Mobile Monetization

TIMWEat a glance

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OverviewOffered Solutions

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TIMWESolutions

TIMWEServices

MobileMarketing

Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups

Mobile ad network Profiling Mobile Surveys Mobile Voting Sales Incentives Programs SMS Communication Loyalty Programs

MobileEntertainment

Solutions for monetizing and distributing content to mobile users globally

Mobile carrier portal solutions (turn-key and à la carte)

Games Applications Music Videos Photos Mobile text services

Mobile Money

Billing solutions leveraging access to the billing platforms of mobile carriers

Micro Payment solution for Digital Contents and services

Mobile Billing Solutions Mobile Micro Payment

Solutions

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TIMWE around the world

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Local Offices Countries ServedHQ

75+ countries

26 offices

280+ mobile Carriers

3Bi mobile users potential reach

Handsets Overview

Usage Habits

Russia Payments Overview

* Source mobimoney

Importance of Going Mobile

• Very high penetration of mobile,• Within mobile phones, still high penetration of

non-smart phone users,• Within Smartphone users high penetration of

users with no registered credit card on app stores,• Ease of use and safety of mobile for micro-

payments payments,• Potential of triggering impulse buy by through

mobile advertising,• Operator store fronts and internal communication

channels being strong ways of distributing content,

Ecosystem Overview

Verticals Overview

Master Aggregation Approach

User Experience in APP

In-App Payment Interface: taking the mCoin experience and easiness of use to Android Applications, mCoin experience can be even simpler and more integrated, using a one-tap buying interface.

Mobile Operator Billing In App “one tap” purchases

That’s it!

Processing...

User taps request

User is playing ...

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Fraud Management

End-User Transaction Control

(ie: 15 MOs in 10 minutes)

Partner MT Control(ie: 5 MTs per each MO in a day)

Subscription Renewal ControlOnly allows a charging attempt if the customer is subscribed

Subscription Over Charging Control(ie: Allowing only 1 charged transaction a week)

Subscription Flow Control

Assure customer opt-in for multiple channels:

WEB WAP SMS

Unsubscribe Flow Management

Provide means for customers to unsubscribe:

SMS Customer Care Tool Partner on-demand

Fraud & Subscription &

Throughout Management

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Voice of the Customer

Extend payment options

Global Geographic Coverage

Cash Advance/ centralization

Offer More payment options

Extended Geographical Coverage

Factoring Solutions to Partners

Fraud Management

Fiscal Expertise

Monetization Assessment(billing flows)

Ability to control the heavy users and the abusive behavior of the content providers

Know how to mitigate taxes for the partners

Solutions and Suggestions to increase conversion of Paying Users

Features & Services Description

What our partners are asking TIMWE

New actions about online gambling in Russia

Play Money?

User Experience PIN payments

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Start making money

fastNo technical integration

Use your own voucher

FlowGenerate your own game pins

and upload them to TIMWE

Thank you www.mcoin.com

ahmet.tosun@timwe.com

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