1. 1. MOBILE MARKETING VS TELEMARKETINGCold calling is a sign of desperation!!! By: Hawk, TWITTER: @HAWKNINE blog.telekomxchange.com www.telekomxchange.com 10/2/2012
2. 2. TOPICS STATE OFTELEMARKETING WHAT IS SMS? GLOBAL MESSAGINGREVENUES Consumer reaction tomobile ads ERICSSON REPORT Most Effective MobileSales Promo/DirectResponse Campaign THE NEXT 4 BILLION(MENA REGION) THE GROWTH OFSOCIAL MEDIA CALL TO ACTION MOBILE MARKETING VS TELEMARKETING Tips and tools for creating a solid Mobile Marketing1/10/12campaign
3. 3. STATE OF TELEMARKETING Is telemarketing dead? "Cold calling is over. The only people who dont realizeit are the people still making them. Or worse - theirbosses" (Jeffrey H. Gitomer) By: Hawk 10/2/2012
4. 4. STATE OF TELEMARKETING Nearly 50 million Americans have placed themselves on the National Do Not Call Registry, in an effort to keep the phone solicitors at bay. Whats more, the governments new Telemarketing Sales Rule requires marketers to undertake the onerous and costly task of checking their lists against the Do Not Call list each quarter and purge any proscribed numbers.They also must ensure that companynames and phone numbers appearon caller ID displays. The penaltiesare stiff: some $11,000 in fines pererrant call.10/2/2012By: Hawk
5. 5. STATE OF TELEMARKETING Cold calling is a sign of desperation, lack ofimagination most of all self denial Common places and countries where telemarketingis strong or a no other option job for thelocals, these places have many similarities but onestands out; POOR ECONOMY OR LACK OF OPPORTUNITIES!Majority of the telemarketers truly despise their job;they are either school drop out or people who aredeprived of opportunities; nevertheless these peopleare not happy and dont like their job = knowing thisguess whos calling for dinner; well yes not a very By: Hawk 10/2/2012positive person!
6. 6. What is SMS? Short Message Service Delivers 160 characters in WesternLanguages 7.8 trillion SMS trillion messages were sent in2011. SMS traffic is expected to reach 9.6trillion in 2012 By 2013 worldwide SMS revenue is forecastto break the USD 150 billion mark for the firsttime next, and will continue to grow for thenext two years. Portio says: SMS is not dead. SMS is stillthe king and will remain so for some time tocome Informa (May 2012): 5.9 trillion SMSmessages were sent in 2011. SMS traffic isexpected to reach 9.4 trillion messages by2016. However, Informa forecasts that SMSsshare of global mobile messaging traffic willfall from 64.1 percent in 2011, to 42.1 percentin 2016, as it loses share to mobile instantmessaging (IM).By: Hawk10/2/2012
7. 7. Global messaging revenuesPortio Research (Febuary 2012): The worldwide mobileJapan rules the roost when it comes to mobilemessaging market is worth US$202 billion in 2011, rising to advertising, based on its highly developed mobile$310.2 billion in 2016. Asia Pacific generated the highestWeb.Mobile marketing and advertising expenditures inmobile messaging revenues in 2011. In 2011, the mainJapan in 2009 was 103.1 billion Yen, thats US$1.14contributors to messaging revenues were SMS 63.5billion (according to Dentsu). Year-on-year growth waspercent; MMS 15.3 percent; Mobile email 16.2 percent and12.9 percent. There are lots more juicy stats in thismobile IM 5.0 percent.Guide to mobile in Japan More than half of U.S.Informa (May 2012) predicts that the IM market will bemobile ad spending is local.worth US$16 billion in 2016, of which mobile operators will BIA/Kelsey (June 2011): U.S. mobile ad spending willtake 54 percent of revenues and OTT messaging service grow from US$790 million in 2010 to $4 billion in 2015.Local ad spend will grow from US$404 million to $2.8providers, such as WhatsApp and iMessage), will take 46 billion.percent. Also in 2016, mobile e-mail will generate $32 This makes locally targeted mobile ads 51 percent ofbillion in revenues and MMS $20.7 billion.overall U.S. mobile ad spending, growing to 70 percentby 2015. 10/2/2012By: Hawk
8. 8. Consumer reaction to mobile ads How many people see and react to mobile ads?According to consumer research by The MMA andLightspeed Research (October 2010), inUK, France and Germany, 45 percent ofconsumers (especially younger people) noticedmobile advertising and of these, 29 percentresponded to it. Of those that responded to theads, the following went on to make a purchase:Germany 49 percent; UK 47 percent; and France22 percent. The most effective form of ads was opt-in SMS inthe UK (40 percent said they were more likely torespond to these) and in France (21 percent);while in Germany it was mobile Web ads (27percent). Time sensitive special offers or discounts(especially m-coupons) were most likely to lead topurchase. People were most likely to purchase mobilecontent such as applications, music and games.By: Hawk 10/2/2012
9. 9. ERICSSON REPORTBy: Hawk10/2/2012
10. 10. Most Effective Mobile Sales Promotion/Direct Response CampaignWinner: Pepsico/Rabarba for PepsiContent in a Bottle. Summary: Uniquecodes were found under the lids of Pepsibottles. By: Hawk 10/2/2012
11. 11. Most Effective Mobile Sales Promotion/Direct Response CampaignMost Effective Mobile Advertising CampaignWinner: Fetch Media and Sony ColumbiaMusic for the launch of Calvin Harris & Kelissingle Bounce.Summary: The only promotion for the newCalvin Harris single was via mobile advertising. By: Hawk 10/2/2012
12. 12. Most Effective Mobile Sales Promotion/Direct Response CampaignMost Effective Tablet ApplicationWinner: BSkyB for Sky News for iPadSummary: Sky News for iPad is an app builtaround live events and breaking newsdisplayed. By: Hawk 10/2/2012
13. 13. THE NEXT 4 BILLION (MENA REGION) By 2016 Africa and Middle East will overtake Europe as the second largest region for mobile subscribers .By: Hawk 10/2/2012
14. 14. THE GROWTH OF SOCIAL MEDIA If FACEBOOK WAS A COUNTRY IT WOULD BE THE WORLD 3RD LARGESTBy: Hawk 10/2/2012
15. 15. MOBILE MARKETING VS TELEMARKETING REALITY CHECK; SOMEBODY NEEDS TO BE SOLD!!!By: Hawk 10/2/2012
16. 16. STILL DONT GET IT?By: Hawk 10/2/2012
17. 17. WINNING THE RACE!By: Hawk10/2/2012
18. 18. CALL TO ACTION!!!Example: Mike doesnthave much money buthe created a mobilemarketing campaignwith his FACEBOOKNETWORK of friends; hebegan promoting hisproducts and knowhow to his FACEBOOKfriends! By: Hawk 10/2/2012
19. 19. CALL TO ACTION!!! Another smart thingMIKE TOLD HIS FB Mike did; along withFRIENDS BY SMS "BUYhis message heEVERYTHING WHOLESALE posted a link on hisFOR THE REST OF YOUR site or BlogLIFE"!!! HIS PROSPECTS ARE DEFINITELY WARMER THEN IF HE USED THE OLD DEAD WAY OFSimple the guy saved time and cut down the sales STRAIGHTprocess by 70% TELEMARKETING!By: Hawk10/2/2012
20. 20. CALL TO ACTION!!!By: Hawk 10/2/2012
21. 21. CALL TO ACTION!!! MIKE MADE IT!!!By: Hawk10/2/2012
22. 22. TILL NEXT TIME! LET YOUR IMAGINATION FLOWBy: Hawk 10/2/2012