Mobile Gaming

Revolution

November 2015

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Messaging is a crucial trend for the gaming industry

expanding into the mobile market.

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100%

192%

320%

617%

844%

100%

107% 112% 118% 123%

102% 106% 116%158%

2011 2012 2013 2014 2015

Mobile Messaging MAU* Online Gambling Market Fantasy Sports Players NA

*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype, Snapchat, Viber, Line, Kakaotalk** Google Trends for “Fin Tech” and “Fintech”

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• MDKs push technology decreases server load

• Server automatically calculates new points for bets, as

soon as updated information is available

• Results are pushed to users’ devices instantly

Heavy server load through user’s manually

refreshing the app

Bad user experience, constant action required

Simultaneous push notifications cause load

peaks

• MDK’s infrastructure always displays the latest data

• No need anymore for manual updates without

knowing, if new data is available

• 14% load reduction

• MDK’s push nofitications can be distributed over time

• User bacthes allows smooth loads and behavior stearing

MDK’s infrastructure solves three issues mobile

gambling applications commonly face.

Our vision – Supply the infrastructure for mobile

gambling through live messaging interaction.

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How to use messaging to

captivate users?

How to reduce server load

and increase app speed?

How to use mobile to

optimize user experience?

White Label Messenger

Instant

Messaging

Content &

Data Sharing

Low Power-

Consumption

Security &

Encryption

Introducing MDK: a white label messaging infrastructure

for messaging & context rich applications.

Highly scalable infrastructure,

capable of absorbing any growth

needs and designed to seamlessly

integrate with third party services.

Safety & Encryption

All communication and data is

encrypted and hosted using industry

security standards.

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Messaging

Send text, audio, picture and video

messages to single contacts or

groups.

User Profiles

Provide complete user profiles,

including customisable themes and

third party social media integration.

Content & Data Storage

Securly upload, store & send content

within the MDK infrastructure or

through third party services.

Events

Create and manage events for

private and public audiences

featuring automatic reminders

Use Case: “Gambify” – Social betting with

your friends.

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1 2 3 4

Predict Match

Results

See Friends’

Predictions

Compete With

Your Peers

Chat With Your

Friends

Transforms mobile gambling into a social experience on

Use Case: Fantasy Football Messenger –

Increase mobile engagement

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Push Technology Advantages

Increased stability

Reduced server costs

Improved user experience

Seamless integration

Enabled features

Current Application MDK Add-Ons

Compete with friends Social Messaging

Performance Tracking Full Context Analysis

Live Drafts Simultaneous Content

Sharing

Game Updates Push Notifications

News & Research Adaptive Subscriptions

> 50% of NFL fantasy players use the mobile app

MDK creates a truly immersive mobile experience

Messaging & social features increase user engagement

MDKs feature set is to provide opportunities to build

messaging platforms and allow third party integration.

MessagingSend text, audio, picture and video

messages to single contacts or groups.

User ProfilesProvide complete user profiles,

including customisable themes and

third party social media integration.

Location ServicesShare specific location data and geo-

tag messages by activating the

location services functionality.

Content & Data StorageSecurley upload, store & send content

within the MDK infrastructure or

through third party services.

Authentification & VerificationSecured user authentication via

validated phone numbers or social

media profiles.

NotificationsPush notifications for messages and

events to specific contacts or groups.

VOIPTransmit voice data and set up

mailboxes for missed calls.

Third Party Services Integrate third party content platforms,

such as YouTube and allow sharing of

internal data to outside web properties.

EventsCreate and manage events for private

and public audiences.

Polls & RemindersAllow the creation, sharing and

exporting of context based polls and

reminders.

Streaming & ConferencingStream video and voice live to follower

audiences or within a private and

secure environment.

Location Search & DiscoveryImplement any number of location

based search and discovery features.

PaymentsSend and receive money through third

party payment wallets, such as Google

Wallet or PayPal.

Content PlatformsBuild a content platform and

marketplace, to allow the exchange of

user generated content.

Voice RecognitionTransform audio into text.

Follower ChatsEnhanced administrative capabilities

for VIPs, themes and events.

AnalyticsAdvanced user administration and

analytic capabilities.

Translation ServicesEnhance your communication

capabilities with translation from

services such as Google Translate.

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ture

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The MDK architecture – Providing a full stack mobile

environment solution.

1

2

3

4

2. MESSAGING BACKEND

Highly available server cluster

3. SERVER INFRASTRUCTURE

Lightweight communication

protocol based on MQTT

1. MESSAGING PROTOCOL

Client integration via APIs

and cross platform SDKs

4. CLIENT INTEGRATION

Highly scalable messaging

application server

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The MDK architecture is flexible and designed to

integrate third-party sources and content providers.

MDK Services

Databases

Contacts

Third-Party Services & Content

Providers

Cloud based On-premise

MessagingPush

Notifications

Profiles3rd Party

Integration...

Analytics Administrative Services

MQTT / HTTP API

MQ

TT

/ H

TT

P A

PI

Multi C

hannel M

essagin

g

Gambling &

Betting

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In a nutshell: Context messaging

technology for full mobile opportunities.

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A mobile, feature-rich messenger front-end

1. Social, interactive, context-dependent engagement.

2. High retention rates and customer insight creation.

3. Secure encryption and an efficient, reliable infrastructure.

US Office

101 West Broadway, Suite 110,

9101 San Diego, California, USA

German Office

Borsigstraße 9

10115 Berlin, Germany

MDK Labs GmbH

Kilian Thalhammer

Email: kilian.thalhammer@mdk.io

Phone: +49 160 47 84995

Russian Office

Sheremetyevskaya 6 bld. 1

129594 Moscow, Russia

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