mobile engagement

First app open

Your App

Welcome Series

ActivateOnboard

Mobile powers your customer’s journey3 phases of mobile engagement

First app open

Tried app/ favorited item

Behaviour

Your App

Welcome Series In-App

Subscription

Mobile powers your customer’s journey3 phases of mobile engagement

Haven’t openedapp In 30 days

First app open

Tried app/ favorited item

BehaviourNew

loyalty level

Retain / ReactivateActivateOnboardYour App

Welcome Series in-App

Subscription

1

Consolidate disparate channels

2 3 4 5

Most brands are reacting to mobile moments

SEO and search

ads

Go viral

and ads

Followersand ads

Likesand ads

Email and banner

ads

Searchthe web

Watchvideo

Real-time updates

Follow friends

Explore content

Your Brand

We help create & own mobile moments

Videocontent

Real-time updates

Fanpage

s

Related content

Urban Airship

Your Brand

Websites & campaigns

Nike Soccer’s “brandstream” in the app

Meet at the chosen channel

Delivered via message center & rich app pages

Train customers to come back with value

1

Prepare for the rising notification economy

32 4 5

Notifications are the remote control for apps

Notifications are now actionable

User creates the control

Streamlining your customer’s lives.

1

Unleash the power of location

42 3 5

Location is what makes mobile … mobile

Location is what makes mobile … mobile

1

Capture your share of the digital wallet

52 3 4

Send coupons, tickets & loyalty cards to mobile

Work together to make hero brands

Alaska Airlines makes mobile connections

RESERVATIONS CHECK-IN BOARDING PASSES

GATECHANGES

FLIGHT UPDATES

The new era is here

Tom GodfreyEnterprise Sales Manager - Travel EMEA