mobile matters: 5 ways to optimize your marketing strategy for a smaller screen | wfa 2016

Mobile Matters:5 Ways to Optimize Your Marketing Strategy for a Smaller Screen

2016 WFA CONVENTION & TRADE SHOW

Presented By Amanda Severs & Zack WrightJanuary 5, 2016

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Follow along!bit.ly/WFARHP16

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“Mobile to overtake fixed Internet access in 2014…”

Mary Meeker

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Said in 2008...

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MOBILE SEARCH:The Starting Point for

Selling Tickets.

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50%of event and

venue searches occur on mobile

devices.

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79%of entertainment ticket

buyers consult their phone during the

purchase process.- Google

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2

MOBILE WEB:Simpler.Smaller.Faster.

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In the past year alone, websites have seen:

+50% mobile sessions

-18% time spent per visit.

- Google

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3

MOBILE MESSAGING:Stop Checking Email on Your Phone… Look Up!

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People spend an average

3 secondsscanning each email on their

phones.

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The average conversion

rate for SMS marketing is

8%

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4

MOBILE TICKETING:Tickets When You Want,

How You Want

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Mobile conversion rates have increased

29% in the last year

- Google

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5

MOBILE ON-SITE:WiFi

UpsellsContests

Activations

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31%of fans aged 18-34 spend

half their time at a concert or live event on

their mobile phones.- Harris Poll Survey

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2K IMPRESSIONS

400 CONVERSIONS

77% LIST GROWTH

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How you can get started TODAY...

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Perform a search for your fair or event on your mobile device.

Visit your website and try to purchase a ticket.

Test EVERYTHING… on your phone.

Look at your Google Analytics every week.

Explore third party options.

Say hello.Ready to get started?

[email protected] | rockhousepartners.com

Amanda Severs Director of Client [email protected]

Zack Wright Sr. Account [email protected]

mailto:[email protected]

http://rockhousepartners.com/

mailto:[email protected]