ONBOARDING/ACTIVATIONSHAI WOLKOMIR, ELASTICODE

HI, I’M SHAI YES, WITH AN ‘I’, NOT ‘Y’

ELASTICODE

WE HELP BUILD BETTER MOBILE PRODUCTS

FEELS LIKE PART OF YOUR APP

BASICALLY…

WE LET ANYONE! BE AN IOS DEVELOPER

FOR YOUR KPI’S! (ONBOARDING, RATING, PERMISSION REQUESTS, FEATURE WALKTHROUGH, ETC…)

WHAT IS “ONBOARDING”AND/OR “ACTIVATION”

WHY?

20% In the first session

80% In (the first) 72hrs

IT GET’S “WORSE”

“THERE IS NO 2ND CHANCE FOR…”

NO… REALLY…

WHAT IS FTUE ?FIRST TIME USER EXPERIENCE

2016 IS THE YEAR OR ACQUISITION RE - TARGETING

FIRST TIME ?????

VERY FIRST TIME

FIRST TIME AFTER A LONG TIME?

FIRST TIME SINCE THE LAST UPDATE?

FIRST TIME SINCE THE LAST “MACRO” EVENT?

FIRST EXPERIENCE AFTER SOMETHING “DROVE ME IN”

FIRST TIME TODAY

FIRST TIME HERE (LOCATION)

KPI’S ?

READY? SET? GO!

“SIGN UP” DATA / RETENTION / COMMITMENT

RETENTION

FRUSTRATION / CONFUSION “WHAT DO YOU DO?”

INTRODUCE WHAT’S NEW [FOR YOU]

EMAIL / PUSH

VALUE WHAT’S IN IT FOR ME?

FTD/CC SHOW ME THE MONEY!

ACTION DO ‘X’, PLEASE JUST DO ‘X’…

CONTINUITY WHERE HE LEFT OFF…

IT’S ALL ABOUT THE ____

REMEMBER CPM… CPC… CPA….

chief… Marketing…

RESPONSIBILITY SHIFTS

DECEMBER 2015 / FIKSU INDEX

COST PER INSTALL

80% In (the first) 72hrs

$16.5$3.34 ( for install ) * 5

OK, NOW WHAT?

LET’S JUST ALL MAKE A WONDERFUL, AMAZING, AWESOME, PERSONALIZE, RELEVANT ….

Mr. Obvious

WHAT SEEMS TO BE THE PROBLEM?

ONBOARDING!

WHY NOT?

IT’S “OFF”

PRODUCT

IT’S TIME

CONSUMING

MOBILE IS NOT AGILE…

It usually takes 80-140 days for 90% of people to upgrade to the latest version of an app.

REMEMBER THIS?

SOME THOUGHTS

FLOW / VISUAL

HeyUser.com

A/B

A WORD TO THE WISE….

LET’S DIG DEEPER… PERSONALIZATION DONE RIGHT…

SOURCE

IT’S A JOURNEY

1. SAW

2. CLICK

3. APP STORE

4. DECIDE

5. CLICK

6. DOWNLOAD

7. OPEN…

“SIGN UP” WITH…

SOCIAL

DO WE EVEN HAVE FACEBOOK ON THIS DEVICE?

INTERFACE

ENVIRONMENT

USER

AND SO MUCH MORE…

Q