O p e n in g @ Th e S t u d io s9 /0 /2 0 1 0

B a c k in t h e m id d le o f la s t. . .c e n t u r y

When people got their first glimpses of a world that looked like this

And the internet was still an idea

high design looked like this

And users pretty much all looked like this.

MIT in 1962

A group of researchers were building this computer.

What made this machine special:

3.It had a display and a light pen4.And together they work like a touchscreen

These researchers had set themselves a challenge >>

“ - Im p r o v e h u m a n c o m p u t e rc o m m u n ic a t io n ”

Meanwhile,

next door they were just about to get their hands on the very first one of these, also a computer.

A group of students gave themselves a very different challenge >>

“ S h o w o f f o u r n e w t o y ”

A shoot-em up computer game they called spacewar. That Is remarkably fun to play.

SKETCHPADExpert led

Interaction driven

Centralized coordination

Individuals

Closed participation

SPACEWAR!User led

Experience driven

Decentralized coordination

Groups

Open participation

N e w M e d ia & C o m m u n ic a t io n( )e m e r g in g m e d ia

Joost Landsheere

. . .F a s t f o r w a r d t o t h e p r e s e n t

Th e w o r ld lo o k s lik et h is

Th e in t e r n e t is a …r e a lit y

H ig h d e s ig n n o w lo o k s lik et h is

– An d u s e r s w e ll t h e y lo o k lik e p r e t t y m u c h

.An y t h in g t h e y w a n t t o

?Wh a t is o u r c h a lle n g e

Fragmented Media

Consumers get in control

Changes every day

Technology in a human context

New ways to connect

New ways to move

New ways to consume

M a k in g c lie n t s s u c c e e d …t h r o u g h s t r a t e g ic c r e a t iv it y

Fragmented Media

Consumers get in control

Changes every day

Technology in a human context

New ways to connect

New ways to move

New ways to consume

?H o w d o w e c r e a t e m o b ile

Triggered by continuous innovation .

Source: Charles Leadbeater – We Think

It’s not only about technology …

But about technology in a human context.

Bring your brandTo your customers

heartBecome the brand

Th in k m o b ile …

Define goals & strategy

map your Target Group

Explore requirements and restrictions

Research & Discover the environment

Know your audience

…D e s ig n m o b ile

Design strategic creative concepts

Create concrete ideas

Based on stories for people

“a mobile strategy and approach

is guided by the users”

In the context of where they are

Connect where your customer is

C r e a t e m o b ile c o n n e c t io n s …

Deliver solutions with stable platforms

Build Easy to use solutions

MOBILE MESSAGING

• SMS votings

• SMS & TV

• SMS & Win

“ with the diversity of consumers, screens and ways to connect,

You need to …”

MOBILE ADVERTISING

• Mobile Internet

• Advertising

• Mobile Content

• Direct SMS / MMS

MOBILE MARKETING

• Augmented Reality

• Shotcodes

• Bluetooth Marketing

• Digital Graffiti

• Mobile tickets / coupons

• Mobile applications

Th e w o r ld a n d m o b ile b e c o m eO N E

Wh a t d o p e o p le t a k e w it h t h im if ?t h e y g o o u t

!!Th a n k y o u

Any Questions ?Or do you want a more in depth talk ?

joost@mobileminds.be

+32 (476) 29 40 49