mobile monday dus mobile cloud for enterprise-final-print
TRANSCRIPT
Name
Date
Version
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
Mobile Cloud coming to the EnterpriseExamples and Foresight
Dr. Peter DeckerSymphony Teleca Corporation
Düsseldorf – „Mobile‘s Coming to the cloud“
Symphony Teleca in 60 Seconds
Our Markets and Customers
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
Telecom, Internet & Media
EnterprisesMobile and Connect Device Makers
Independent Software Vendors
• Microsoft• SAP• Oracle• BMC• Vmware• Lawson• Misys• Redhat• Torex Retail• Escalate• Concur
• Intel• Ericsson• Nokia• Samsung• HTC• TIVO• Qualcomm• Marvel• Motorola• Broadcom• Freescale• Texas Instruments• LG• Sony Ericsson
• GE• Chevron• Morgan Stanley• Bank of America• Bloomberg• Subway• Pfizer• Xerox• BMW• Caterpillar
• Google• AT&T• BT• Verizon• The Wall Street Journal• MSNBC• Barrons• AOL• ABC• Sports Illustrated• MTV• Orange• CSC• Yahoo• Virgin Media
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Connected Device Solutions and Services
Consulting
Integration
Platform Extension
Optimization
App Development & Porting
Verification
Maintenance
Delivery
Centers
Local Team
Scaleable Project Setup
Customer
Symphony Telecaaround the world
5Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
• 6000+ employees
• Local engineering in Americas, Europe, Asia
• Off-shore Design Centers in Poland, Russia, India, China
• Head Office in Palo Alto
Bochum Nürnberg
Symphony Teleca in Germany
What is a “Mobile Cloud” service?
6
Infrastructure(as a Service)
Platform(as a Service)
Software(as a Service)
Clo
ud
Man
aged
b
y V
end
or
Ente
rpri
se
Man
ager
s
Cloud Type
PortabilityMobileCloud ?
Networking NetworkingNetworking
Storage StorageStorage
Servers ServersServers
Virtualization VirtualizationVirtualization
O/S O/SO/S
Middleware MiddlewareMiddleware
Runtime RuntimeRuntime
Data DataData
Applications Applications Applications
Locked-in
some
full
Group: Mobile Cloud
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 7
Purpose: Exchange expertise, highlight innovations, identify structures on Mobile Cloud
Forum:Mobile Cloud DefinitionMobile Phone OS LandscapeMobile CloudEnterprise Mobility M2M … Facebook of ThingsReal Time Mobile Cloud New Business ModelsMobile Cloud – Events
Group:Created in April 2011Members: exponential growth
http://www.xing.com/net/mobilecloud
8
Computing
Internet
Mobility
2010 .. 20121994 / 19951980 / 1981
Mobility and Mobile Cloud:
The next innovation wave ahead
Cloud
Mobile
Cloud
Some CIOs see Mobility in Enterprise as !!! “the next IT-Tsunami” !!!
Because:
• Still open items with the last waves
• Continuous change keeps IT busy
• Organisations change their business processes on regular basis
• High dynamics in security threats and cost components
• Cloud Services in general are seen as a threat
• Lack of own competence / Interworking not understood
• Lack of control
• Privacy concerns
• => 80% of the organizations DO NOT have their business processes reflected in their IT-systems
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
9
3 Steps to take the mobilility wave
10
No Mobile Support
3.) Business innovation by mobile technology
1.) Protect your businessfor the use ofmobile technology
2.) Integrate mobile technologyto your business
Mobility
Ideal Setup for Step 1Protect your business
11
1.) Protect your businessfor the use ofmobile technology
Ideal Setup for Step 2Integrate Mobility
12
2.) Integrate mobile technologyto your business
13
AP
I
Mobile Application Platform
Developer IDE
Device Framework
Enterprise Integration Framework (Oracle /SAP / SalesForce)
Mobile Development Services
Mobile Application Development
Application Development Management
Application Testing
Mobile App Certification
Enterprise
Enterprise Infrastructure- Security, Authentication
Databases
Enterprise Applications
App Builder & Packager
Service API Layer
Example Step 2 Enabler: Symphony Teleca m-Suite
UI DesignDeep Device Consultancy
Deploy to App Store
AP
I
Step 2 Examples: Corporate Apps and Services
corporate
applications
M2M Solutions
mobile analytics
Transport & Retail
Industrial
Step 3: Embrace Mobility
15
No Mobile Support
3.) Business innovation by mobile technology
1.) Protect your businessfor the use ofmobile technology
2.) Integrate mobile technologyto your business
Mobility
Step 3 Examples: Mobile cloud for customers
Automotive Home
Customized
Cloud
service
Platform
Extension
Step 3 Example: Business Innovation
• 2nd biggest Discount Store Retail Chain in South Korea
• Jointly owned by Samsung and Tesco
• Less than half the number as stores as #1
• Target
• become #1
• without increasing number of stores
17
Mobile Business Innovation:
• Apps for all Smartphones
• QR Code to identify product
• Mobile e-commerce ordering
Value Proposition
• Purchase goods in subway stations
• Full shopping experience
• Home delivery
18Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
Forecast
Workforce using
tablets (BYOD)
„80% enterprises workforce will use tablets and smartphones by 2013“, Gartner
corporate
applications
„80% enterprises will use corporate apps by 2014“, Gartner
„80% enterprises will use cloud based apps by 2014“, Juniper
Marketing
Apps
corporate
mobile cloud
service
Are you prepared to ride the wave?
19
No Mobile Support
3.) Business innovation by mobile technology
1.) Protect your businessfor the use ofmobile technology
2.) Integrate mobile technologyto your business?
20
If you have questions or need further information …
… visit our site at www.symphonyteleca.comDr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
www.teleca.com